Google Inc

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Google Inc. is an American public corporation, earning revenue from advertising related to its internet search, e-mail, online mapping, office productivity, social networking, and sharing services as well as selling advertising-fee version of the same technologies. The Google headquarters, the Googolplex, is located in Mountain View, California. As of March 31, 2009, the company has 20, 164 full-time employees.

Google was co-founded by Larry page and Sergy Brin while they were student at Stanford University and the company was first incorporated as a privately held company on September, 4, 1998. Google has continued its growth through a series of new product development, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the letter resulting in being identified multiple times as Fortune Magazine’s # I best place you work. The unofficle company slogan is “Don’t be evil”, although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinution of service. According to Millward Brown, it is the most powerful brand in the world.
Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both Ph.D students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships between websites would produce better raking of result than existing techniques, which ranked results according to the number of times the search term appeared on a page. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and useful results.

The Google web search engine is the company’s most popular service. As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9 %).
In 2004, Google launched its own free based e-mail service, known as GMail (or Google mail in some jurisdictions).Gmail features conversation view, spam-filling technology, and the capability to use Google technology to search e-mail.
In early 2006 , the company launched Google video , which not only allows users to search and view freely available videos but also offers users and media publishers the ability to publish their content ,including television shows on CBS, NBA basketball games, and music videos.
Google has also developed several desktop applications, including Google Desktop, Picasa, Sketch Up and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications; contention is that the software can be used to pinpoint with near –precision accuracy the physical location of critical infrastructure, commercials and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessary frequently updated and all of them are available at no charge through other products and even government sources; the software simply makes accessing the information easier.
Google has promoted their product in various ways .In London ,Google Space was setup in Heathrow Airport , showcasing several products ,including Gmail,Google Earth and Picasa .Also , a similar page was launched for American college students ,under the name College Life, Powered by Google .
In 2007, some reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to apple’s I phone. In September 2008, t-mobile released the first phone running the Android platform, the GI.
On 1 September 2008, Google pre-announced the upcoming availability of Google Chrome, an open –source web browser, which was released on 2 September 2008.


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Sunil Kumar Sharma


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