Thus, these questions were presented to the respondents of the survey. The results of the survey are
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CHAPTER IV: DATA ANALYSIS AND FINDINGS
The results and findings of the study are analyzed and discussed in this chapter. The survey was sent to
60 open performing art centers across the US. Out of the 23 respondents who took the survey 17 marketing
professionals fully completed the survey. However, the survey was administrated using online website it was
impossible selecting for analysis only fully responses. That is why both incomplete and complete responses
are taken into consideration for analysis and therefore the sample varies from question to question.
A list of the organizations completed the whole survey is represented in Appendix 3. Two of the respondents
chose not to disclose the name of the company.
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