Promoting your Christmas Jumper Day

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Promoting your Christmas Jumper Day

  • Finding the right contact to email is the best place to start – this will usually be the features editor or news editor.

  • Put your press release in the body of your email (not as an attachment) – a template for you to use is below.

  • Include your contact details and a good photo (with caption information) of your jumpers and event preparations. A strong image will make your story stand out.

  • Tailor the template press release to make it specific to your day. Add a quote about who you are, what you’re planning and what inspired you. A silly or attention-grabbing headline with local detail can help.

  • Follow up with a call to the person you sent it to. Ask if they received the release and if there’s anything else they’d like to know.


Complete the sections in blue below with details of your event.
[Who you are, e.g. colleagues/friends/club] at [where you are, e.g. company/town]

set to take their silliness very seriously for Christmas Jumper Day!

On [date, e.g. Friday 16 December] [colleagues/friends/club] at [location/company] will be putting on their warmest, wackiest and most wonderful festive woollies to raise money for Save the Children’s Christmas Jumper Day.

Silliness is set to sweep the nation as millions of people in schools, offices and homes up and down the country donate £2 to sport a festive sweater for the day. From technicolour festive knits festooned with reindeer antlers to balancing baubles, the best bit is that all this silliness has a serious purpose.
All money raised through this wacky woolly-wearing could help give a child living in a refugee camp clothes to keep them warm through winter, help buy nutritious food for their entire family, or set up a safe space to give children the chance to be children again. It’s a very silly way to solve some very serious problems!
[Name, and job title if relevant] said: “[Add a quote from a member of your team about what inspired you to take part, the jumper you’ve chosen to wear, what you’ve got planned on the day, or whatever is most unique about your event.]
Save the Children’s Christmas Jumper Day is fun, easy to organise and everyone can be part of it. To find out more and sign up, visit




Notes to editors:

  • For more information and pictures after the event, please contact [your name, job title if relevant, number and email]

  • Christmas Jumper Day is a national fundraising event in aid of Save the Children. This year, hundreds of thousands of people up and down the country are expected to take part. Find out more at:

  • Save the Children works in more than 120 countries to save children's lives, fight for their rights and help them fulfil their potential. Find out more at:

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