I am very grateful to Professor Rick Lagiewski for encouragement and support I received during his
supervision. What is most important to me is that he believed in me and motivated me throughout the
I would like to give a special reference to my academic advisor Doctor James Jacobs who provided me
with valuable suggestions to improve my study and prepare it to be published.
I would like to say many thanks to those 23 marketing professionals in Performing Arts Centers who
participated in my online survey and provided me with invaluable data for my research. I received many
comments and feedback and at times thoughtful response questions. This part of my project was the
most interesting and significant. I appreciate their interest and participation.
Lastly, I offer my regards to all those people who supported me in every respect from the beginning till
the completion of my project.