One of the four titles below is the real title of the article. Which do you think it is? Try
to explain why.
A) A weed that busts bacteria
B) Traditional medicines make a comeback
C) The problem of resistant bacteria
D) New plant-based medicines are on the way
Exercise 50
IELTS Reading: paraphrasing practice
What is an 'elevator pitch'?
An “elevator pitch” is an overview of a product, service, person, group, organisation or
project, and is often part of a fund-raising, marketing, brand or public relations program.
The name "elevator pitch" reflects the idea that it should be possible to deliver a short but
effective presentation in the time span of an elevator ride from the ground floor to the
directors’ boardroom on the top floor of a building.
An elevator pitch is often used by an entrepreneur pitching an idea to an investor to receive
funding. Venture capitalists often ask entrepreneurs to give an elevator pitch in order to
quickly weed out bad ideas and weak teams. Other uses include job interviewing, dating
and professional services. Proposals for books, screenplays, blogs and other forms of
publishing are often delivered via an elevator pitch, which may be presented in oral, written
or video formats.
Which words or phrases in the passage are similar to those below?
1. a summary
2. succinct
3. gain financial backing
4. eliminate
5. spoken
Exercise 51
IELTS Reading: multiple choice
Read the following summary of a book called Deep Work.
“Deep work” is the ability to focus without distraction on a cognitively demanding task. It's a
skill that allows you to quickly master complicated information and produce better results in
less time. Deep work will make you better at what you do and provide the sense of true
fulfilment that comes from craftsmanship. In short, deep work is like a super power in our
increasingly competitive twenty-first century economy. And yet, most people have lost the
ability to go deep, spending their days instead in a frantic blur of e-mail and social media,
not even realising there's a better way.
Simon
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