3. Formal coaching and how to develop formal coaching in practice



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Coaching Learning Resource  39

3. Formal

coaching and

how to

develop

formal

coaching in

practice


40   Coaching Learning Resource

In this section we explore more about formal coaching and how you can develop your 

practice as a coach.

1.  What is formal coaching?

2.  How might we use formal coaching across social services?

3.  What is involved in formal coaching?

4.  Which developmental approach to use?

After reading this section you will be able to:

•  describe the different applications of a formal coaching approach in a social 

service context and distinguish the purpose of a coaching approach in each of 

these different applications

•  discuss how a coaching approach might be used within your own context and 

in general across social services

•  identify what those involved in coaching can expect from it and some of 

the potential benefits of a coaching approach for individuals, teams and 

organisations

•  name a number of the different coaching models, approaches and techniques

•  identify the models, approaches and techniques which have most relevance to 

your own practice and illustrate how they could be applied.

1.  What is formal coaching?

As we have explored in section 1, coaching is a developmental approach to working 

and interacting with other people which can be informal or formal. 

By formal we mean coaching between a coachee and a coach who has undertaken 

formal development as a coach. It can be one-to-one between a coachee and coach or 

with a team of people who are being facilitated by a team coach (or team of coaches).

Formal coaching can be used for a range of reasons and it may look and feel different 

in different contexts. In this section we share several perspectives of coaching to 

explain the richness of the potential of a coaching approach.  

‘Coaching is the facilitation of learning and development with the purpose of improving 

performance and enhancing effective action, goal achievement and personal 

satisfaction. It invariably involves growth and change, whether that is in perspective, 

attitude or behaviour.’ 

(Peter Bluckert, 2006, p3)




Coaching Learning Resource  41

3.1 How might we use formal coaching across social 

services?

There are already many examples of coaching being used in social services in Scotland 

including formal one-to-one and team coaching (as shown in diagram A in section 1). 

There are different types of formal coaching, suited to different people depending on 

their circumstances as shown in Diagram B below.  

Diagram B: Types of coaching (Elaine Cox and Peter Jackson in Elaine Cox et al, 2014, 

p216)

Being clear about the purpose and focus of the coaching will help you decide whether 



an informal or more formal coaching approach is appropriate. 

Coaching can be for one or more of the following:

  performance improvement and skills development



  personal growth, learning and development – including leadership development

  change in terms of increasing self-insight, making choices, taking actions, 



 

innovating and being creative

  career development or handling changes effectively



  support, health and wellbeing, building resilience and increasing confidence

  team development and culture change.



For performance improvement 

For some people, a shorter term skills coaching may be the appropriate approach. In 

this case, the focus is on enabling the individual to develop their capability to perform 

a particular task or to master a particular set of skills.  

For others, performance coaching may be the right approach when the focus is 

on being able to use their particular skills and capabilities in a particular context 

and achieve improvement in their performance. The requirement for performance 

improvement may have been determined by others (for example, external 

performance requirements) but the coaching approach will be more effective if 

the coachee wants to learn or develop. In this way, coaching for performance 

improvement will be more successful if it helps ‘shift coaches from a problem-solving 

to a strengths-building focus’ (Bob Tschannen-Moran in Elaine Cox et al, 2014, pages 

201-214).



42   Coaching Learning Resource

Coaching is ‘… a process that enables learning and development to occur and 

thus performance to improve. To be successful a coach requires a knowledge and 

understanding of process as well as the variety of styles, skills and techniques that are 

appropriate to the context in which the coaching takes place.’ 

(Eric Parsloe, 1999, p8)

‘Coaching is unlocking people’s potential to maximize their own performance. It is 

helping them to learn, rather than teaching them.’

(W. Timothy Gallwey quoted in John Whitmore, 2009, p10) 

For learning and development

Coaching for learning and development can be seen as a progression beyond short 

term skills and performance coaching. In this case, the coaching is more long term in 

focus. It is about enabling the individual to develop their own capacity to learn and 

their ability to identify and solve their own work and personal challenges.

