·The debut of the China built Range Rover Evoque at Auto Guangzhou signifies Chery Jaguar Land Rover’s official entry into the Chinese premium automotive market;
·The creation of “One Evoque” exemplifies Chery Jaguar Land Rover’s uncompromised pursuit of building its products using global standards.
· The China built Range Rover Evoque will be officially released to the market in early 2015;
· Chery Jaguar Land Rover takes full advantage of its excellent system advantages and pure British lineage to deliver world-class quality; its shared value approach guarantees that it can provide Chinese consumers with the best quality products and services. Chery Jaguar Land Rover is committed to presenting its consumers with the unique premium automotive brand experience that they most desire, as well as delivering on its promise to pursue long-term sustainable development in the Chinese market.
20th November, 2014, GUANGZHOU, CHINA- China’s first-ever Sino-British automotive joint venture, Chery Jaguar Land Rover Co., Ltd., is revealing its first model, the China built Range Rover Evoque, at the 12th China (Guangzhou) International Automobile Exhibition. This exciting first appearance of the China built Range Rover Evoque at Auto Guangzhou is a testament to Chery Jaguar Land Rover’s determination to becoming the leading automotive enterprise inspiring excellence in the Chinese premium automobile manufacturing industry. At the same time, it also signifies Chery Jaguar Land Rover’s official entry into the Chinese premium automotive market.
“Chery Jaguar Land Rover benefits from Jaguar and Land Rover’s pure British lineage, superb manufacturing technology and authentic British automobile design,” Chris Bryant, President of Chery Jaguar Land Rover proudly stated. “We are determined to build the “One Evoque” that meets global standards and to provide our Chinese consumers with the world-class quality products and services they demand.”
Zhu Guohua, Chery Deputy President of Jaguar Land Rover added, “Chery Jaguar Land Rover utilises its comprehensive system advantages and British heritage to deliver the very best in world-class quality. With our shared value approach, we are committed to providing Chinese consumers with the unique premium automotive brand experience that they most desire. Our company’s first production model, the China built Range Rover Evoque, is a testament to this.”
Unified Global Standards to Create One Evoque
Ever since its launch, the Range Rover Evoque has been encouragingly successful, obtaining numerous awards worldwide to become Land Rover’s best-selling model. Selecting such an influential model to be Chery Jaguar Land Rover’s first model is clear evidence of Jaguar Land Rover’s unwavering faith and support of the joint venture.
The Chery Jaguar Land Rover Changshu Plant, which officially opened on 21st October, 2014, possesses the world’s most advanced production technology and processes. Its full integration of lean manufacturing techniques with flexible production capability and strict quality control processes ensure that it is one of the most advanced and efficient automobile manufacturing facilities in the world. As the plant’s first production model, the China built Range Rover Evoque is made to meet strict global standards. It is scheduled to release to the market early next year.
As an authentic Range Rover model, the China built Range Rover Evoque not only employs classic Range Rover design elements, it also embodies a dynamic and enchanting vigour that builds on the Range Rover characteristics. Identical to the Land Rover Range Rover Evoque, the China built Range Rover Evoque combines distinctive styling, contemporary interior design cues and cutting-edge technology with the very unique Land Rover spirit. Signature Range Rover family exterior design motifs such as the clamshell bonnet, floating roofline and striking wheel positioning come together with its rising waistline, masculine shoulder line and the prominent vertical lines of its firm black pillars to imbue the China built Range Rover with an aggressive and dynamic styling of its own. Its interior is defined by the best British craftsmanship and finest materials to provide a contemporary top-of-the-line driving experience. Furthermore, the China built Range Rover Evoque is equipped with the world's most advanced 9-speed automatic transmission and powered by a 2.0L turbo engine. Its world-renowned Terrain Response® system makes the SUV unbeatable on all terrains in all weather conditions.
As the Chinese premium automotive industry’s first-ever Sino-British joint venture, Chery Jaguar Land Rover, which was established in November 2012, has spared no effort in building an excellent operation management system. With its industry-leading facilities and processes, global standards and management system, Chery Jaguar Land Rover leverages on its rigorous quality control system, state-of-the-art R&D Centre and a world-class sales, marketing and service organisation to fulfil its corporate mission of providing Chinese consumers with the very best products and services.
Growing together with every staff is at the core of the shared value approach of Chery Jaguar Land Rover. The company is committed to sustainable development with all of its employees. In order to fulfil this goal, it offers comprehensive career development plans, training courses and incentive schemes. Chery Jaguar Land Rover’s total staff number is expected to exceed 2,500 by the end of 2014.
In order to achieve its long-term development goals and remain true to its principles of putting customers first, the sales and marketing divisions of both Chery Jaguar Land Rover and Jaguar Land Rover China have jointly established the innovative new Integrated Marketing Sales and Service (IMSS) organisation. Operated and managed by both companies, the organisation will work vigorously to ensure the high efficiency of marketing, sales and after-sales service work for the Jaguar, Land Rover and Chery Jaguar Land Rover brands.
Fully integrating the Jaguar and Land Rover brands’ global standards, IMSS, as authorized by Chery Jaguar Land Rover, has evaluated and adjusted the current Jaguar Land Rover sales network. There are currently 248 dealers that have signed dealership agreements with Chery Jaguar Land Rover. 167 of which have already begun operation. This will guarantee that the sales and service system for future China built vehicles will meet the very highest global standards. By 2016, the Chery Jaguar Land Rover Changshu Plant will be producing three Jaguar and Land Rover models, with the next production model being another Land Rover vehicle.
Chery Jaguar Land Rover has its sights set on long-term sustainable development in China. In accordance with market demands, it will create more high-quality products for its Chinese consumers. With the debut of the China built Range Rover Evoque at Auto Guangzhou, Chery Jaguar Land Rover has officially entered the Chinese premium automotive market. And the Excellence continues!