Contemporary Problems of Social Work Современные проблемы социальной работы academic journal



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9
VOLUME 2, No. 1, 2016
Service sector
Financial services
Non-financial services
Banking services 
Insurance services 
Investment services 
Transportation services 
Social services
Information technology and 
telecommunications services 
Tourist services 
Hotel services 
Construction services 
Legal services 
Other financial services 
Other non-financial services 
Source: compiled by the author.
Figure 1.
 Structure of the Service Sector
SRI system 
SRI subjects 
Direct stakeholders: 
– staff,
– customers,  
– shareholders,
– providers,
– creditors. 
Indirect stakeholders: 
– mass media,  
– local community,
– government,  
society as a whole,
– competition. 
Relationships 
financial, material, 
labor, social, etc. 
Objects SRI 
exposure through the direct 
influence factors 
Investments
medium and long term 
SRI principles 
– protection of the biosphere;
– sustainable use of natural 
resources;
– reduce waste & recycling;
– energy conservation; 
– restoration of the environment;  
informing the public;  
– liability management;  
– auditing and reporting. 
impact th
rou
gh indirect factors o

influ
ence 
material
intangible
receipt of financial, social, environmental, ethical effects. 
Purpose SRI
Source: compiled by the author.
Figure 2. 
Formalization of SRI: System Approach


10
CONTEMPORARY PROBLEMS OF SOCIAL WORK
 
Level
Effect 
External social responsibility of business
Baseline (Base Social Responsibility):
– Compliance with the legal framework; 
– Timely payment of taxes; 
Payment of wages
– Providing new jobs (an extension of the working state). 
Getting social and 
financial effects. 
Internal social responsibility of business
The second level (corporate social responsibility): 
– Ensuring safe conditions at work; 
– Raising the level of qualification of employees; 
– Preventive treatment and social insurance personnel; 
– Housing construction; 
– Development of social sphere; 
– The provision of social packages; 
– Assistance in critical situations.
Getting the social, 
financial and ethical 
effects. 
Systemic social responsibility of business
The third level (Sustainable social responsibility):
– Charitable and sponsorship activities; 
– The transfer of a number of control functions in the social 
sphere from the state to the business community; 
– Protection of the environment from the adverse effects; 
– Corporate volunteering and philanthropy; 
– Interaction with the local community and the authorities; 
– Production of environmentally friendly and health-products. 
Getting the social, 
financial, ethical and 
environmental 
effects. 
Source: compiled by the author based on [2; 3; 4].
Figure 3.
 Structural and Compositional Analysis of the 
“Corporate Social Responsibility” Concept
The structurally decomposition analysis of the “corporate social responsibility” concept 
conducted by the authors has revealed three levels: basic (external responsibility), corporate 
(internal liability) and a stable system or social responsibility (internal and external). Each 
level includes different previous and additional effect, generated at that level. For example, 
if a company with basic social responsibility can accumulate only financial and social impact, 
organizations with corporate social responsibility can achieve also an ethical effect, then the 
highest level of business structure is able to generate and environmental benefits which meets 
the sustainable development principles.
Analysis of domestic practice and empirical research shows that Russian economic operators 
mainly used the following types of socially responsible programs in services [11]:
–  Custom–designed programs of the organization;
–  Partnership programs with non–profit companies;
–  Partnership programs with local, regional and federal governments;
–  Program of cooperation with civil society organizations and professional associations;
–  Programs of information cooperation with the media.
Table 1 show the leading domestic service industries, which are subject to public–private 
partnerships and use in their different areas of activity for the implementation of socially 
responsible investment policy [3; 8; 10;14], namely:
–  The promotion of education;
–  Aid medicine, help culture and the arts,
–  Promoting the sport, the protection of pensioners and veterans, protection of children in 
difficult situations,
–  Improving the lives of employees and environmental protection.


11
VOLUME 2, No. 1, 2016
Table 1
Common Activities of Russian Service Companies in the Field of Socially Responsible Investment
Direction
Companies 
Education
Medicine
Culture and 
the arts
Sport
Social sphere
Environ-
mental pro-
tection
Pension-
ers and 
veterans
Protec-
tion of 
children
Staff
JSC “UniCredit Bank”
+
+
+
+
+
+
+
+
PLC “AK Bars Bank”
+
+
+
+
+
+
+
+
PLC “Sberbank of Russia”
+
+
+
+
+
+
+
PLC “Aeroflot”
+
+
+
+
+
+
+
PLC “Rostelecom”
+
+
+
+
+
+
+
JSC “Alfa–Bank”
+
+
+
+
+
+
+
PJSC “VTB 24”
+
+
+
+
+
+
+
PLC “MTS”
+
+
+
+
+
+
PLC “VimpelCom”
+
+
+
+
+
+
PJSC “MDM Bank”
+
+
+
+
+
+
PLC “MegaFon”
+
+
+
+
+
PLC “Transaero Airlines”
+
+
+
+
+
Banking group “Zenith”
+
+
+
+
Source: compiled by the author based on [3; 8; 10].
As can be seen from Table 1 the most popular areas of socially responsible investing in 
the service industry are sports, culture and art, as well as the care of children and their own 
employees. It should be noted that the largest number of programs being implemented in the 
following subjects: JSC “UniCredit Bank”, PLC “AK Bars Bank”, PLC “Sberbank of Russia”, PLC 
“Aeroflot”, PLC “Rostelecom”, JSC “Alfa–Bank”, PJSC “VTB 24”.
The analysis shows that the banking sector makes a great contribution to the implementation 
of socially responsible investment programs in Russia.
Figure 4 is presented data on economic subjects, which shows great concern in the 
implementation of socially responsible investment and have become an innovators of public–
private partnership in the Russian Federation.
35,0%
21,0%
21,0%
13,0%
10,0%
Banking sector
Oil and gas companies
Telecommunication 
companies
Airlines
Automotive
Source: compiled by the authors based on their own calculations and the source [19].
Figure 4. 
Industry Sectors Involved in the Implementation of Socially Responsible Investment 
in the Russian Federation
Taking into account the statistical data, we can surmise that SRI leaders in the Russian 
Federation are first of all financial intermediaries. Their activity is carried out under conditions 
of high financial riskiness. In this regard, banks and insurance companies are most interested in 
improving the social responsibility policy, which in turn creates confidence to them by clients.


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