‘Coaching is founded on an understanding of individuals as responsible for their own 

development (ie they are self-directed) and that their learning derives from tackling 

their own problems and solutions.’

(Elaine Cox and Peter Jackson in Elaine Cox et al, 2014, pages 215-228)

For change, improvement and creativity

Formal coaching between two individuals or with a team can provide the space 

for people to stand back from their current situation and see new or different 

perspectives, think differently and explore how things could feel different. Coaching 

can support creativity by enabling people to raise their awareness of what helps or 

hinders them in being creative, to focus on the opportunities to experiment with new 

approaches, and to stay open to what emerges

For support, health and wellbeing

There is increasing interest in the potential of a coaching approach to provide support 

to people and fostering better health and wellbeing (Margaret Moore and Erika 

Jackson in Elaine Cox et al, 2014). By providing a safe, non-judgemental space in 

which an individual can explore their issues of concern, coaching is a supportive 

approach. Some people report the positive impact they experience from coaching 

in terms of their health and general wellbeing. In this case, the coach enables the 

coachee to remain open to what is happening to them and to make positive choices 

about their own situation.  

In the coaching literature there is an increasing focus on the potential of enabling 

mindfulness or using a mindful approach.  



Coaching Learning Resource  43

‘Coaching is about helping people to have more choice and mindfulness is a way for 

them to achieve this.’ 

(Liz Hall, 2013, p18)

There is a clear link between the potential of coaching for support, health and 

wellbeing and the development in social services of self-directed support and citizen 

leadership. 



44   Coaching Learning Resource

What to expect from coaching: the impact of one-to-one 

coaching for a Temporary Assessment Centre Manager in 

Angus Council

Background

I came into contact with coaching as some of my team were talking about it. They 

were enthusiastic about the impact it was having on them and how it was developing 

them. I didn’t really know what it was about but had a sense this was something I 

should not miss out on. So when a coach in training asked for volunteers to do some 

work I jumped at the opportunity. After all I like to help folks out!



Approach

I have to say the impact the first session had on me was life changing. My mantra to 

that point was ‘everyone expects me to do everything’ and I was exhausted trying 

and failing to get it all done. The coach introduced me to a model called the ‘ego 

state’ and talked about our own internalised messages and how they drive us. I did 

not have to control the whole of the planet. I had a choice. For the first time in my 

life I realised I did not have to do everything and it was OK to ask for help.

Impact

It wasn’t work that felt the immediate impact of my revelation, it was my family. 

I went home and life changed for them too forever. Even now, two years on, my 

children say ‘what’s for tea tonight?’ and quickly add ‘oh yeah, we need to help.’ And 

more importantly, do so.

I think more clearly instead of rushing into fix. I even breathe differently. When I am 

feeling overwhelmed, instead of going at it like a train to a wall to sort it, I remove 

myself. I go for a walk, take some deep breaths (and remember to keep breathing!) 

to figure out what I can and can’t do. Having made my choices, I don’t undermine 

myself with those inner voices or as my coach called them ‘gremlins’, which I allowed 

in the past to unpick my limited resolve.

I now manage the team in which I worked. As I develop my management style 

coaching is at the heart of how I have developed myself as a manager. I attended 

the council’s three-day Coaching Conversation Course where I learnt the power of 

open questions, clean feedback and how to create a culture where people feel able to 

take up their own authority. I then completed a diploma in business coaching. I use 

my coaching skills and knowledge in the team. Where in the past, I have no doubt, 

I would have explained to the team how we are going to do a piece of work and 

the standard I expect, I now make a conscious choice not to do that. I explain the 

outcome I am looking for and support the team with open questions, active listening 

and feedback to identify how they want to deliver.

When I see the team making choices and finding their own solution I realise just 

how much I have shifted from ‘doing everything’ to being an enabler. The impact of 

coaching on me, the team (and my family) has been profound.

Children and Learning Directorate, Angus Council



Coaching Learning Resource  45

3.2 What is involved in formal coaching?

A formal coaching arrangement may have been agreed by an organisational sponsor, 

typically the coachee’s line manager and/or a representative of human resources or 

learning and development. The specific purpose and focus of the coaching is agreed 

between the coachee and their coach.

