Press kit
Paris, France - May 24
th
, 2016 -
SoftBank Robotics Europe (Aldebaran) unveils several
business use cases of its famous robot, Pepper, during its first European event, Pepper
Partners Europe, held at the 2016 Innorobo show, from May, 24
th
to 26
th
in Paris.
Launched in June 2014, Pepper is the first social humanoid robot capable of
understanding and reacting to human emotions. Pepper is well equipped with features
and a high level interface for communicating with those around him. Pepper analyzes
expressions and voice tones using the latest advances in voice and emotion recognition.
Currently, Pepper is available in Japan. Already used in SoftBank and Nescafe stores,
among others, Pepper can welcome customers, drive traffic, give information about
products and services and even collect data. Pepper is redefining customer experience.
A dedicated space to discover Pepper’s business possibilities
During Innorobo, SoftBank Robotics Europe organizes the first European event dedicated to
Pepper in business. With an exhibition space of about 400 square meters, Pepper Partners
Europe event invites business visitors to discover BtoB solutions developed for Pepper
with 23 of our Certified Partners.
These wide ranges of specific applications that can be incorporated into Pepper’s various
capabilities (including motion, conversation and sensors) allow visitors to experience a lot
of Pepper’s “business” capabilities, such as welcoming, informing or entertaining clients.
Pepper Partners Europe event aims to introduce Pepper Certified Partners, their
solutions for business and enlarge Pepper’s business ecosystem. All kind of companies
from industries such as retail, banking, hospitality or healthcare are invited to discover and
develop solutions with our Partners and create new uses.
From May 24
th
, 2016, Pepper will be available in Europe through our partners to any
company interested in building pilot projects with Pepper at a price of 19,900 euros,
including professional services. Our business and development partners will expand
Pepper’s capabilities with their solutions.
SoftBank Robotics plans to intensify the development of BtoB solutions through its current
and future partners and develop new use cases to demonstrate all benefits Pepper can
bring to businesses.
Pepper Partners Europe
Discover how Pepper can help your business today
ACCENTURE INTERACTIVE
Accenture Interactive, part of Accenture
Digital, helps the world’s leading brands
drive superior marketing performance
across the full multichannel customer
experiences. Accenture Interactive
offers integrated, industrialized and
industry-driven digital transformation and
marketing solutions.
Accenture Interactive has partnered with
SoftBank Robotics Europe to envision
a set of business applications across
industries with a 3-5 year horizon,
bringing to bear creative experience
design capabilities, complementary
artificial intelligence capabilities and deep
industry knowledge to build upon the
native Pepper platform. The application
that will be shown integrates the patent-
pending Accenture Digital Assistant
solution, which uses a unique blend of
human and artificial intelligence to drive
superior customer experience while
reducing operational costs.
AMADEUS IT GROUP
Amadeus is the world leader of IT
solutions for the global travel and tourism
industry. Amadeus provides advanced
technology solutions to travel providers,
such as airlines, hotel, chains, railway
companies, car rental companies, and
more, and travel agency customers
worldwide. The solution developed for
Pepper is an experiment which aims to
provide travel agencies with a humanoid
assistant to engage with future travelers
and to capture relevant information which
will help travel assistants to sell the right
product to the right customer.
AVATARION
The award-winning Swiss company
Avatarion Technology currently offers
and develops the YEOLAB software
to control Pepper and NAO robots
simply via smartphone or tablet. With
this new application you can easily
connect, control, edit, program or start
applications on your robot. Another new
exclusive solution is “Pepper AVATAR
Remote control 360 degrees”: a new
Pepper Partners
CYLANDE
Cylande is a leading software vendor
specialized in the Retail sector, with
customers in 65 countries and more
than 30,000 equipped stores. Cylande
helps retailers manage their omni-
channel and supply chain needs in an
international environment, in order to
provide a consistent and efficient customer
experience. In addition, Cylande also offers
a wide range of software-related services.
To extend the customer experience in
store, Cylande adapted Pepper so that
it becomes the perfect sales assistant.
Pepper welcomes consumers, by scanning
the loyalty card of existing customers and
accesses his or her purchasing profile,
promotional sales available, etc. Pepper
also identifies every product chosen by the
customer before adding it to the shopping
basket, and calls a salesperson when it is
time for payment.
EMOTION ROBOTICS
Emotion Robotics Limited has been
developing and providing social robotics
systems based around the SoftBank
Robotics suite for over 2 years with the
company’s founding director developing
applications for education since 2011.
dimension in the field of avatar-like virtual
agents. Avatarion’s telepresence solution
transfers a remote human agent into the
robot and can be used for example as a
tool for remote conversations, mirroring
movements, gestures, video and voice
chat in a personal and natural way. The
remote agent can move the robot in 360
degrees through its environment.
