About the speaker:
Anri is Senior Trend Analyst for Trend Bible, a home and interiors dedicated trend agency based in the UK. They are
the only publishers of a unique Kid's Lifestyle trend forecasting publication. Anri works with the Trend Bible team
to advise some of the world’s best retailers, brands, architects and design agencies, helping them to use future
trend insights to inform all their strategic, design and marketing decisions. Clients include the Mercedes Advanced
Design Studio in Milan; luxury German kitchen brand Alno; Ronseal, Jackel International, LSA and Capri Sun in the
UK; @home Group in South Africa; and Kids II,Walmart and Disney in the USA.Trend Bible have a deep
understanding of family life, for adults and children, and understand how the home will have to perform to meet
their future needs. They develop in-depth insight into how householders engage with technology, food, décor,
healthcare products and their environment. How people live and what they use become the foundation for
projections of up to five years. Trend Bible dedicate their whole team, all of the time, to scrutinizing and
understanding the home environment and how this will evolve, for adults and children alike. Prior to working with
Trend Bible, Anri worked as a lecturer and a print designer and stylist for various brands including MyDeco,
Paperchase, Whiston & Wright, Hallmark/Tigerprint, Lewis & Lewis, Conran and Jamie Oliver Home.
This presentation is a must for retailers, manufacturers and brands developing products and marketing messages for
the baby and children’s markets.
We believe children respond to their own set of influences and their taste is shaped very differently now than for the
previous generation. From our broad knowledge of behaviour at home we have a strong understanding of family life
and what is influencing children themselves, parents and grandparents. This presentation explores what drives trends
for this market over the coming 12-18 months, looking at what motivates parental purchasing along with a ‘big
picture’ view of the social, cultural, educational and environmental insight.
We will explore what shapes play, nurturing, health and wellbeing, entertainment and leisure in this sector and
discover how this translates into colour, material, shape and design.
Attendees will get the opportunity to see our 2016/17 Kid’s Lifestyle Trend books with a 10% discount for orders
placed on the day.