Formal coaching may be one of a number of development activities tailored to the 

needs of the particular individuals involved or it may be done on a more structured 

basis across an organisation or system, typically through some kind of organisation-

wide coaching scheme. Such schemes may involve both internal and/or external 

coaches.


For more information on the benefits of coaching for an organisation and what is 

involved in developing a coaching scheme see section 4.

There are core requirements for any coaching approach (see table 1 in section 2):

  values and behaviours (outlined in section 2)



 the 


core coaching skills of attending, listening, summarising, asking questions  

 

and providing feedback (outlined in section 2 and supplemented by resource 1).



In formal coaching, the coach needs further knowledge and skills for managing the 

coaching process.



Develop a contract 

Clarify the purpose and scope of the coaching relationship and develop a contract    

with the coachee.

Act ethically

Act in accordance with a code of ethics for coaching practice including being honest 

and open about their professional competence and the boundaries of their 

competence.  



Manage the relationship

Manage the interface between them (as coach) and the coachee and the 

organisation sponsor (as appropriate). Manage the boundaries around the 

coaching contract.



Manage the process

Manage the coaching process, such as the beginnings, middles and endings of each 

coaching session and the series of coaching sessions. In formal coaching, the 



46   Coaching Learning Resource

coach is likely to use a coaching model (or elements of several models), tools 

and techniques which align with the purpose of the coaching.

Models for coaching appropriate to the social service context

As we have seen, the focus of formal coaching can range from short term 

performance improvement to long term learning and development.

There are lots of models and approaches to coaching which draw on a range 

of theories, tools and approaches from a broad base including organisational 

development, management consulting, learning, psychology and psychotherapy.

It is beyond the scope of this resource to provide the detail of these models. To 

support your further exploration see section 5 (references and links) and resource 2 in 

section 6.

Before looking at the detail of a particular coaching model, consider:

  the purpose of the coaching and how aspects of the model might be used in 



practice to support that purpose and the expected outcomes 

  how applicable the particular model or approach is for use in a social service 



context.

For individual coaches considering their own approach, it is important they are able to 

account for what they are doing, such as their approach to coaching and the beliefs, 

values and theories underpinning their approach.  

If you are specifically interested in understanding more about what is involved in 

formal development as a coach, see resource 3 in section 6. 



3.3 Which developmental approach to use?

It can be helpful to consider the overlaps as well as the differences between coaching 

and other developmental approaches so we can be clear about exactly what we mean 

by coaching or a coaching approach. Getting this clarity may help you decide whether 

coaching is the right approach to use and, if so, whether an informal or a more 

informal approach is more appropriate.

In the social service context other developmental approaches include:

    mentoring



    management

    psychotherapy and counselling



    supervision 

    training, education and professional development



    consulting. 




Coaching Learning Resource  47

Thinking through a number of key questions (see table 2) may help you decide when 

coaching might be a useful approach. Importantly, it is also helpful to be clear about 

when coaching is not the right or suitable approach for a particular individual in a 

particular situation.

Why is the approach being 

used?


•  The purpose of the developmental approach.

•  The context for it.

•  The choice or sponsorship of the approach.

What is involved?

•  The focus and scope of the approach.

•  The timeframe.

Who is involved?

•  The intent of the person (or people) involved in 

    facilitating the approach.

•  The expertise, skills and capacities required.



How is it applied?

•  The boundaries to be managed around the 

    approach. 

•  The underpinning beliefs, values and underlying    

    theories.

Table 2: Key questions to address in choosing a developmental approach



Mentoring

Mentoring is an approach widely used in social services. One of the most familiar 

definitions for mentoring is provided by David Megginson and David Clutterbuck.

‘Mentoring is …off-line help from one person to another in making significant 

transitions in knowledge, work or thinking.’

(David Megginson and David Clutterbuck, 2006, p4)

There are many similarities between mentoring and coaching in terms of the 

underpinning principles, behaviours and the core skills needed by the mentor or coach 

(see section 2).  

