Csub swot do a swot analysis for csub



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CSUB SWOT


Ch 5 Strategy Formulation: Situation Analysis and Business Strategy



SWOT Analysis

  • Internal Environment

  • Strengths

  • Weaknesses

  • External Environment

  • Opportunities

  • Threats



TOWS Matrix





Business Strategy

  • Competitive

  • Cooperative



Porter’s Generic Competitive Strategies



Nobel Prize – Oct 05

  • Two Game Theorists Win the Nobel Prize for Economics - Thomas Schelling's and Robert Aumann's work sheds light on conflict and cooperation. By Michael Muskal and Ken Ellingwood, Times Staff Writers

  • An American and an American Israeli were awarded the Nobel Memorial Prize in Economic Sciences on Monday for fostering the understanding of conflict and cooperation — in matters such as nuclear arms races, trade battles or price wars. Thomas C. Schelling, 84, an emeritus professor at the University of Maryland and Harvard University, and Robert J. Aumann, 75, an emeritus professor at Hebrew University of Jerusalem, used "game theory" as a way to explain social, political and business interactions. Working separately, the pair have "enhanced our understanding of conflict and cooperation through game-theory analysis," the Royal Swedish Academy of Sciences said in its prize citation.













Distributive vs. Integrative Bargaining

  • Distributive bargaining  fixed-sum pie

  • Integrative Bargaining  Multiple issues w/trade offs



Distributive Negotiation Bargaining Zone



Negotiation Guidelines

  • Prepare

  • Different perceptions

  • Don’t make first offer

  • Take notes

  • Use creativity

  • Power of silence

  • Be kind and fair

  • Best Alternative To Negotiated Agreement (BATNA)



Continuum of Strategic Alliances



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