Management Control Systems Chapter 4: Control Tightness



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Management Control Systems

  • Chapter 4: Control Tightness (or Looseness)


Control and “good” control ...

  • Good control” is said to take place when there is …

    • a “high” probability that the firm’s objectives will be achieved;
    • a “low” probability that major unpleasant surprises will occur.
  • Hence, the benefit of a control system can be expressed in terms of the amount of control achieved.

  • In this respect, tight control is “good” because it provides a high degree of certainty that people will act as the organization wishes (assuming away harmful side-effects … ).



Tight action controls … (I)

  • Behavioral constraints

    • Physical constraints
      • Extra protection usually costs more.
    • Administrative constraints
      • Restricting decision making to higher organizational levels provides tighter controls if:
        • Higher-level personnel can be expected to make more reliable decisions;
        • Those who do not have authority cannot violate the constraints.
  • Preaction reviews

    • Become tighter if the reviews are frequent, detailed, and performed by diligent, knowledgeable persons.


Tight action controls … (II)

  • Action Accountability

    • The amount of tightness of control generated by action accountability depends on:
      • The definition of (un)desirable actions
        • Definitions must be specific, yet complete;
          • e.g., “act professionally” vs. “obtain three competing bids before releasing a purchase order”
        • Definitions must be understood and accepted.
      • The effectiveness of the action-tracking system
        • Employees should feel that their actions are noticed, and noticed relatively quickly.
      • The reinforcement provided
        • i.e., the significance of the rewards or punishments.


The achievement of tight results controls depends on: (I)

  • The definitions of the desired results areas

  • The performance measures

  • The reinforcements provided

    • The definitions of the desired results areas
      • Congruence
        • Choosing measurable performance dimensions that reflect an organization’s “true” objectives;
        • e.g., # visitors for the success of a museum? # of patents for the success of R&D-departments? Annual profits for a firm with significant growth prospects?
      • Specificity
        • Disaggregation + quantification;
        • e.g., “keep customers happy” vs. “less than 1 pct. customer complaints.


The achievement of tight results controls depends on: (II)

    • The definitions of the desired results areas
      • Congruence
      • Specificity
      • Communication and internalization
        • Depends on:
          • qualification of the personnel involved;
          • the amount of participation allowed in the goal-setting process;
          • the perceived degree of controllability; and,
          • the reasonableness of the goals.
      • Completeness
        • What you measure is what you get !
        • Hence, when the defined results areas are incomplete, performance in the unmeasured areas is likely to slip.


The achievement of tight results controls depends on: (III)

    • The performance measures
      • precision (cf., amount of “noise”)
      • objectivity (cf., freedom of “bias”)
      • timeliness
        • Refers to the time lag between the individual's performance and the measurement of results.
      • understandability
        • What are we held accountable for?
        • How can the measure be affected?
    • The reinforcements provided
      • Links between results and rewards should be:
        • Direct: i.e., no ambiguity or buffers;
        • Definite: i.e., no excuses.


Tight people controls …

  • The tightness of personnel controls depends a great deal on the overlap between individual and organizational objectives: the larger the overlap, the lesser the perceived tightness

      • Selection, training and job design are methods to implement personnel controls
  • Cultural controls are often more powerful + stable

      • Strong company cultures.


Control combinations ...

  • In order to achieve tighter control, managers often use multiple forms of controls which can either reinforce each other or overlap ...

  • The aim is:

    • to achieve (tighter) control over all the factors critical to the entity’s success; or,
    • to obtain a high degree of assurance that employees will behave as the organization wishes.


Management Control Systems



Cost of control ...

  • Benefit of controls

    • A higher probability that people will both work hard and direct their energies to serve the organization’s interests.
  • Costs of controls

    • Direct out-of-pocket costs
      • Easy to quantify: cost of cash bonuses, internal audit staffs, etc.;
      • Difficult to quantify: time spend on planning and budgeting activities, on pre-action reviews, etc.
    • Harmful side-effects
          • Behavioral displacement
          • Gamesmanship
          • Operating delays
          • Negative attitudes.


Behavioral displacement ...

  • Behavioral displacement occurs when the control system produces / encourages behaviors that are not consistent with the organization’s objectives.

  • With results controls, it occurs when the results measures are incongruent with the organization’s true objectives; because …

      • Poor understanding of the desired results:
        • unwillingness to adapt production schedules to profitable rush orders
        • sales volumes instead of profits, etc.
      • Over-quantification: focus solely on quantifiable measures
        • “Intangibles” are often overlooked.
  • With action controls, it comes in the form of ...

      • Means-ends inversion
        • Employees are induced to pay more attention to what they do and lose sight of what they try to accomplish.
      • Rigid, non-adaptive, bureaucratic behavior


Gamesmanship ...