One key difference between mentoring and coaching is in the choice of the individual 

who is able to fulfil the mentor role as Jenny Rogers explains. 

‘Typically, a mentor is a colleague in the same or a parallel organisation who is not 

in a line management relationship with the mentee. Mentoring has sometimes been 

described as “being a career friend”, someone who knows the ropes in an organisation 

and can act as sponsor and patron.’ 

(Jenny Rogers, 2004, p23)

We have addressed the questions outlined in table 2 in relation to the choice of 

mentoring as a developmental approach. Table 3 addresses the questions in relation 

to mentoring. It can be appropriate for some individuals to be engaged in mentoring 

and coaching (with different individuals) at the same time. The two interventions are 

focused on different, though complementary, aspects of the individual’s development.



48   Coaching Learning Resource

Why?  

 

The purpose of mentoring is to support the individual through    



 

 

 



making particular transitions in their understanding, particular role  

   or 


wider 

career.


 

 

 



Typically the individual has chosen mentoring for themselves and  

 

 



 

chosen a mentor who has particular knowledge and/or experience  

 

 

 



relevant to their own field. In some cases, someone else may have  

 

 



 

recommended mentoring (or a particular mentor) to the individual.



What? 

 

The focus of mentoring is developmental. It concerns the issues  



 

 

 



which the mentee wishes to bring to mentoring. It may take 

 

 



 

place over a time-limited or a longer period, depending on the 

 

 

 



individual’s stage of development or career.

Who?  

 

The intent of the mentor is to enable the mentee to explore 



 

 

 



the issues they have brought to the mentoring, using a coaching 

 

 



 

approach in their conversations. Given that the mentee has chosen

  

 

 



the mentor for their particular knowledge and experience, the 

 

 



 

mentor will share aspects of both in support of the mentee’s 

   learning.

How?  

 

The mentor agrees a contract for their work with the mentor, 



 

 

 



including confidentiality about the issues discussed. The beliefs 

 

 



 

and values underpinning mentoring are similar to coaching. The 

 

 

 



key difference is that the mentor has been chosen by the mentee 

 

 



 

for their particular areas of expertise, knowledge and experience 

 

 

 



and it is appropriate for the mentor to share aspects of these 

   with 


the 

mentee.


Table 3: Addressing the key questions in relation to mentoring

For more information on the purpose and applications of mentoring, see the 

mentoring guidance on the 

Step into Leadership website

.

Management

Many people ask: can a line manager be a coach? If a coaching approach is used 

within the line management relationship, it is important for both the line manager 

and the member of the team to be clear about its purpose and scope. There are 

boundaries to be managed between the line manager’s role as manager and their 

coaching approach.

The use of a coaching approach as part of the line management relationship in 

social services feels perfectly appropriate and indeed desirable. It can contribute 

to the development of the kind of behaviours and culture which will support the 

promotion of Social Services in Scotland – a shared vision and strategy 2015-2020 

(Scottish Government, 2015). Managers who support their staff to develop their own 

resourcefulness will help them live social services values, practice the principles of 

leadership and deliver the vision. 




Coaching Learning Resource  49

‘Here coaching is an approach to performance management which emphasises the 

manager’s role as developer rather than as controller. Line managers use a coaching 

approach, encouraging team members to develop self-confidence, resourcefulness, 

skills, belief in the value of their own decision making and so on through a process of 

accelerated learning.’ 

(Jenny Rogers, 2004, p26)

Again there are similarities with formal coaching in terms of the purpose, skills 

and capacities employed in the coaching approach. However, there are some clear 

differences in terms of the scope, context and boundaries of the approach (see table 4 

below).

Why?  

 

The purpose of a coaching approach as part of the line  



 

 

 



 

 

management relationship is to support the worker in developing   



 

 

 



particular skills or capacities and finding their own solutions.

 

 



 

The worker may prefer to be engaged in a coaching approach  

 

 

 



with their line manager rather than a more traditional top-down  

 

 



 

line management relationship. Clearly they do not have a choice 

 

 

 



about the coach in this case and the coaching necessarily takes 

 

 



 

place within the context of the line management relationship.



