Presentation Presentation Organizational structure - Supplier's value chain
- B2b and B2c
Revenue Management definition Social Media Conclusion & Questions
Ecole Hotleiere Lausanne (CH) Ecole Hotleiere Lausanne (CH) RMIT University Melbourne (AU) - Master in Marketing & Service Marketing
- http://www.rmit.edu.au
Le Fonti Grand Hotel Chianciano Terme & Grand Italia Caffè http://www.lefontigrandhotel.com https://www.facebook.com/lefontigrandhotel/?fref=ts# - Best Western Hotel Mondial
- Grand Hotel Dei Cesari Anzio
Previous Jobs - Baglione Hotel Londond UK
- Quirinale Hotel Rome IT
- Hilton Pyramids Golf Resort Cairo (EG)
- Best Western Hotel Mondial Rome
- Melbourne University
An industry made up of companies that primary earn revenue through providing intangible products or services (http://www.businessdictionary.com/definition/service-industry.html) An industry made up of companies that primary earn revenue through providing intangible products or services (http://www.businessdictionary.com/definition/service-industry.html) - Retail
- Transport
- distribution
- Housekeeping
- F&B
“The main focus in services is on people and assets rather than materials management which is at the heart of MPC. People are the core and essence of a service business. In the context of many services, they are not even confined to a particular facility but are mobile, offering service across a geography (Voudouris C et all 2008)
“The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests).. (Lashley and Morrison (eds.), 2000:5) (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.8532&rep=rep1&type=pdf) “The basic function of hospitality is to establish a relationship or to promote exchange of goods and services, both material and symbolic, between those who give hospitality (hosts) and those who receive it (guests).. (Lashley and Morrison (eds.), 2000:5) (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.8532&rep=rep1&type=pdf) - Social domain
- Social forces (i.e. drinking & eating)
- Moral universe
The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs (Porter, )Michael E., 1985) - Co-creation
- Competitive advantage
- The importance of networking
- b2b & b2c
- Auxiliary service
Originally developed and practiced by the airlines as yield management - Around 1980
- Yield Vs Revenue management = maximizing inventory vs market forecast and customers behavior
Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency (Landman, 2011). - In hotels around 1990
- Marriott
https://www.youtube.com/watch?v=DYA_ivyj3kE
Accounting Reservation manager Hotel Revenue manager Sales director
is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer) is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication. (Lisa Buyer) https://www.youtube.com/watch?v=E9GWj2O6HVU Social Media analyst & marketing department Social media coordinator Marketing communication specialist
OTA = Online travel agencies OTA = Online travel agencies Hotel analyst Revenue manager - booking.com
- Expedia
- Hotelbeds
THANK YOU HAVE A GREAT WEEKEND!!!
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