In a small cage. I knew at once that I wanted to keep him

BAL SWACHHTA ABHIYAN ESSAY 5 (300 WORDS) 
Bal Swachhta Abhiyan is a cleanliness drive run by the Indian government to increase the 
awareness about cleanliness among children. This mission was launched in 2014 
especially on children‟s day to make the event more effective. It is a five days long mission 
which is celebrated from 14th of November to 19th of November. All five days celebration in 
2014 had separate themes of celebration such as 14th November theme was “Clean 
Schools, Surroundings and Play areas”, 15th November theme was “Clean Food”, 17th 
November theme was “Clean Self”, 18th November theme was “Clean Drinking Water” and 
19th November theme was “Clean Toilet”. 
Children‟s day is celebrated every year on 14th of November, the birth anniversary of the 
first Indian prime minister. So the cleanliness campaign is launched on children‟s day to 
make this event more purposeful and effective. School teachers organize many more 
activities while celebrating this event including essay writing competitions, poem recitation 
on related topic, poster making competitions, drawing, painting, speech, sports activity, 
group discussion, debates, cleanliness activities, etc. School children are given some tasks 
according to the group to be done in limited time to bring encouragement and zeal among 
them. 
Cleanliness is very necessary for all Indian citizens however better can be promoted 
through the children of India. School going kids are the best medium to promote the habits 
of environmental and personal cleanliness. Each and every student participates in 
cleanliness drive from the school or home whole-heartedly. Students are explained first 
about the necessity, advantages and importance of the cleanliness in the environment and 
body by their teachers or principals on the day of celebration and then start celebrating 
through the cultural programmes, dancing, singing, quiz competitions etc. Students show 
their innovative styles and manners of promoting cleanliness in the society by effectively 
observing the cleanliness drive.