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Figure 2: The Sample for Guerrilla
Marketing
It is possible to see graphic design in the art
of guerrilla advertisements throughout cities.
These activities are implemented by busines-
ses in order to generate revenue and have no
social intensions. There may be similarities
with public art having an artistic view, surp-
rising people and sometimes even disturbing
them. Hovewer, all these efforts must not be
confused with public facilities (Figure 3).
Figure 3. The Sample for Guerrilla
Marketing (Avansas blog 2016).
It is possible to find examples of guerilla ad-
vertisements aiming to educate and orient the
public, to help them feel a sense of belonging
for the city they live in and graphic design
becomes a public art tool on the streets. These
types of advertisements and activities are ma-
inly operated by municipalities, NGO’s or
volunteers. One of the most effective examp-
le of this is the Project “See how easy feeding
the hungry can be?” (Adeevee 2016), a cam-
paign organized in South Africa (Figure 4).
Figure 4. The Campaign “See how Easy
Feeding the Hungry can be?”
MTD
www.mtddergisi.com
ULUSLARARASI HAKEMLİ TASARIM VE MİMARLIK DERGİSİ
Ocak / Şubat / Mart / Nisan 2017 Sayı: 10 Kış - İlkbahar
INTERNATIONALREFEREEDJOURNAL OF DESIGNANDARCHITECTURE
January / February / March / April 2017 Issue: 10 Winter – Spring
ID:123 K:210
ISSN Print: 2148-8142 Online: 2148-4880
(ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706)
(Marka Patent No / Trademark)
(2015/04018 – 2015/GE/17595)
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GRAPHIC DESIGN in PUBLIC
SPACES
Graphic design is a sub-discipline of art but
its rational and functional properties bring it
much closer to the design discipline. It de-
signs the desired message by using an aest-
hetic language and than offers it to viewers.
Artistic activity is shaped by the mind. This
aspect of graphic design makes it more ef-
fective and striking compared with other art
events. By using well-designed graphics, ci-
tizens and visitors can be informed about city
locations, are guided and also they can be
educated and informed about some aspects of
the city.
Graphic design applications in public spaces
can be grouped under three headings:
1. Notification
feature of graphic design
2. Navigation feature of graphic design
3. The feature affecting societal behaviour.
Notification Feature of Graphic Design
Every city has a story to tell. Today cities
are very complex and have multi-cultured
structures. Therefore, people often need an
assistant to guide their experiences in the
city. Three dimensional designs like exhibi-
tion stands and kiosks, interactive touch pa-
nels and other technological techniques and
materials together with function schemes and
information graphics can easily explain the
city for everyone using simple and globalized
language. Thereby, citizens and visitors ali-
ke can get information about the best locales,
points of interest; transportation network etc.
and they will gain more enjoyment fom living
in that city as a result.
Cities have historical values, legends and im-
portant heroes. By using the richness of vi-
sual language, different levels of the history
can be experienced and the people can feel a
connection with the space by creating an ef-
fective bond with it.
A multidisciplinary art installation in Chicago
named “Witnesses” involved the projection
of large-scale texts from and on to two buil-
dings that face each other on Chicago Avenue
(SEGD 2016). These dynamic, historic bill-
boards suggest a dialogue between factions in
the community: elderly survivors of the 1932-
33 Ukrainian Famine (Us), outsiders such as
Soviet Officials and recent Latino immig-
rants (Them) and local Chicago schoolchild-
ren. The work explored the commodification
of land, crops, labour, real estate and history
itself, while drawing parallels between the
historic genocide and the tenacious survival
of urban children. The texts incorporated into
this project came from writing workshops
held at the Ukrainian Cultural Center (Figure
5).
