International refereed journal of design and architecture print issn
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- Bu səhifədəki naviqasiya:
- ISSN Print: 2148-8142 Online: 2148-4880 (ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706)
- PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880 Figure 10. Each Subject’s Word for Home—in Their Native Language—was Installed
- PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880 Figure 12. People Powered Project
- Figure 13. Stencil Graphics on the Pavement Figure 14. Motivational Messages EVALUATION
- PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880
- REFERENCES ADEEVEE, (2016).
- BERGER, J., (1999).
- DADAART (2016).
- HABERMAS, J., (2004).
- SEGD, (2016).
MTD www.mtddergisi.com ULUSLARARASI HAKEMLİ TASARIM VE MİMARLIK DERGİSİ Ocak / Şubat / Mart / Nisan 2017 Sayı: 10 Kış - İlkbahar INTERNATIONALREFEREEDJOURNAL OF DESIGNANDARCHITECTURE January / February / March / April 2017 Issue: 10 Winter – Spring ID:123 K:210 ISSN Print: 2148-8142 Online: 2148-4880 (ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706) (Marka Patent No / Trademark) (2015/04018 – 2015/GE/17595) 173 ULUSLARARASI HAKEMLİ TASARIM MİMARLIK DERGİSİ INTERNATIONAL REFEREED JOURNAL OF DESIGN AND ARCHITECTURE PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880 Figure 10. Each Subject’s Word for Home—in Their Native Language—was Installed Other graphic elements included freestanding introductory panels, with project brochure dispensers at the end of each skyway. (Figure 10). More than 60,000 brochures were distri- buted during the installation. “Speaking of Home” was designed to be ex- perienced both inside and outside the skyway bridge. The installation mixed and interming- led individual histories and stories with the surrounding dynamic character of the city. Seen from the street below, the images appe- ared to change from opaque to transparent, depending on the time of day and the angle of the sun. At night the image-filled skyway resembled a monumental light box suspended over Nicollet Mall. (Figure 11) Figure 11. Night View Designed to symbolically invert the relations- hip between the city’s native-born citizens and its recent arrivals, the installation situated the immigrants as stationary onlookers as locals passed by and moved through the city. During each of its 100 days on display, approxima- tely 90,000 people were impacted by the pro- ject—16,000 inside the skyway and 75,000 pedestrians on Nicollet Mall. Because of its success, the Project was recognised by SEGD - The Society for Experiential Graphic Design. One of the examples of design for changing the habits of society in a positive way is the People Powered Project. The United States consumes nearly 20 million barrels of oil a day, more than four times that of any other nation. People Powered is an idea that offers the average Chicagoan an opportunity to help his or her nation become less dependent on fossil fuels. The project uses graphics to com- pare parallel transit modes, highlighting hu- man and environmental benefits (Figure 12). MTD www.mtddergisi.com ULUSLARARASI HAKEMLİ TASARIM VE MİMARLIK DERGİSİ Ocak / Şubat / Mart / Nisan 2017 Sayı: 10 Kış - İlkbahar INTERNATIONALREFEREEDJOURNAL OF DESIGNANDARCHITECTURE January / February / March / April 2017 Issue: 10 Winter – Spring ID:123 K:210 ISSN Print: 2148-8142 Online: 2148-4880 (ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706) (Marka Patent No / Trademark) (2015/04018 – 2015/GE/17595) 174 ULUSLARARASI HAKEMLİ TASARIM MİMARLIK DERGİSİ INTERNATIONAL REFEREED JOURNAL OF DESIGN AND ARCHITECTURE PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880 Figure 12. People Powered Project Along Chicago’s lakefront, where cyclists and motorists co-exist, a graphic system re- veals contrasts and benefits. The system consists of