Presentation



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Presentation

  • Presentation

  • What’s hospitality & service industry

    • brands
  • Organizational structure

    • Supplier's value chain
    • B2b and B2c
  • Revenue Management definition

    • Airline
    • jobs
  • Social Media

    • Jobs
    • Ota / jobs
  • Conclusion & Questions



Ecole Hotleiere Lausanne (CH)

  • Ecole Hotleiere Lausanne (CH)

  • RMIT University Melbourne (AU)

    • Master in Marketing & Service Marketing
    • http://www.rmit.edu.au


  • Le Fonti Grand Hotel Chianciano Terme & Grand Italia Caffè

  • http://www.lefontigrandhotel.com

  • https://www.facebook.com/lefontigrandhotel/?fref=ts#

    • Best Western Hotel Mondial
    • Grand Hotel Dei Cesari Anzio
  • Previous Jobs

    • Baglione Hotel Londond UK
    • Quirinale Hotel Rome IT
    • Hilton Pyramids Golf Resort Cairo (EG)
    • Best Western Hotel Mondial Rome
    • Melbourne University


An industry made up of companies that primary earn revenue through providing intangible products or services (http://www.businessdictionary.com/definition/service-industry.html)

  • An industry made up of companies that primary earn revenue through providing intangible products or services (http://www.businessdictionary.com/definition/service-industry.html)

    • Retail
    • Transport
    • distribution
    • Housekeeping
    • F&B
  • “The main focus in services is on people and assets rather than materials management which is at the heart of MPC. People are the core and essence of a service business. In the context of many services, they are not even confined to a particular facility but are mobile, offering service across a geography (Voudouris C et all 2008)



“The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests).. (Lashley and Morrison (eds.), 2000:5) (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.8532&rep=rep1&type=pdf)

  • “The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests).. (Lashley and Morrison (eds.), 2000:5) (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.8532&rep=rep1&type=pdf)

    • Social domain
    • Social forces (i.e. drinking & eating)
    • Moral universe








  • The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs (Porter, )Michael E., 1985)

    • Co-creation
    • Competitive advantage
    • The importance of networking
    • b2b & b2c
    • Auxiliary service








Originally developed and practiced by the airlines as yield management

  • Originally developed and practiced by the airlines as yield management

    • Around 1980
    • Yield Vs Revenue management = maximizing inventory vs market forecast and customers behavior
  • Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency (Landman, 2011).

    • In hotels around 1990
    • Marriott
  • https://www.youtube.com/watch?v=DYA_ivyj3kE





Accounting

  • Accounting

  • Reservation manager

    • coordinator
  • Hotel Revenue manager

  • Sales director

  • Social Media Analyst



is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer)

  • is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer)

  • https://www.youtube.com/watch?v=E9GWj2O6HVU

  • Social Media analyst & marketing department

  • Social media coordinator

  • Social Media manager

  • Marketing communication specialist



OTA = Online travel agencies

  • OTA = Online travel agencies

    • Hotel director
  • Hotel analyst

  • Revenue manager

    • booking.com
    • Expedia
    • Hotelbeds






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