What? 

 

The focus of a coaching approach is developmental. It is taking 



 

 

 



place within the context of the line management relationship. 

 

 



 

So the manager retains their line management accountability 

 

 

 



for the individual’s performance. Inevitably there will be times 

 

 



 

when the line manager may have to adopt different approaches 

 

 

 



(instead of a coaching approach).

Who?  

 

The intent of the manager is to adopt a more developmental 



 

 

 



(rather than instructive or directive) approach to their 

 

 



 

management role. In using a coaching approach, a line manager 

 

 

 



draws on the core coaching skills and capacities. However, they 

 

 



 

will need to acknowledge the limitations of their role in respect of 

 

 

 



confidentiality and impartiality.

How?  

 

This is the area of biggest difference between coaching and 



 

 

 



a coaching approach as part of the line management relationship. 

 

 



 

The manager needs to attend to the boundaries around the line 

 

 

 



management relationship and to acknowledge their limitations as 

 

 



 

a coach, such as it will be more difficult for them to promise 

 

 

 



complete confidentiality or to expect complete disclosure. While 

 

 



 

they may be able to adopt a coaching approach, they will also 

 

 

 



retain the ultimate managerial accountability in the line    

 

   management 



relationship.

Table 4: Addressing the key questions in relation to manager as coach




50   Coaching Learning Resource

Psychotherapy and counselling

There are different definitions and types of psychotherapy and counselling and it is 

well beyond the scope of this resource to explore these.  

What is important is there are some significant boundary issues to be managed 

between psychotherapy or counselling and coaching. Practitioners in the field of 

coaching recognise that they draw broadly on approaches and underpinning theories 

from psychotherapy and/or counselling in their practice.

One way of considering the difference is that the primary focus of coaching is on 

improving the individual’s effectiveness in their role within an organisational context. 

On the other hand, in psychotherapy and counselling the practitioner also addresses 

‘non-work aspects of an individual’s life and may involve in-depth explorations of the 

client’s history and their key relationships’ (Peter Bluckert, 2005, p93). 

The past, present and future focus of both therapy and coaching may depend on the 

particular needs of the individual and the approach. Any distinctions between therapy 

and coaching in terms of the psychological functioning of the client are potentially 

unhelpful. The dilemma is that the boundary is not necessarily nice and neat between 

those who may need and benefit from coaching and/or therapy.  

Perhaps a more helpful view is that a coach is best prepared if they are aware of the 

possibility that an individual coachee may experience some psychological problems. 

The coach needs to know clearly if they can work with the individual or whether it 

is better to suggest a referral to a qualified therapist or counsellor. Peter Bluckert 

describes this as a coach being able to exercise their ‘psychological-mindedness’ 

(Peter Bluckert, 2006). The coach needs to understand which areas they will not and 

should not venture into and when to refer someone on to a GP or suitably qualified 

therapist. From an ethical perspective the coach must be scrupulously honest about 

their qualification to practice in particular areas.

It is possible that an individual may benefit from access to psychotherapy or 

counselling and at the same time be engaged in a coaching relationship with a 

different person. The different approaches overlap in some of their underpinning 

beliefs, values, capacities and theories. A key consideration is understanding who is 

qualified (and who is not) to provide formal therapy and how the boundaries around 

such support need to be carefully and confidentially managed.



Supervision (professional)

Professional supervision is a formal requirement within social services. There is a 

distinct purpose and scope for supervision within the professional environment of 

social services. The role fulfilled by a supervisor in this context is set and bounded by 

clear sector and professional standards.  



Coaching Learning Resource  51

The overlap between supervision and coaching relates to the skills, capacities and 

underpinning beliefs of the supervisor and coach. The effectiveness of the supervisor 

in working with their supervisee can be enhanced by using some of the core coaching 

skills. However, there are some necessary limitations for the supervisor in adopting 

a coaching approach. Part of the supervisory role is around making sure there is 

governance and adherence to accepted standards of practice. When fulfilling this 

aspect of the supervisory role, a pure coaching approach may not be appropriate. 