sequentially coordinated metal signs, transparent panels and pavement sten- cils (Figure 13). The metal signs offer factual comparisons while transparent panels frame the cycling activity and lake view with mo- tivational messages (Figure 14). The signs are attached to the crosswalk/streetlight poles in the median between the north and south- bound motorist traffic at designated traffic lights. The signs are read during rush-hour gridlock, or any time of day when motorists are waiting for the light. Figure 13. Stencil Graphics on the Pavement Figure 14. Motivational Messages EVALUATION In order to love his/her living area, urbanities must, in the first place, know their city well, walk around without getting lost and feel safe. Within the crowded mega cities, these feelings have been replaced by negative emo- tions like loneliness, fear of loss and isolation. Activist artists, noticing this negative trend want to influence public life by organizing various art facilities and shows on the streets. In today’s multi-disciplined environment the MTD www.mtddergisi.com ULUSLARARASI HAKEMLİ TASARIM VE MİMARLIK DERGİSİ Ocak / Şubat / Mart / Nisan 2017 Sayı: 10 Kış - İlkbahar INTERNATIONALREFEREEDJOURNAL OF DESIGNANDARCHITECTURE January / February / March / April 2017 Issue: 10 Winter – Spring ID:123 K:210 ISSN Print: 2148-8142 Online: 2148-4880 (ISO 18001-OH-0090-13001706 / ISO 14001-EM-0090-13001706 / ISO 9001-QM-0090-13001706 / ISO 10002-CM-0090-13001706) (Marka Patent No / Trademark) (2015/04018 – 2015/GE/17595) 175 ULUSLARARASI HAKEMLİ TASARIM MİMARLIK DERGİSİ INTERNATIONAL REFEREED JOURNAL OF DESIGN AND ARCHITECTURE PRINT ISSN: 2148-8142 - ONLINE ISSN: 2148-4880 borders between different art forms are blur- red and it is very difficult to separate graphic design from the other disciplines. However, with its global language giving message di- rectly, city dwellers can be informed, naviga- ted and even their behaviours and habits can be changed. Because of these aspects, grap- hic design will gain the value it deserves in the coming century. As urban life grows and becomes more complex, there will be a grea- ter need for graphical forms of assistance that that can guide people in their daily lives. REFERENCES ADEEVEE, (2016). http://www.adeevee. com /2008/01/feed-sa-trolley-media/ (11.06.2016) AVANSAS BLOG, (2016). http://blog.avan- sas.com/pazarlamacilarin-keske-biz- yapsaydik-dedigi-5-mukemmel-gerilla- pazarlama-ornegi (11.06.2016) BERGER, J., (1999). Görme Biçimleri. Çev. Yurdanur Salman. MetisYayınları, İstanbul BLANK SPACE, (2016). http://getblankspa- ce.com/3448/an-invitation-to-engage- to-collectively-imagine-is-the-essence- of-the-redball-public-art-project/ (11.06.2016) DADAART (2016). http://www.dadatart. com/2012/01/01/gerilla-reklam-nedir (11.06.2016) ERGİN, N., (2005). “Kamusal Alanda Geçici Sanatsal Uygulamalar” Sanat ve Sosyoloji, s.109-119, Bağlam Yayıncılık, İstanbul HABERMAS, J., (2004). “Kamusal Alan”, Kamusal Alan, Editör: Özbek, M. Hil Yayınları, İstanbul MİJKSENAAR, P., (2008.) Signage to the Rescue. Information Design Workbook, haz. Kim Baer, Rockport Publishers, Massachusetts NARDALI, S., (2009). “Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri”. Yönetim ve Ekonomi Yıl:2009 Cilt:16 Sayı:2 Celal Bayar Üniversitesi İ.İ.B.F. MANİSA http://www2.ba- yar.edu.tr/yonetimekonomi/dergi/pdf/ C16S22009/107_119.pdf SEGD, (2016). https://segd.org/ (11.06.2016) SENNETT, R., (1999). Gözün Vicdanı, Kentin Tasarımı ve Toplumsal Yaşam. Çev. Süha Sertabiboğlu, Can Kurultay, Ayrıntı Yayınları, İstanbul WAGLE, S., (2013). Integrating Site-Specific Environmental Graphic Design within an Urban Context. Rochester Institute of Technology, Thesis/Dissertation Collections. http://scholarworks.rit.edu/ theses (11.06.2016) Yüklə 38,03 Mb. Dostları ilə paylaş:
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