Wallpaper* Handmade at Brioni
Bigger, better and even longer – Handmade is back
13 APRIL 2011
Following on from the enormous success of last
year’s Handmade exhibition, Wallpaper* returns
to the Brioni palazzo in Milan for this year’s
Salone del Mobile.
Acting as client, patron and creative director, Wallpaper*
has brought together some of the world’s most respected
designers, craftsmen, makers and manufacturers
to produce a very grand houseful of unique furniture,
fittings, foodstuffs, fashions and more. This exhibition
is a testimony to the craft, skill, vision and the will
to do better that are required to arrive at the remarkable.
This year Konstantin Grcic turns hero with the Brioni
suit, Tom Dixon puts a new spin on Aston Martin,
Johanna Grawunder sharpens our pencils, Bottega
Veneta’s Tomas Maier keeps us plucked and polished,
Michael Marriott, Max Lamb and John Pawson pimp
their Cinelli rides, Peter Saville and Carlo Brandelli
redraw the dressing gown, Isay Weinfeld handles our
amenities and we create a bar ‘In the Clouds’ with Sou
Fujimoto Architects.
The full story of how the Wallpaper* Handmade
project came together, from initial discussions, through
drawings to production, will be told in the August
Handmade issue. Wallpaper* Handmade will be
open from Wednesday 13 until Sunday 17 April from
10am – 7pm at Brioni, via Gesù 2A, Milan.
In celebration of the joys of creative collaboration,
the thrill of the city and the beauty of the bicycle,
Wallpaper* will also be co-hosting a bike ride with Rapha
+ Paul Smith. On Friday 15 April, 40 riders will be led by
pro cyclist David Millar and Team Wallpaper* through the
streets of Milan, setting off from Wallpaper* Handmade
at the Brioni palazzo and elegantly ending up at Paul
Smith’s showroom for lunch and a restorative prosecco.
Tony Chambers, Editor-in-Chief, Wallpaper*, says:
‘This is a celebration of beautiful new friendships and beautiful
new things.’
Further Handmade contributions from Michael Anastassiades, APFEL,
Arabeschi di Latte, Keiji Ashizawa, Baccarat, Baddeley Brothers, Paul Barnes
& Christian Schwarz, Mario Bellini, Big-Game, Boucheron, Bordbar,
Church’s, Dentsu, DWA, ÉCAL, E Tautz, Functionalab, Freedom of
Creation, John Galvin, Ryan Gander, Michel Gaubert, Globe-Trotter,
Hermès, Isolation Unit, Piero Lissoni, John Lobb, Mary Katrantzou,
Kiwi & Pom, Harri Koskinen, Tomas Kral, Laboratory for Visionary
Architecture, Hannah Martin, Yuri Masnyj, Miller Harris, Patrick Nadeau,
NORD Architecture, Philips, Rapha, Riva 1920, Martha Schwindling,
Servomuto, Sotheby’s Diamonds, Studio Dror, Studio Glithero, Studio
Mumbai Architects, Matteo Thun & Antonio Rodriguez, Nina Tolstrup,
Hervé Van der Straeten, Michaël Verheyden, Bethan Laura Wood, Zenith
and many, many more…
About Wallpaper*
Truly international, consistently intelligent and hugely
influential, Wallpaper* is the world’s most important
design and style magazine. It has attracted the most
sophisticated global audience by constantly pushing
into new creative territories and ensuring its coverage
of everything from architecture to motoring, fashion
to travel, and interiors to jewellery remains unrivalled.
Wallpaper* has readers in 93 countries and has enjoyed
unparalleled success in reaching the design elite right
across the globe. To us, the world is one seamless
marketplace, where consumers flit from one destination
to the next, easily cross physical borders and cultural
divides, and flirt with a variety of different brands, both
established and undiscovered. With 12 themed issues
a year, and a limited-edition cover by a different artist
or designer each month, Wallpaper* has evolved from
style bible to internationally recognised brand.
About Brioni
Brioni was founded in Rome in 1945 and immediately
developed strong international appeal. Today the group
includes 75 boutiques worldwide, ready to meet the
For further information:
Caroline Sampson, Marketing Manager, Wallpaper* tel: 44.20 3148 7709, email: caroline_sampson@wallpaper.com
13 APRIL 2011
needs of the most sophisticated customers, in addition
to 500 wholesale outlets. In 2007 Brioni was named the
most prestigious men’s fashion brand in the United
States, according to an independent survey conducted by
the Luxury Institute of New York, and had just obtained
the first place in the brand new 2011 ranking after 65
years of tradition and innovation.
Innovation & Brand Building Initiative –
Wallpaper* Handmade issue
British Society of Magazine Editors Awards 2010
Innovation & Brand Building Initiative –
Wallpaper* Made in China issue
British Society of Magazine Editors Awards 2009
Best New Editor of the Year – Tony Chambers
British Society of Magazine Editors Awards 2008
Best Designed Magazine of the Year – Wallpaper*
‘Wallpaper* continues to innovate with page after page of just
stunning design. The most restrained, considered magazine.
A triumph.’ The judges, Press Gazette Magazine Design
and Journalism Awards 2008
Our May issue (above left), on sale 14 April. Look out for August’s
Handmade 2011 issue (above), detailing all the projects on show
at our exhibition in Milan and many more, on sale 14 July
incredible,
desirable,
collectible,
shoutaboutable
things. Made
just for us, and
just for you
*DESIGN
INTERIORS
FASHION
ART
LIFESTYLE
AUGUST 2011
UK £4.75
US $10.00
AUS $ 10.50
CDN $ 10.00
DKK 75.00
F € 8.50
D € 10.50
NL € 8.50
I € 9.00
J ¥ 1740
SGP $ 18.20
E € 8.50
SEK 75.00
CHF 16.00
AED 45.00
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