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One of the respondents in the open-ended questions referred to Facebook’s pay per click tactic as the
most effective to stimulate web traffic. This is a commercial advertisement in Facebook where a company
places an advertisement on the right side of the users’ page. Companies can select the target market
according to the age, location, social position, occupation, etc. The payment method can be estimated based
on the number of clicks made by the Facebook users. It is easy to monitor the results since Facebook
provides the statistics automatically.
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