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Figure 5. “Witnesses”
Navigation Feature of Graphic Design
One of the fundamental motivation factors
motives of humanity is fear. Today, urban
problems such as individualism and loneli-
ness engender the fear of becoming lost in
the city streets. Between the tall skyscrapers
on the wide streets, people need helpful signs
to help them find their way. These signs must
be designed and located on the streets so that
they are easily perceptible from different
angles with appropriate dimensions, colours
and forms. If possible, global meanings of
pictograms and colours must be selected but,
when absolutely necessary words must be
repeated in different languages. For examp-
le, Brisbane’s new pedestrian wayfinding
system incorporates, five languages (Figure
6). In addition, chosen words must be short,
simple, clear and easy to read.
Figure 6. Brisbane’s Wayfinding System
(SEGD 2016)
Graphic designs on the streets, like guerril-
la advertisements and public arts, should be
attractive and creative. This can be vitally
important. In the modern cities where people
are surrounded by too many images, selective
perception may cause the viewers to miss im-
portant aspects. As Dutch information desig-
ner Paul Mijksenaar said (2008:204), “infor-
mation must be configured to hold people’s
attention and so perception must be open”,
effective information and navigation designs
must keep the perception higher. In addition,
they must be fit for purpose and designed in-
telligently so that different orientations and
MTD
www.mtddergisi.com
ULUSLARARASI HAKEMLİ TASARIM VE MİMARLIK DERGİSİ
Ocak / Şubat / Mart / Nisan 2017 Sayı: 10 Kış - İlkbahar
INTERNATIONALREFEREEDJOURNAL OF DESIGNANDARCHITECTURE
January / February / March / April 2017 Issue: 10 Winter – Spring
ID:123 K:210
ISSN Print: 2148-8142 Online: 2148-4880
(ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706)
(Marka Patent No / Trademark)
(2015/04018 – 2015/GE/17595)
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visual elements. Berger emphasizes the im-
portance of visual perception (1999:7) by sa-
ying “we find our own place by seeing the
world around us”. Graphic design creates a
more powerful language, than all oral or writ-
ten expression, through which human behavi-
our can be easily directed.
The master’s thesis by Wagle finalized at the
Rochester Institute of Technology in 2013,
has advocated that, by using environmental
graphic design, city dwellers will get infor-
mation faster, targets will be realized more
quickly and a more permanent effect will be
left in the memory. His field work aimed to
increase the attention of the public regarding
the difficulties faced with the protection and
feeding of both pets and stray animals using
a number of graphic designs (Figure 8). This
work produced important results on how so-
cial messages should be implemented and
planned in urban spaces.
Figure 8. Two of Graphic Design
Examples Discussed in the Thesis
Perhaps the most successful social art pro-
ject made in recent years is the “Speaking of
Home”, that sought to reimage the use and
experience of the Twin Cities skyway
system
beyond its function as a utilitarian abo-
ve-ground pedestrian thoroughfare (SEGD
2016). It was conceptualized to give voice to
Minnesota’s growing immigrant population.
It was realized as a 150-ft.-long installation
that tells the stories of 23 new Americans li-
ving in the Twin Cities area, represented by
13-by-10-ft. photographs mounted within the
skyway bridge’s large windows, accompa-
nied by silkscreened translucent text panels
(Figure 9). The panels featured excerpted qu-
otes, describing the immigrant’s journeys to
the U.S., the reasons for leaving their native
countries, and their individual perceptions for
the word “home.” Additionally, each subject’s
word for home—in their native language—
was installed on a panel overhead, adjacent to
their photograph (Figure 10).
Figure 9. Speaking of Home Project