For more information about supervision in social services, see the supervision 

guidance on 



Step into Leadership

.

Training, education and professional development

There have been significant shifts in theory and practice around training, education 

and professional development in the past couple of decades. It is now widely accepted 

that training is far more effective as a learning process when it is underpinned by the 

kind of coaching principles outlined in section 2. So, again, there are some potential 

overlaps between training, education and professional development with a coaching 

approach.

The biggest difference is that in most training, education or professional development 

programmes there is a set curriculum and the trainer or educator brings particular 

expertise in their subject area. A coach engaged in formal coaching may well have 

particular subject or process expertise. In the context of coaching, it is not the coach’s 

role to pass on that expertise to the coachee.

Consulting

Individuals in an internal or external consultancy role in an organisation are typically 

commissioned to bring particular skills or expertise to a particular project or in 

facilitating the work of a particular group. A consultant who brings more of a coaching 

approach in at least some of their interactions with their client is likely to be more 

effective in understanding and responding appropriately to their requirements. But 

the key difference is that the consultant has been employed to bring in particular 

expertise or capabilities for the benefit of the work and/or the commissioning 

organisation.

Deciding on a formal coaching approach

As we have seen, it can be helpful to consider the similarities and differences between 

coaching and other developmental approaches in order to understand more about 

what coaching is for and what it is not.  

Thinking through answers to the questions in table 2 can be helpful in scoping out 

a coaching approach which is relevant for a particular individual and their needs. A 

worked example for a formal one-to-one coaching relationship is provided in table 5.  



52   Coaching Learning Resource

Key questions

Example answers for a formal one-to-one 

coaching relationship

Why is the approach being 

used?


 The 


purpose of the 

 coaching.

 The 


context for 

 

it and the choice or 



 sponsorship of the 

 approach.

The purpose of the coaching is to facilitate the learning, 

behavioural change and personal development of the 

coachee in their current role.  

The coachee has chosen to participate in a formal 

coaching relationship with an internal qualified coach.

The coachee’s line manager is supportive of the 

coaching.  The head of learning and development has 

matched the coachee with an experienced internal 

coach.

What is involved?

 The 



focus and scope 

 

of the coaching and the 



 timeframe.

The coach has agreed a contract with the coachee 

to work together for four to six two-hour coaching 

sessions over a six to nine month period.

The content of the coaching sessions remains 

confidential between coachee and coach. It is the 

coachee’s decision whether to share outputs from the 

coaching with their line manager.



Who is involved?

 The 



intent of the 

 

person (or people) 



involved in the

 coaching.

 The 


expertise, skills 

 and 


capacities 

required.

The coach’s intent is to allow the coachee to raise their 

awareness, draw on their own resources and focus on 

their personal development.

The coach is qualified as a coach (in accordance with 

the organisation’s coaching standards) and regularly 

takes part in coaching supervision and continuing 

professional development.  

The coach has a proven track record as a coach 

within the organisation. In addition, they practice as 

an external coach as part of the Scottish Coaching 

Collaborative.

They are in a professional expert role in the 

organisation. While their expertise informs their ability 

to practice as a coach, it is not their role to impart this 

expertise or advice to the coachee.



Coaching Learning Resource  53

How is it applied?

 The 



boundaries to be 

 

managed around the 



 coaching.

  The underpinning



 

beliefs, values and

 underlying 



theories.

The coach carefully manages the boundaries around 

their coaching relationship with the coachee including 

confidentiality, safety, trust and mutual respect. Even 

though the coach knows the coachee’s line manager 

(through their professional role), they don’t breach the 

confidentiality agreed with the coachee.

The coach is not responsible for reaching any judgment 

about the performance of the coachee. They hold a 

core belief in the resourcefulness of the coachee and 

their ability to find their own solutions.

Table 5: A worked example for a formal coaching relationship



What to expect: a practice case of team coaching in

Angus Council

Background 

As a relatively new leader to an established team there were a number of 

challenges I wanted to address to support the team to work effectively. Team 

coaching was an offer made by the organisation and it appeared to give us the 

support we needed although it was new territory.

