Basf badische Anilin- & Soda-Fabrik “Helping Make Products Better” Luke Dhuyvetter



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BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better”

  • Luke Dhuyvetter

  • Lee Dunford

  • Kelli Moe


Introduction

  • Introduction- Kelli

  • History- Luke

  • SWOT Analysis-Luke

  • Industry Analysis- Lee

  • Competitor Analysis-Lee

  • Future Outlooks- Kelli

  • Recommendations- Kelli



History

  • 1865 - 1901: Founding of BASF - the age of dyes 

  • 1901 - 1925: The age of fertilizers  

  • 1925 - 1945: New high-pressure syntheses  

  • 1945 - 1953: Reconstruction and new beginning  

  • 1953 - 1965: The beginning of the plastics age  

  • 1965 - 2005: From Ludwigshafen to the world  



SWOT Analysis

  • Strengths

    • Good Reputation
    • Has a positive public appearance.
    • Variety of different products
  • Weaknesses

    • Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products.
    • Lots of competition


SWOT Analysis

  • Opportunities

  • Threats

    • High cost of shipping goods
    • More strict emissions laws


Industry Profile

  • Chemicals

  • Plastics

  • Performance Products

  • Agricultural Products

  • Oil & Gas



Chemicals

  • Produces chemicals

    • Construction
    • Automotive
    • Electrical
    • Electronics
    • Health & Nutrition


Chemicals

  • Produces a carbonyl iron powder that is used in electric motors

  • Chemicals for the lumber industry

    • Sells laminated flooring
  • Production Sites

    • Germany, Belgium, Louisiana, Texas, & China


Plastics

  • Worlds Leading Plastic Producer

  • 50 years ago selling 3 Million

  • To now selling 150 Million metric tons a year

  • Sales for 2005 11718 million in euros



Performance Products

  • Coating & Polymers

  • Sells a chemical for waterproofing

  • Produces a chemical for clear coating and under coating cars



Agricultural Products

  • Sells to 60 different countries

  • Sells spray for over 150 different crops

    • Specializes in fruits and vegetables
  • Sells over 1000 different products

  • Markets 13 natural occurring vitamins



Gas & Oil



Competitors

  • Bayer AG

  • Dow Chemical Company

  • Total SA.



Future Outlooks

  • June 2006

    • BASF received the Federation of German Industry (BDI) Award for the Environment


Future Outlooks

  • Jan 2007

    • #1 position in manager magazine's Good Company Ranking


Other Awards

  • April 2005- Awarded the Environmental Reporting Award

  • June 2005- Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer

  • September 2005- Received Best Corporate Reporting of the year

  • September 2005- Received Award for family-friendly policy in Germany

  • December 2005- Received Best Corporate Citizenship Award in China

  • April 2006-Nominated for EU Commission’s Environmental Award



Recommendations

  • Earn a premium on their cost of capital

  • Help their customers to be more successful

  • Form the best team

  • Ensure sustainable development



  • Any Questions?




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