Manual for Azerbaijan companies Rena Safaralieva
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- Bu səhifədəki naviqasiya:
- Intellectual property
- Truthfulness in advertising
advertising from an ethical point of view? Is it ethical to influence parents through their children? We think not.
Some commercials which have not been made in a professional manner may be in bad taste and evoke negative feelings from people. For example, the commercial advertising Uruguay butter in Azerbaijan was doomed to failure from the start. In the end, both the commercial and the product disappeared from our market.
Commercials in the Azerbaijan market are mostly translated from foreign languages. Poor quality translation, or a failure to take account of local traditions and customs, can lead to the failure of the product in the local market. For example, the plot of one commercial for washing powder is as follows: a daughter-in-law scolds her mother-in-law, because she does not use a particular brand of washing powder. In addition, the young woman pushes the older woman out of the way. To what extent can this commercial relate to Azerbaijan mentality? What kind of ethical standards could accept such behavior?
Summarizing our discussion above, we can state that advertising using unethical methods will be counter- productive in the response it evokes from society at large, and can have negative consequences for the advertiser, namely: •
•
waste of funds spent on advertisement •
reduction of sales volumes; •
damage to the reputation of a company; •
degradation of public taste. SELF-ASSESSMENT QUESTIONS FOR CHAPTER V. LYING AND DECEPTION IN BUSINESS The questions below are designed to assess your understanding of the material. Forms of lying and deception in business ♦
What forms of lying can you name? ♦
What are the negative consequences of lying and deception? ♦
In what cases could lying be justified from a moral point of view? ♦
How does the business world treat the breaking of promises, stealing and cheating? ♦
What is the fundamental difference between lying and cheating? ♦
What examples of cheating in our country can you give? Please justify your opinion. Intellectual property ♦
What kinds of intellectual property can you name? ♦
What is intellectual property? ♦
What is copyright? ♦
What is a patent? ♦
What is the difference between production secrets, patents and copyright? Truthfulness in advertising ♦
What methods of unethical advertising can you name? ♦
What methods are used in advertising to influence the will of people in order to make them buy certain products? ♦
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What are the negative consequences of unethical advertising methods? CASE STUDIES FOR CHAPTER V. LYING AND DECEPTION IN BUSINESS Please read the cases below and chose your answer from the options provided. Please substantiate your answer. The notes to cases can be found at the end of the book. 1. The Alievs' family insured their real estate and their car for 10 years with X insurance firm. They did not have any problems for a long time. However, one day the head of the family, taking his car out of the garage, scratched the back left side of the car against a fence, but forgot to repair it. Some days later his car was struck by another car and the rear of his car was severely damaged. The family applied to the insurance firm for reimbursement of the repair expenses. The family decided to include the earlier damage into the list for their insurer. The Alievs’ decided that the insurance firm would not pay attention to such minor details and would underwrite not only the serious repair, but also the earlier, minor one.
(a)
What ethical issues do you see here? (b)
(c)
What do you think they should have done under these circumstances? (d)
Do you think that the Alievs’ acted unethically? Please justify your opinion. 2. You have been working for X factory for a number of years. The management has been promising to raise your salary for some time now. You are not satisfied with your salary rate, and nor are many of your colleagues. One day you and other workers file an official compliant, but after numerous discussions the management informs you that they are not able to raise your salary at the moment. You believe that you have not received fair treatment. Therefore, you take some tools and spare parts away from the factory and set up your own workshop. You can justify your actions: the management does not care about its workers, so the workers should take care of themselves, and should take advantage of the slightest opportunity to support themselves.
(a) What unethical actions do you see in this case? (b)
(c)
Is the worker’s decision right? (d)
What do you think of the worker’s self-justification? 3. In which of the cases below can stealing be justified?
(a)
A very poor family – neither of the parents is able to find a job. The family has no food. The head of the family decides to steal to save his wife and children from starving. (b)
A person being chased takes the first available car and flees the site. (c)
impermissible. However, they may believe that stealing from companies or corporations can be justified. These people defend their position as follows: “Companies and corporations earn huge profits thanks to the hard work of their employees, so the employees are entitled to reap the fruits of their labor as well.”
Vagif Gaziev CHAPTER VI. MECHANISMS OF IMPLEMENTATION OF PRINCIPLES OF BUSINESS ETHICS Corporate documentation on ethics Companies design several types of documents, defining their ethical principles. As a rule, shorter documents (one to several pages) are referred to as missions, declarations or statements of general principles. More detailed documents (from several to a hundred pages) are called Codes of Ethics or Yüklə 0,5 Mb. Dostları ilə paylaş:
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