40
About 10-25%
About 25-50%
More than half
Question 19: What percentage of the revenue do you generate from social media marketing?
Less than 10%
About 10- 20%
About 20-30%
About 30-50%
About 59-75%
More than 75%
These questions were administrated to document the budget distribution on social media activities and
identify the return on investment from the viral marketing. This data allows making conclusions the
correlation between the amounts of expenditures on and generating revenue from the marketing activities in
social media.
Objective 4: Identifying the strategic vision of social media tools usage by viral marketing free
venues.
Questions 21, 22, 23 and 24 are addressed to those venues that do not use social media tools. Even if
some PACs do not use any social media tools they may plan to start using them in the future observing
current shift in marketing. These questions are used to determine the willingness to adopt social media tools
for promoting the services. It is important to know the exact tools the PACs are planning to use and what
objectives they are trying to achieve. The respondents are asked to prioritize their objectives according to the
importance on the scale from 1 (not important) at all to 5 (very important). The last question of the survey
aims identifying the main reason to reject using social media tools. It is important to know what barriers exist
to adopt new marketing tools specifically for PACs.
Question 20: If you don’t use social media tools, do you plan to start using them?
Yes
No
