Basf badische Anilin- & Soda-Fabrik “Helping Make Products Better” Luke Dhuyvetter
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17.09.2018
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BASF
Badische Anilin- &
Soda-Fabrik
“Helping Make Products Better”
Luke Dhuyvetter
Lee Dunford
Kelli Moe
Introduction
Introduction- Kelli
History- Luke
SWOT Analysis-Luke
Industry Analysis- Lee
Competitor Analysis-Lee
Future Outlooks- Kelli
Recommendations- Kelli
History
1865 - 1901:
Founding
of BASF - the age of dyes
1901 - 1925:
The age of fertilizers
1925 - 1945:
New high-pressure syntheses
1945 - 1953:
Reconstruction and new beginning
1953 - 1965:
The beginning of the plastics age
1965 - 2005:
From Ludwigshafen to the world
SWOT
Analysis
Strengths
Good Reputation
Has a positive public appearance.
Variety of different products
Weaknesses
Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products.
Lots of competition
SWOT Analysis
Opportunities
The advancement of technology
Possibility
of cheaper transportation
Threats
High cost of shipping goods
More strict emissions laws
Industry Profile
Chemicals
Plastics
Performance
Products
Agricultural Products
Oil & Gas
Chemicals
Produces chemicals
Construction
Automotive
Electrical
Electronics
Health &
Nutrition
Chemicals
Produces a carbonyl iron powder that is used in electric motors
Chemicals for the lumber industry
Sells laminated flooring
Production Sites
Germany, Belgium, Louisiana, Texas, & China
Plastics
Worlds Leading Plastic Producer
50 years ago selling 3 Million
To now selling 150
Million metric tons a year
Sales for 2005 11718 million in euros
Performance Products
Coating & Polymers
Sells a chemical for waterproofing
Produces a chemical for clear coating and under coating cars
Agricultural Products
Sells to 60 different countries
Sells spray for over 150 different crops
Specializes in fruits and vegetables
Sells over 1000 different products
Markets 13 natural occurring vitamins
Gas & Oil
Has oil reserves in Libya & Germany
Has 14
different wells in Libya alone
Competitors
Bayer AG
Dow Chemical Company
Total SA.
Future Outlooks
June 2006
BASF received the Federation of German Industry (BDI) Award for the Environment
Future Outlooks
Jan 2007
#1 position in manager magazine's Good Company Ranking
Other Awards
April 2005-
Awarded the
Environmental Reporting Award
June 2005-
Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer
September 2005-
Received Best Corporate Reporting of the year
September 2005-
Received Award for family-friendly policy in Germany
December 2005-
Received Best Corporate Citizenship Award in China
April 2006
-Nominated for EU Commission’s Environmental Award
Recommendations
Earn a premium
on their cost of capital
Help their customers to be more successful
Form the best team
Ensure sustainable development
Any Questions?
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