Marshall McLuhan Spring 2006 Ian Bogost / David Jimison
Marshall McLuhan
Gutenberg Galaxy
Gutenberg Galaxy
Understanding Media (1964)
McLuhan Aphorisms from Understanding Media (1964) The medium is the message: - A new medium shapes and controls the scale and form of human association and action.
Print encapsulates writing
McLuhan’s sound barrier metaphor
“Electric media” are like Cubism: simultaneous viewpoints from multiple angles Pablo Picasso The Guitar Player (1910)
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