The team had a number of pressures on it, the greatest of which were the 

external pressure to change and adapt to its new environment. The change can 

be summarised as the need to: 

  enable new relationships and partnerships



  think and act more strategically

  redefine the boundaries of the system, for example there is much less clarity 



between local government and the private or third sector.

All of this has to be done while remaining accountable and transparent 

to a degree unique to the public sector. Relationships within the team 

worked well on the surface but as a team there was a need to grow their 

learning, support each other through change and have clean and helpful 

communication that built relationships. The latter was particularly important 

when the pressure built and stress levels rose.

Approach

The process offered was structured and clear. As team leader, I identified what 

I saw as the issues to the two team coaches. The coaches asked the team how 

they experienced working together. They fed back the outcome of these 




54   Coaching Learning Resource

discussions to everyone and the team then worked out what they wanted to 

focus on. The discussion formed the basis of the working agreement which 

would put boundaries around our work together.

The coaching started with the coaches attending our team meeting. The 

coaches gave a brief input at the start of the meeting where they got feedback 

from team members about what had shifted since the last session. At the end of 

the session they gave feedback on what they observed and used theoretical 

models, for example, ‘life positions’ model (‘I’m OK, you’re OK’) or the ‘drama 

and winners’ triangle’, to deepen people’s understanding of the choices they 

have and can make. During the meeting the coaches gave brief feedback at the 

end of each agenda item. The focus was on behaviours, ie which were helpful 

and which were hindering the team being as effective as it could be. 

Relationships were also brought into the spotlight and individuals were 

encouraged to reflect on the impact they had on others. This structure meant 

that work and team development could happen simultaneously with only an 

additional 30-40 minutes added to each team meeting.

Impact

Creating the safe space to do this work was essential and the coaches were 

skilled at building the contract that allowed everyone to agree how they would 

work together. At first the coaches held individuals to account when their 

behaviours strayed from what was agreed, as they inevitably did.

In time the team took on this role for themselves and began to challenge and 

speak up when they felt another team member was not ‘living’ the agreed 

behaviours.

The journey was not always straightforward and working at the deeper level at 

times required a sharp intake of breath and a leap into cold water. However, 

no-one drowned and the experience was both challenging and exhilarating at 

the same time. It began to shine a light on what is uncomfortable in the team 

interactions, uncovering some of the hidden messages; picking up on ‘what is 

not said’ and ‘naming the elephant’ in the room become the ‘lingua franca’ of 

the team meetings.

By the end of the process, the team reported they had a greater understanding 

of how each individual likes to work and this allowed them to consider how they 

work differently with external agencies. They observed that the ‘elephants’ had

left the room and they were more open to understanding the motives of

others rather than making assumptions. They reported that ‘working with 

difference’ was an opportunity for creativity and not conflict.



Coaching Learning Resource  55

In the year since our team coaching, what I see in the team is we have been 

more attentive to completing tasks discussed in our team meetings and taking 

actions. We review the theory we have learnt, in particular the OK/OK (life 

positions) transactional analysis theory. We are clearer about what feedback 

means and are more skilled at giving it to each other. Direct communication is 

something we will need to work on but we see the value in it to ensure good 

communication and stronger relationships. As a result of the coaching we have 

a greater understanding of our communication needs, make space for each 

other in meetings and make sure we hear everyone’s voice.

 Team Leader, Angus Council

Questions for reflection at the end of section 3

1.  What do you understand by coaching? What is it? What is it not?

2.  What do you now understand about the coaching from informal coaching 

conversations to formal coaching relationships?

3.  What relevance do you think each of the possible uses of coaching (informal 

to formal) has in your own organisation – for the people who use services 

and for the people who work in social services?

4.  Which type(s) of coaching are you interested in? How could each of these 

benefit you in your current role?

5.  Which other development approaches have you experienced? What do you 

understand about the similarities and differences between these approaches 

and coaching?

6.  What do you think might be some of the potential downfalls or limitations of 

a coaching approach?

7.  How might the development of a coaching approach benefit you, people with 

whom you work and your organisation?



8.  What more do you want to know about coaching?

 

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