  • Refers to the actions managers take to improve their performance indicators without producing any positive economic effects. Two main alternatives

    • Creation of slack resources
        • Consumption of assets in excess of what is required;
        • Slack can reduce manager tension and stimulate innovation;
        • However, it causes inefficient resource allocation;
        • Depends on information asymmetry, measurement precision, and degree of subordinate participation in setting performance targets.
    • Data manipulation
        • Trying to “look good” by fudging the control indicators;
        • Falsification, i.e., reporting erroneous data;
        • Data management, i.e., any action to change the reported result:
          • Through accounting methods (e.g., reserves, write-offs)
          • Through operating methods (e.g., delaying expenses).


Operating delays ...

  • Mostly associated with action controls, notably, delays caused by:

      • Pre-action reviews;
      • Behavioral constraints.
      • Bureaucratic organizations.
  • When fast action is important, operational delays can be quite costly.



Negative attitudes ...

  • Job tension, conflict, frustration, resistance, etc.

      • Are often coincident with many harmful behaviors, such as, gaming, lack of effort, absenteeism, turnover, etc.
  • Action controls often “annoy” professionals, but also lower-level personnel …

      • Sometimes difficult to avoid: e.g., it is difficult for people to enjoy following a strict set of procedures for a long period of time ...
  • Results controls ...

      • Lack of employee commitment to the performance targets;
        • targets are too difficult, not meaningful, not controllable.
      • Performance evaluations are perceived as being unfair;
      • The controls are implemented in a people-insensitive, non- supportive way.


Keep a behavioral focus ...

  • There is no one best form of control ...

    • What works best in one company (or area within a company), may not work in another ...
    • e.g., accounting personnel vs. design engineers.
  • Therefore, it is important to keep the focus on the people involved, because …

    • It is their responses that will determine the success or failure of the control system !
  • The benefits of controls are derived only from their impacts on behaviors !



Management Control Systems

  • Chapter 6: Designing and Evaluating MCS



Designing control systems ...

  • Two basic questions:

      • What is desired ?
      • What is likely to happen ?
  • If what is likely is different from what is desired, then two basic MCS-design questions must be addressed:

      • What controls should be used ?
      • How tightly should each be applied ?


What is desired ?

  • Start from objectives and strategies ...

      • They should be important guides to the actions that are expected, especially if they are specific
        • e.g., “Become a leader in the industry ” vs. “15% ROI and 20% sales growth.
  • Identify the key actions (KA)

      • i.e., actions that must be performed to provide the greatest probability of success.
  • Identify the key results (KR)

      • i.e., the few key areas where things must go right for the business to flourish.


What is likely ?

  • Three questions:

      • Do employees understand what they are expected to do (key actions) or to accomplish (key results)?
        • lack of direction
      • Are they properly motivated?
        • lack of motivation
      • Are they able to fulfil their desired roles?
        • personal limitations
  • The discrepancy between what is desired and what is likely will determine the choice and the tightness of the management control systems.



Choice of controls ...

  • The different types of controls (action, results and people controls) are not equally effective at addressing each of the control problems.



Start with people controls ...

  • People controls …

  • However, it is rare that people controls will be sufficient. In most cases, it is necessary to supplement them with …

      • action controls;
      • results controls.
  • Maybe, you just shouldn’t put all your trust in people !?



Pros and cons of action controls ...

  • The most direct form of control.

  • Tend to lead to documentation of the accumulation of knowledge as to what works best.

    • Organizational memory
  • An efficient way of coordination:

    • i.e., they increase the predictability of actions and reduce the amount of inter-organizational information flows to achieve a coordinated effort.


Pros and cons of results controls ...

  • Behavior can be influenced while allowing significant autonomy.

  • They yield greater employee commitment and motivation.

  • They are often inexpensive.

    • e.g., performance measures are often collected for reasons not directly related to management control.


Choice of control tightness ...

  • What are the potential benefits of tight controls?

    • In any organization, tight control is most beneficial over areas most critical to the organization’s success.
  • What are the costs?

  • Are any harmful side-effects likely?



Control system change ...

  • As firms grow, their controls evolve, usually towards …

      • Increased formalization of procedures ...
        • for action accountability purposes; and/or
      • Development of more elaborate information systems ...
        • for results control purposes.


Keep a behavioral focus ...

  • There is no one best form of control ...

    • What works best in one company (or area within a company), may not work in another ...
    • e.g., accounting personnel vs. design engineers.
  • Therefore, it is important to keep the focus on the people involved, because …

    • It is their responses that will determine the success or failure of the control system !
  • The benefits of controls are derived only from their impacts on behaviors!







Cases

  • Disctech, Inc. (p.207 ff.):

    • What went wrong?
    • What shoud Bill Winslow do to restore confidence at Disctech and prevent similar occurrences in the future?
  • Airtex Aviation (p. 238 ff.):

    • Did Airtex need a nes control system at the time of the takeover?
    • Evaluate the control system that Frank and Ted implemented. Should anything be done differently?


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