your social media tools?
Yes
No
Identifying brand advocates is an important part of viral marketing strategy that may enhance the
diffusion of a marketing message and influence on credibility of the information and finally adoption by the
customers. This question would help to observe the tendency among the PACs in identifying the potential
brand advocates. This question also serves as a determinant whether the respondents are qualified to answer
the next two questions. Those respondents who denied identifying brand advocates in their social media
strategy there was an automatic transition to question 18.
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