Illum-a-switch By Illuminati Inc

Illum-A-Switch

• By Illuminati Inc.

• “Leaving the competition in the dark”

How would you find a light in the dark?

• How would you find a light in the dark?

• Feel around?
• Just bump into it?
• By chance?

Why not with something special called:

• Why not with something special called:

• Illum-A-Switch

• By

• Illuminati Inc.

Topics

• Customer Needs

• Marketing Strategy

• Website

• Design Process

• Prototype

• Cost Projection

• Final Product

Customer Needs

• Throughout our design process, continuous emphasis was placed on customer needs.

• Customer needs played a key role in each step of our design process.

Needs of Potential Customers Identified Methods

• Structured Surveys

• Internet Research

• Personal Interviews

• Group Discussion

Most Important Customer Needs

• Safe

• Reliable

• Energy Efficient

• Reasonably Priced

• Aesthetic

Marketing Strategy

• An important factor in the success of any product is based around getting the word out to potential customers. In the case of the Illum-A-Switch there are two very different potential markets, each of which will require specialized marketing strategies.

• The General Public

• Those who would put the switch in their households

• The Corporate World

• Businesses and office buildings, utilizing the Illum-A-Switch in their places of work

Webpage

• URL: http://illum-a-switch.ath.cx

• Purpose

• Promotion medium
• Source of product information
• How to purchase our product

• Included on the website

• Description of product
• Purchase information
• Team members
• Contact info

Design Process

• Once customer needs and project concerns were established, ideas were developed to create a solution.

• Narrowed list based on key points.

• - needed permanent power source. No batteries to replace.

• - hidden behind switch plate

• - energy efficient. Only on when needed.

Used the CIA method to narrow our choices to three.

• Used the CIA method to narrow our choices to three.

• Took best features from each remaining idea to combine into our product design.

• Among these were;

• - hard-wired to household electricity.

• - LED behind the switch plate bright enough to shine through.

• - photo cell to ensure energy efficiency.

Created Gantt-chart to determine remaining steps and to set dead lines.

• Created Gantt-chart to determine remaining steps and to set dead lines.

• Divided up the remaining work load and set to developing a prototype.

• Through some circuitry tinkering, the prototype team came up with an alpha and beta prototype.

When the lights go out… the LED is activated

• When the lights go out… the LED is activated

Prototype

• Photocell

• LED

• Single throw AC switch

Schematic

• The prototype works by turning on the LED in the absence of ambient light.

Display Prototype

• The prototype switch along with a light is mounted in an example wall setup.

• We have added decorative wall paneling to the wall to increase the wall’s aesthetic appeal.

Cost Projection

• With the market set, we have high expectations for our product.

• We believe that there is and will be a high demand was available to our customers

• The next question that arises is, will it be profitable?

Expenses for Prototype

• Enclosure $ 3.99

• Switch $ 1.99

• Prototype Board $ 3.99

• LED $ 5.00

• Resistor $ 0.25

• OP amp $ 0.50

• Photocell $ 1.00

• Total $ 16.72

Bulk Expense

• Enclosure $ 0.20

• Switch $ 0.10

• Prototype Board $ 0.50

• LED $ 0.50

• Resistor $ 0.25

• OP amp $ 0.50

• Photocell $ 0.20

• Total $ 2.25!

Cost Projection

• Taking into account the other fees such as, having the prototypes developed to put in the market, and shipping fees, we still believe that this product will be profitable.

• We feel that we will be able to sell the Illum-A-Switch to our distributors with a profitable value.

Final Product Ideas

• Do not require a special faceplate
• Integrate a 120VAC-12VDC circuit

Illum-A-Switch

• Any Questions?