Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services
and Transformation,
Chief Executive’s Office.
For more information please contact Richard Brett
–
richard.brett@derby.gov.uk
–
01332 643478
25
The Westfield Shopping Centre (extension) has the largest trading area, accounting for
33.4% of town centre floor space, dominating all other areas. The “Old Eagle Centre” area,
containing St Peters Mall, the original Eagle Centre and the Eagle Centre Market
accommodates 11.9% of floor space. This means that the joined-up covered mall area of
these two adjacent areas represent 45.3% of Derby’s total retail and service floor space.
The Green Lane area has 10.6% of floor space, however over half of this is now vacant,
with the closure of the old Debenhams store. Vacant floor space in the city is high (11.2%),
with the highest levels in Green Lane (57.6% - Old Debenhams), Sadler Gate (12.4%), St
Peters Street (11.1% relating to vacancies in the Audley Centre) and “Old Eagle Centre”
(12.3%).
The Westfield Extension, East Street and St Peters Street are all dominated by multiple
chain retailers. The Spot, Old Eagle Centre and Cornmarket have a balance between
multiples and independents, whilst Sadler Gate and Green Lane areas contain
predominantly independent stores
The Westfield Extension is anchored by M&S and Debenhams and mass retailers such as
WH Smith, Next, Zara, Top Shop and Hennes. There is also a representation of premium
retailers, including Pumpkin Patch, Beaverbrooks, Lacoste, Vero Moda, G-Star, Allsaints,
Jones Bootmaker and Hawes & Curtis.
Sadler Gates’
independent stores are predominantly premium retailers.
Following the Westfield extension in October 2007, Derby city centre has seen its market
potential size grow by 65%, propelling it through the UK retail centre ranking from 63rd to
38th. The Westfield Extension has added more than 50% more retail space to Derby City
Centre, providing much needed units to satisfy retailer requirements of those seeking larger
floorplates; however, the scale and location of the extension has meant that the impact has
been to shift the centre of gravity of retailing in the city.
The Westfield Extension and relocation of Debenhams has irrevocably changed the centre
of gravity for retailing in Derby. The induced changes to footfall levels due to the extension
has had the greatest impact on trading conditions in the Cathedral Quarter area, however
the introduction of Primark and Tesco Metro may have increased footfall in this area.
The majority of the Normanton Road linear centre is also within the boundaries of
Arboretum. The centre is anchored by the Southgate Retail Park to the north of the centre
and Pak Foods supermarket to the south. The centre has a wide variety of convenience and
comparison uses, including bakeries, butchers, off licences, newsagents, pharmacies, book
shops, a toy shop, electronics shops, jewellers, clothes shops and fabric shops. Southgate
Retail Park offers a Lidl supermarket.
The centre's environmental quality is adversely affected by virtue of the linear nature along a
main busy road. A number of unsightly buildings are apparent on the periphery of the centre
and many of the shop fronts need upgrading. There are significant levels of vehicular traffic
along both Normanton Road and Pear Tree Road and the amount of car parking facilities
contributes to a car dominated feel.
Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services
and Transformation,
Chief Executive’s Office.
For more information please contact Richard Brett
–
richard.brett@derby.gov.uk
–
01332 643478
26
A Better Built and Natural Environment
This will be measured via the Derby Plan Survey. Confidence levels however will not be very
high for ward level information but figures will provide an indication of the feeling in
Arboretum. The results for this should be available shortly and will be included in the next
update of the profiles.
CSP Survey 2008 found that the percentage residents very or fairly satisfied with their
neighbourhood in Arboretum was considerably lower than Derby.
Table 7: Percentage residents very or fairly satisfied with their neighbourhood.
19
Arboretum
City
Difference to city
Percentage residents very or fairly
satisfied with their neighbourhood.
65.08
80.58
-19.24%
Environmental Crimes
20
Calls to Derby Direct concerning abandoned vehicles, dog fouling, litter and needles in
Arboretum are the highest of all wards.
Table 8: Calls to Derby Direct concerning Abandoned Vehicles, Dog Fouling, Fly Tipping,
Graffiti, Litter and
Needles
–
1 April 2010 to 23 February 2011
Number of Incidents
in Arboretum
Number of
Incidents in Derby
Ward
Ranking
21
Abandoned Vehicles
25
184
1
Dog Fouling
51
238
1
Fly Tipping
111
555
2
Graffiti
45
255
2
Litter
61
284
1
Needles
58
113
1
Indices of Multiple Deprivation 2010 - The Living Environment
Four indicators are used to calculate this domain of the overall Indices of Multiple
Deprivation 2010. They are:
Housing in Poor Condition
Houses without Central Heating
Air Quality
Road Traffic Accidents.
Derby is ranked the 46
th
most deprived local authority out of 326 in the Living Environment
domain. Arboretum is amongst the 20% most deprived wards in the country and is ranked
the most deprived of all Derby wards.
All LSOA’s in Arboretum are in the most deprived 20% nationally.
19
Derby Community Safety Partnership Survey 2008
20
Future neighbourhood profiles will use the new
Lagan Customer Relationship Management (CRM) system which records
these transactions and will be able to take advantage of more current data
21
A ward ranked 1 will have the highest number of calls relating to this issue