Curriculum vitae of sabir mohammed

CURRICULUM VITAE OF SABIR MOHAMMED
Over 21 years of FMCG experience Spread over Business Development & Marketing, Customer Relationship Management, Merchandising & Production Planning, Sourcing, Operations & Team Management functions.

Good understanding of the entire UAE FMCG Markets that includes key accounts such as Carefor, Lulu, Geant, Spinneys, Union Coop, Sharjah Coop, Al Maya, etc. 

An aggressive, proactive & results-orientated personality capable of making highly effective sales calls.

Distinction of exploring New Markets & Drawing Policies for Marketing, Identifying Key Accounts, Expanding Client and Vendor Base for achieving goals.

Attitude with ability to Interact and Negotiate effectively with people of diverse nationalities.

Possess client convincing

Personal Details

Name : Sabir Mohammed

Date of birth : 29 January 1972

Marital Status : Married

Gender : Male

Nationality : Indian

Driving License : Valid UAE & Indian Driving License

Contact Nos. : [phone]

Email : [e-mail]

Educational Qualification : Bachelor of Commerce (B.Com)

Computer Knowledge : MS Office, Microsoft Outlook


Special Skills & Expertise
Marketing Strategy Time Management Team Building Etiquettes

Negotiation Skills Marketing Management Leadership Development FMCG

Sales Management Product marketing Key Account Development Distribution

Career Objective

To pursue a professional career in a progressive organization that gives scope to update my knowledge & skills in the field of Sales & marketing & to be part of a team that dynamically works towards the growth of the organization. I have the enthusiasm & dedication that drives me to attain a challenging position to meet my career objective

Professional Experience

FOODIE & Co.(FMCG ) - DUBAI, UAE

Foodie & Co is a specialist food and beverage distributor focused on bringing innovative, high quality brands like Live & Frozen Sea Food to the Middle East

• 
  Sales & Marketing Manager – April 2014 till 30^th September 2014
  

MERCHANT STAR INTERNATIONAL (FMCG) – DUBAI, UAE

MSI is a specialist food and beverage distributor focused on bringing innovative, high quality brands like Vitamin Gums, Cofain 699, Berry White - Organic Drinks, Pfanner Juices, Julius Meinl Coffee to the Middle East

• 
  Sales & Marketing Manager – February 2013 till January 2014
  
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  Subordinates – 2 Supervisors, 6 Salesman & 6 Direct Merchandisers
  
• 
  Core Competencies - Tactical sales planning, channel management, trade marketing, category management, merchandising planning, key account management, training and development, food service segment
  

Job Responsibilities pertaining to the two FMCG Manager positions above:-

• 
  Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
  
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  Work within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values.
  
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  Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
  
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  Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  
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  Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
  
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  Completes sales operational requirements by scheduling and assigning employees; following up on work results.
  
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  Conduct regular market visits to check route coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share.
  
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  Assist in the implementation of company marketing plans as needed.
  
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  Responsible for sourcing and developing client relationships and referrals.
  
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  Demonstrate the ability to carry on a business conversation with business owners and decision makers.
  
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  Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers.
  
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  Maintains sales staff by recruiting, selecting, orienting, and training employees.
  
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  Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  
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  Maintains professional knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  
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  Handling and negotiations directly with all principles.
  
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  Coordinate the execution of marketing & promotional activities in the market place to derive maximum benefit out of such promotional initiatives.
  
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  Analyze the impact of such promotions and submit report to the General Manager for assessment and evaluation.
  
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  Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
  
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  Contributes to team effort by accomplishing related results as needed.
  

NATIONAL TRADING DEVELOPMENT ESTABLISHMENT (CADBURY’S DIVISION - FMCG) – DUBAI, UAE

NTDE is one of the Gulf’s leading distribution and logistics provider for international consumer brands like Cadbury, Hagen Das, Tabasco, Chiclets, Barni, Halls, Pokka, Vitamin C Drink, etc in the Middle East region.

• 
  Key Accounts Executive – August 2010 to January 2013
  
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  Subordinates – 6 Direct Merchandisers
  

R.K.INTERNATIONAL (STAFFING SOLUTIONS) - MUMBAI, INDIA

• 
  Business Development Executive – November 2006 to June 2010
  
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  Subordinates – 8 Direct Merchandisers
  

MARITIME & MERCANTILE INTERNATIONAL (FMCG)- DUBAI, UAE

(Emirates Airlines group in Consumer FMCG distribution represents some of the world leading brands like Ferrero, Glaxo Yardley, Mcvities, Chupa chups to name a few )

• 
  Key Accounts Executive - Oct 1999 September 2006
  
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  Subordinates – 8 Direct Merchandisers
  

Job Responsibilities pertaining to the three FMCG Executive positions above:-

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  Achieve aggressive sales goals on a continual basis.
  
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  Grow modern trade business with developed customers channel (Key Accounts)
  
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  Develop annual plans for each of the key accounts
  
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  Conduct monthly business reviews with each of the key accounts
  
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  Dominate the POS through best in-class in-store execution on distribution, home-shelf, off-shelf, and promotions
  
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  Monitoring Sales targets of the customer and brands. 
  
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  Observe and present performance summary of the new listings.
  
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  Planning and execution on new accounts entering the market.
  
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  Analyze sales data’s with the customer. 
  
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  Take actions before damages & expiry occur. 
  
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  Merchandiser / Salesmen Route Plan. 
  
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  Regularly updating and compiling market data for reporting and analysis.
  
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  Identified opportunities using keen analytic skills combined with excellent business acumen to deliver targets through achievements, promotions, displays and lucrative offers to prospective clients.
  
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  Ensure customer relationships and service levels in term of order fulfillment, merchandising, frequency of service and complaints handling.
  
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  Identify and exploit market opportunities for increase in sales volumes.
  

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  Devised and implemented Plano gram for various brands which was highly appreciated by principals
  

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  Knowledge, Skills and ability to handle the complete assignment independently
  

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  Planning, Setup and Executing of different kinds of promotions and product launches.
  

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  Maintained and developed existing client portfolio and consistently added new accounts.
  

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  Train and guide merchandisers and set the right direction and strategy for business, achieving targets, best displays, understanding what it takes to win within the UAE region.
  

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  Liaise between customer and various departments ensuring smooth execution of orders, invoicing and collection of payments.
  
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  Brand building activities such as promotions and events
  

MALSONS TRADING (FMCG)– DUBAI, UAE

(Distributors of all Dabur Products & Rice Products to name a few.

• 
  Sales Executive / Merchandiser – June 1993 to Sep 1999
  

Job Responsibilities

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  Achieving distribution and sales.
  
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  Managing a team of Merchandisers, making their journey plans, preparing their objective for the month and assisting them for the best of displays.
  

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  Creating displays in impactful locations.
  
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  Use point of sales in a most creative way to display the goods in the right place.