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 All the actors and forces influencing the company’s ability to transact business effectively with it’s target market
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| tarix | 14.12.2017 | | ölçüsü | 447 b. | | #16500 |
| Bu səhifədəki naviqasiya:
- Includes
- Company’s Internal Environment- functional areas such as top management, finance, and manufacturing, etc.
- Marketing Intermediaries - help the company to promote, sell, and distribute its goods to final buyers.
- Customers - five types of markets that purchase a company’s goods and services.
- Demographic - monitors population in terms of age, sex, race, occupation, location and other statistics.
- Natural - natural resources needed as inputs by marketers or that are affected by marketing activities.
- Technological - forces that create new product and market opportunities.
- Cultural - forces that affect a society’s basic values, perceptions, preferences, and behaviors.
- Environmental Management Perspective
All the actors and forces influencing the company’s ability to transact business effectively with it’s target market. All the actors and forces influencing the company’s ability to transact business effectively with it’s target market.Includes:- Microenvironment - forces close to the company that affect its ability to serve its customers.
- Macroenvironment - larger societal forces that affect the whole microenvironment.
Company’s Internal Environment- functional areas such as top management, finance, and manufacturing, etc.Suppliers - provide the resources needed to produce goods and services.Marketing Intermediaries - help the company to promote, sell, and distribute its goods to final buyers.
Customers - five types of markets that purchase a company’s goods and services. Customers - five types of markets that purchase a company’s goods and services.Competitors - those who serve a target market with similar products and services.Publics - any group that perceives itself having an interest in a company’s ability to achieve its objectives.
Demographic - monitors population in terms of age, sex, race, occupation, location and other statistics.Economic - factors that affect consumer buying power and patterns.Natural - natural resources needed as inputs by marketers or that are affected by marketing activities.
Technological - forces that create new product and market opportunities. Technological - forces that create new product and market opportunities.Political - laws, agencies and groups that influence or limit marketing actions.Cultural - forces that affect a society’s basic values, perceptions, preferences, and behaviors.
Environmental Management Perspective - Taking a proactive approach to managing the microenvironment and the macroenvironment to affect changes that are favorable for the company. How? Hire lobbyists , run “advertorials”, file law suits and complaints, and form agreements.
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