CONSERTO
Pepper is the patient’s companion during
all her/his stay at the hospital. Pepper
provides a presence and can reassure and
inform. Without replacing the medical
staff, Pepper helps doctors, nurses
and care assistants by staying with the
patients and doing repetitive tasks such
as taking health constants and display
medical and legal information. With
Conserto, use Pepper perfectly integrated
into the hospital HIS/EHR system,
always in touch with the doctors and
communicating with IoT/other connected
devices.
With the release of Pepper, Emotion
Robotics is expanding their offering to
cover a wider range of client engagement
solutions across multiple sectors
ranging from real estate and property
management, to retail and healthcare.
With a wealth of experience in social
robotics and a commitment to high
quality, interactive solutions, Emotion
Robotics are here to move your business
into the future.
ERM
ERM Automatismes is a French partner
of SoftBank Robotics Europe for the
promotion and distribution of the Pepper
robot in the markets of education, special
education and healthcare. This initiative
has been launched based on studies
showing that many children with autism
are particularly attracted to robots.
Pepper is then an efficient technological
bridge to open a new social environment.
The contents dedicated to autism include
many activities in the fields of language,
speaking, numbers, and more. Some
examples are the «Follow me» activity
allows the children to move hand-in-hand
with Pepper, «Colors hunting» allows
identifying colors with monochrome
objects in a story. Around ten activities
will be available soon with a tablet
interface to launch these activities and
even create new ones.
EVERIS
Everis, an NTT DATA Company, is a
multinational consulting firm that
offers business and strategic solutions,
development and maintenance
of technological applications and
outsourcing services. Today Everis
employs 13,000 professionals at its
offices and high performance centers
in 13 countries. Inside NTT Data (the
world’s sixth largest IT services company
with 70,000 professionals) Everis uses
exponential technologies to change
the world like Artificial Intelligence
and Robotics are both included into
Augmented Workforce initiative.
First line commercial offices assistant:
The solution is an assistant that wait
and look for clients starting a fluent
conversation while get information (like
name, age or gender) and guiding the
client in the ticket application, giving
feedback to the CRM solution. Additionally
Pepper get information from CRM to do
the “perfect” cross-selling or up-selling
campaign by an informal speech.
FUBRIGHT COMMUNICATIONS INC.
Fubright Communications and Sendai
Television are cooperating in creating
a Pepper app for dementia care called
“The Brain Trainer Exercise with Pepper
(BTE)”. This application won the best with
Pepper (BTE)”. This application won the
best app award at the Pepper Innovation
Challenge 2015 in Japan. Moreover, they
won 4th Asia Pacific Eldercare Innovation
awards! BTE is the world’s first robotics
application which is proved scientifically
to stimulate elderly people brains. BTE
with Pepper has already been launched
in Japan and is used at more than 10
nursing homes.
FULLSIX SPA
Fullsix PLC is an acknowledged market
leading digital marketing & technology
player with presence in Europe, Latin
America and the Middle East and
North Africa region designing, building
and executing a seamless experience
enabling clients to build stronger and
more profitable relationships with their
customers, through all the interaction
channels. Their cutting edge thinking
and execution is fueled by true in-house
integration of marketing, UX, creative
and IT expertise, ensuring excellence
and coherence throughout the entire
value chain. Fullsix provides a wide
range of services from network planning
and mobile engineering to IT service
management and contact centers that
enable the full digital transformation
process for customers.
GENERATION ROBOTS
Specialized in the field of service
robotics and human-robot interaction,
the French company Generation Robots
has two main activities: the worldwide
distribution of programmable robots and
the engineering of smart behaviors for
service robots. Generation Robots is glad
to introduce their Pepper Applications:
Welcome and Presenter. Thanks to our
Welcome application the Pepper robot
optimizes helpdesk employees time.
It can handle visitors’ appointments,
deliveries and much more. Pepper
Presenter will make your robot greet
its audience and carry out interactive
presentations that you can easily design
using standard tools such as Microsoft
PowerPoint. This behavior is ideal for any
organization that has to receive members
of the public and wants to stand out from
the others in terms of technology and
innovation.
