Data Mining
for the Masses
viii
Evaluation ................................................................................................................................................ 118
Deployment ............................................................................................................................................. 120
Chapter Summary ................................................................................................................................... 121
Review Questions ................................................................................................................................... 122
Exercise .................................................................................................................................................... 123
Chapter Eight: Linear Regression............................................................................................................. 127
Context and Perspective ........................................................................................................................ 127
Learning Objectives................................................................................................................................ 127
Organizational Understanding .............................................................................................................. 128
Data Understanding ............................................................................................................................... 128
Data Preparation ..................................................................................................................................... 129
Modeling .................................................................................................................................................. 131
Evaluation ................................................................................................................................................ 132
Deployment ............................................................................................................................................. 134
Chapter Summary ................................................................................................................................... 137
Review Questions ................................................................................................................................... 137
Exercise .................................................................................................................................................... 138
Chapter Nine: Logistic Regression ........................................................................................................... 141
Context and Perspective ........................................................................................................................ 141
Learning Objectives................................................................................................................................ 141
Organizational Understanding .............................................................................................................. 142
Data Understanding ............................................................................................................................... 142
Data Preparation ..................................................................................................................................... 143
Modeling .................................................................................................................................................. 147
Evaluation ................................................................................................................................................ 148
Deployment ............................................................................................................................................. 151
Chapter Summary ................................................................................................................................... 153