proximity to the school. The owner of kiosk disagrees, as he cannot afford to lose his main source of
income and he’s not in violation of the law.
Is the school principal right?
Is the kiosk owner right?
Could this problem be solved to satisfy both the parents and the kiosk owner?
4. A company manager is considering several applications for financial support. The company is ready to
spend a total of $5,000. Which project would you prefer? Please give arguments for and against each
A 9-year-old child diagnosed with a congenital heart defect needs a critical operation. An
operation in Israel will cost about $20 thousand and you can fund only a part of it.
A young and gifted violin player received an invitation to participate in a prestigious international
competition and requests funds for travel and accommodation for herself and her mother.
Professors claim that she is talented and her prospects to win are high.
In a village not far from Baku, the community raised funds and began to construct a mosque.
not related to this village, but this is where you have your summer house and you personally know
A boarding house for mentally retarded children organized a children’s theatre. Performances are
designed to enhance the children’s social adaptation, as plays teach them how to behave in the
every-day life situations they will encounter upon finishing school, such as buying bread or
crossing the street on their own. The school principal asks for funds to purchase costumes,
decorations and equipment (a piano and music center).
The ten-year-old son of the company manager attends a public school, not far from home. The boy
breaks a window with a ball, or fights with some other boys. The school principal threatens to
expel the boy, but hints that the matter can be settled, if the company repairs the school roof and
international code is universally accepted by all countries and followed everywhere in a more or less
similar way. Etiquette rules are not mandatory, but, as demonstrated by international experience,
people having international contacts try to follow these rules.
tongue will make a snake creep out of its hole. Etiquette regulates people’s behavior in their private
lives and workplaces, in public places and in the street, at various kinds of official events: receptions,
ceremonies, negotiations. Business etiquette is more formal compared to every day etiquette.
People used to believe that the main provisions of etiquette are universal. Increasingly, the
introduction of amendments to rules of etiquette. Sometimes even well-brought up people find
themselves in a predicament when they are expected to be well versed in rules of international and,
G. N. Smirnov, Ethics In Business and Social relations, Moscow, URAO Publishing House, 2001
knowledge of foreign languages, but also requires familiarization with various political views and
rituals, national traditions and psychology, ways and habits, life and culture of the country being
visited on a business or diplomatic trip.
National politesse represents a very intricate combination of
Etiquette as a tool of conflict settlement
Knowledge of etiquette may help to find a way out of many difficult private life and business
predicaments. According to Leo Tolstoy, “It does not really matter if you are clever or stupid, but you
must be tactful”.
It is very important to put yourself into the position of your partner. Whatever course a discussion
may take, it is highly recommended to exercise self-control and abstain from all kinds of ruses, which
is widely considered to be tactless and thus may undermine your company’s reputation. Sometimes
negotiations may come to an impasse. When such a situation emerges among compatriots, sharing
the same culture, parties usually resort to a tested expedient, which will allow them to retreat with
honor. A dead end may be overcome by replacing negotiators or changing negotiation venue,
announcing a recess or “reframing” agreements reached.
Arabs might take a break for a communal prayer and come back in a peaceful state of mind.
might share a drink, where a Finnish person would go to a sauna.
Such methods are not always applicable in international negotiations. Moreover, the nature of an
which is not shared by Japanese. Anglo-Saxons would normally resort to a compromise.
Scandinavians also share the English ways, while American readiness for a compromise is expressed
in their tactics of mutual concessions, based on the “take and give” principle, originating from
traditional barter deals so important in American business history.
Other cultures, however, do not see compromise in such a favorable light and are not convinced of
do business and believe it to be rough and uncouth. The Japanese view compromise during
negotiations as a retreat from the consensus, achieved within their own company. They will generally
ask for a deferment. Romanic people do not share the same approach towards a compromise. Italians
and French with their respect for logic and concept of irrational world are proud of their flexibility.
Their views are shared by Portuguese who have studied the Anglo-Saxon ways rather well during
their long history of trade with Britain. Spaniards, obsessed with the idea of self-dignity, find it very
difficult to compromise without a grave reason. Latin Americans also see a compromise as a threat to
their sense of dignity and in some countries, for example, Argentina, Panama and Mexico, people
persist in their unwillingness to compromise.
ideology, which encouraged interfering into other people’s private affairs, as well as required
categorical denunciation of other ways and habits. When encountering seemingly tactless behavior of
ex-Soviets, do not rush to judge too strictly. However, we would claim that Azerbaijan people are
more flexible than many other post-Soviets, partially due to their consistent business practices, even if
in the shadow sector of economy, and thanks, to a certain degree, to their Islamic heritage.
Compromise can be defined as a pursuit for the “happy medium”. According to a beautiful quotation
by Henry Ford, “If there is a secret of success, it is an ability to understand other person’s point of
view and see things from your and his point of view”
Ibidem, p. 13
E.A.Utkin,, Business Ethics, Moscow, Zertsalo Publishing House, 2000, p. 152
R.D. Lewis, Business Cultures In International Business, Moscow, Delo Publishing House, 2001, p. 81
E.A.Utkin, Business ethics, Moscow, Zertsalo publishing house, 2000, p. 152