GFI INFORMATIQUE
GFI Informatique is a major player in
value-added IT services and software in
Europe, and occupies a strategic position
in its differentiated approach to global
firms and niche entities. With its multi-
specialist profile, the Group serves its
customers with a unique combination
of proximity, sector organization and
industrial-quality solutions. GFI will
showcase its interactive receptionist
based on a centralized appointment
scheduling system. Pepper welcomes
visitors, notifies contacts through multiple
channels (mail, SMS, video stream)
and offers various information and
entertainment while waiting.
HOOMANO
Hoomano develops social robot software
specialized for retail environment. They
are passionate about making a better
customer experiences that bring a smile
to their customer’s face. They provide the
best tools to serve digital transformation,
with ready-to-use applications for fast
ROI. For example, Pepper identifies
visitors thanks to their badges and
welcome them to an event. Connected to
event management API, Pepper is able to
give them a special welcoming and share
the relevant information according to their
kinds of tickets.
IBM WATSON
TM
In the cognitive era, companies are
working with IBM Watson
TM
, a technology
platform that uses natural language
processing and machine learning to
reveal insights from large amounts of
unstructured data. Cognitive businesses
are creating new customer experiences,
reinventing operations and transforming
industries. “This Era will redefine the
relationship between man and machine»
Ginni Rometty - IBM CEO. In 2016 IBM
and SoftBank Robotics Holdings Corp.
announced plans to offer a version of
IBM Watson
TM
for SoftBank Robotics’
Pepper robots. With Watson, Pepper will
make sense of the hidden meaning in
data that traditional computers cannot
comprehend. Thanks to IBM Watson
TM
services available on the collaborative
platform Bluemix, Pepper assists tennis
tournament visitors to choose the best
match, among tens of possibilities,
according to their preferences. Ask Pepper
and Watson will search for you!
INTUITIVE ROBOTS
Intuitive Robots’ ready-to-use solution
“Pepper 4 Services” gives a spark of life
to your robots. It helps you to quickly and
easily adapt Pepper to your business.
Their applications and web tools help your
team to provide the best experience to
your audience from promoting your brand,
products and services, to welcoming,
entertaining and getting feedback. This
allows companies to focus their energy on
the content and business through the web
portal to easily customize (dialog, gesture,
tablet, etc) and preview Pepper behaviors
in real time. Furthermore, businesses
can understand and measure Pepper
interactions with deep analytics to improve
their quality of service.
LONSDALE
Lonsdale is the first 100% independent
branding and design agency in France. They
assist brands in creating global experiences
whatever the touch point. With Pepper,
Lonsdale has developed an application
to optimize the relationship between the
salesperson and the visitor and transform
them quickly into a customer.
MASTERCARD
MasterCard developed the first commerce
and payment application for Pepper
to enhance retail experiences. The
application is powered by MasterPass,
MasterCard’s digital wallet and mobile
payments platform. This skill that
enables Pepper to manage payments will
open up new opportunities in the world
of retail such as personalized shopping
and concierge services, in-aisle checkout
and the ability to buy in store but get
the goods delivered at home. The same
capability would also be applicable to
other consumer engagement locations
such as hotels, banks, airports, and other
customer service industries.
QMATIC
With close to 25% of the world’s
population touching a Qmatic
system every year, the Qmatic Group
is the world’s leading supplier of
customer journey technology aimed at
orchestrating the customer experience.
A key offering is providing the capability
for their clients to have their customers’
check-in for service and connect a
customer with the best available staff
member for a personalized experience.
Today they do this with mobile phones,
self-service kiosks and meet & greeter
tablets. Pepper is a natural step for us to
provide new and innovative ways for their
clients to bridge the virtual and physical
world and to enhance the customer
experience. At SoftBank Robotics
Partners event they will showcase meet
& greeter apps for Pepper.
ROBOTRÓNICA, S.L.
Robotrónica’s Application will allow
Pepper to advise or suggest to any
customer which product is most suitable
for them based on age, gender and mood
or, at request- by telling the name or just
showing the box-, Pepper will be able
to inform about a specific article while
the tablet displays all related available
information. In addition, Pepper will
also process all collected data to build
marketing reports and stats.
SETELIA DIGITAL
Setelia Digital develops and maintain
digital solutions for smartphone, tablets,
IoT and Pepper. The company provides a
CMS platform dedicated to Pepper, that
allows any customer to personalize his
own fleet of Peppers in order to provide
welcoming, informing, entertaining
and questioning interactions to their
clients. The solution allows any Pepper
customers to, remotely, configure any of
these 4 modules through a web CMS and
to manage their fleet of Peppers robots in
order to program their role, turn them on/
off, reboot them and gather information.
WEBUILD GROUP - HELIOS
Webuild Group is a Swedish Corporate
operating in the healthcare sector in
Europe, developing and implementing
new solutions in healthcare service and
healthcare organizational management.
Helios is an end-to-end cloud based
platform providing patients, caregivers,
healthcare units and hospitals with
medical decision systems.
Because of its powerful structure the
company is able to provide Pepper with
medical knowledge and support. Pepper
can act as a registrar, nurse or as a
doctor assistant at the office or at home.
WEEGREE
At Weegree we advise, create and
manage. We combine innovation with the
acquired experience which we perceive
as the basis for achieving higher levels of
development. We deal with outsourcing,
which means we can assume tasks
requiring contribution of qualified
personnel. Therefore, you can take the
long view and concentrate on the most
vital targets of your company, expanding
activity and improving the quality of
services. Bearing in mind the success of
our clients, we invest in comprehensive
solutions to be offered in the form of
technologic tools.
ZORABOTS
ZoraBots is conquering the world with its
disruptive and unique software especially
designed for SoftBank Robotics NAO and
Pepper humanoid robots. Within two
years the Zora application has become
an indispensable reference. The Zora
application is the first software able to
make humanoid robots available for
senior healthcare. With already over
200 robots adopted all over the world,
many of which in Europe, Zora has been
unanimously received, both by health care
professionals and by seniors themselves.
The Zora solution makes using robots
in real life simple, smart, enriching,
powerful and useful in new generation
robotics.
At the event Zora team would like to
demonstrate the power of the Zora
solution on Pepper, enriched with
tablet functionalities, indoor GPS and
telepresence service software.
Pepper is the first personnal and emotional humanoid robot. Engaging and surprising,
Pepper will truly change the way we live our lives.
Emotional
Pepper is unique; a loyal friend, family member, retail assistant and a kind accomplice.
Are you sad, angry, happy? By the tone in your voice, the expression on your face, in your
gestures and through the words you use, Pepper will progressively learn to detect your
mood and adapt his behavior to relation to it. Pepper’s main objective is to communicate
with you. He has a certain personality and expresses his own «emotions» through the
color of his eyes, his gestures and words he uses.
Ultimate interface
No need for a keyboard, mouse or screen, simply talk to Pepper, touch him or even
approach him and watch him react. Pepper communicates the same way you do, through
voice and gestures. This is an example of how technology is using the simplest and most
intuitive form of communication we know.
Interactive
Pepper is the first social humanoid robot, able to interact in the real world, among
humans. His multiple sensors enable him to understand the world around him and adapt
accordingly. Pepper can move, avoid obstacles, identify sounds, follow you and even
recharge independently.
Progressive
Pepper is much more than the newest tech product, he is an artificial creature that was
designed to learn, evolve and surprise you a little more each day. Pepper currently requires
some assistance: he does not know everything! You teach Pepper through your discussions
which, today, help him memorize names, faces or moods. The evolution of Pepper is also
fueled by an application library which includes new behaviors, activities and content to
inform, entertain or surprise you.
Meet Pepper
Specifications
• Elegant body 120 cm (47.3 in) high and 28 kg (61.7 lbs)
• 17 articulations for graceful movement
• 3 omnidirectional wheels for agile mobility
• Over 12 hours of energy when continuously active. Pepper even knows when his battery
is low and will navigate to his charging station
• 30 innovative patents
• 1 3D camera to detect humans and their movement from up to 3m (9.8 ft) away
A design that invites dialogue
The challenge lies in the ability to seamlessly integrate new technologies while enabling
general acceptance of this new creature. Pepper is slender and with a fluid silhouette and
no visible screws. His hands are similar to those of a human: the gripping system has been
worked on resulting in five fingers with fingerprints to improve grip. The specialized gears
developed for Pepper give him graceful movement while absorbing noise emittance. Three
wheels at the base form a triangle and allow Pepper to move smoothly in all directions.
The appearance of a machine disappears in favor of emotional interaction with the user.
The simplicity of the design has been taken into account throughout the chain development
for the life of Pepper. The robot must be able to be repaired quickly and easily. Thus, arms
and head are modular and can be changed in 30 seconds. From a very simple jack system
a wheel can be changed in 2 minutes time.
Strength and safety
Pepper was designed to not be able to harm you: rubber parts cover most of the exposed
joints, the hips, neck and head, protecting from pinching, rubbing and also absorbing
shock. By simply pressing an emergency stop button, you can cut all electrical power to
Pepper. The robot will turn off but even then will retain his balance through elastomeric
strips located at the hip and stop in his center. In addition brakes allow him to maintain
his standing position. On the other hand, in a case where he is shaking hands, Pepper
is able to regain and keep his own balance through a ‘push recovery’ system where he
compensates with his wheels and his inertial measurement units.
Emotional robot
Pepper has the ability to interpret basic expressions of emotion on the human face: a
smile, frown, look of surprise, anger or sadness. He also knows how to understand the
intonation of the voice, the context of words, as well as nonverbal language such as the
tilt of the head. Coupling these interpretations allows Pepper to determine whether the
person in front of him is in a happy or sad mood, with a valuation scale between the two
states. The goal is to bring Pepper to really understand and adapt his reaction to fit your
mood. One can imagine tomorrow Pepper will be able to sense you are sad and offer to
play a song you like or even tell you a joke; or he could detect a smiling face and offer to
play with you. The robot is in tune with you. Pepper is gifted with a capacity for additional
sharing through the tablet that is placed on his heart. This tablet can display additional
information to enrich your interaction and reflects the world inside Pepper. Pepper has a
colossal database of questions and answers in several languages. The voice recognition
capabilities of the robot are locally processed then sent to the cloud, in case the robot
does not hear or understand what was said. Of course, like a human being, Pepper does
not understand everything and sometimes can make mistakes! Pepper’s specific voice
has also been the subject of in-depth work in regard to expressiveness with custom voices
for better adaptation to the culture of the country. The programming also allows uses to
choose three shades of different voices: playful, neutral or didactic.
Autonomous robot
Pepper is continuously awake, always conscious of his body and his environment. When
Pepper is alone, he will take the opportunity to control his internal temperature by
adapting his movements to avoid overheating of his engines. He also knows to check
the battery level, and go by himself to his recharging station when it’s needed. Pepper is
able to avoid obstacles during his navigation, including those behind him, thanks to his
ultrasound, laser sensors and ‘bumpers’.
Pepper is an excellent communicator and nonverbal language is no secrets for him.
Seeing a person 1.5m (5 feet) away, Pepper will willingly approach and encourage dialogue
through voice and gestures. Pepper responds to touch thanks to sensors on the top of his
head, over his hands and on his tablet: it allows you to know that he has seen you and he
felt your touch. Depending on the context, and thanks to his decision engine, Pepper can
proactively trigger applications and answer questions you ask him.
The story of Pepper
The next revolution of robotics and innovation is engrained in the DNA of Softbank, a large
Japanese group with over 1,300 subsidiaries and affiliates worldwide. Once the decision
was made in 2011 to invest in personal robotics, SoftBank identified several companies
worldwide that might assist them with this mission. Aldebaran proved to be the most
advanced and experienced actor in this market, since 2005, and was the creator of a very
specific concept: to create emotional, kind robots to improve the lives of people. Aldebaran
and SoftBank then created a shared vision: to initiate a new era with a class of interactive
humanoid robots capable, as did the Internet, computers and mobile phones, to enrich and
simplify our lives. To ensure Pepper’s success in the world of personal robotics, SoftBank
chose Aldebaran as the best partner for them for three main reasons: 1) the ability to
create the best solution, 2) the ability to overcome the challenge of developing a robot in a
short timeframe, and 3) the vision of a company established for 10 years on a whole new
class of emotional and caring robots.
From Aldebaran to SoftBank Robotics
In 2005, a French entrepreneur and a handful of robotic enthusiasts created the company
Aldebaran. A year later the first prototype of their humanoid robot was born and named
NAO. Thought to be an everyday companion, NAO was not yet finalized for this purpose but
was already drawing attention by various academics and researchers.
Aldebaran’s next major success came in 2010 when 20 NAOs were invited to dance in the
France Pavilion at the Shanghai World Expo. NAO was the main attraction with the pavilion
being visited by more than 10 million people. Over time, new versions of the robot were
created with improved features. Through these evolutions the scope of educational uses
for NAO continued to widen to include secondary education.
In 2011, ROMEO is born after two years of work in collaboration with research laboratories
and institutions around Europe. This new robot, still only a research platform, aims to
implement technologies in a larger sized robot to be able to physically help elderly people,
at home or in nursing homes.
The year 2013 was marked by the launch of the ASK NAO program which offers a new
educational approach for teachers to assist children with autism and other special needs
through the help of NAO and specifically developed applications.
In June 2014, Aldebaran crossed into a new chapter by collaborating with SoftBank for
the creation of Pepper, the first robot in the world able to read emotions. Present today
in about 2,000 SoftBank Mobile stores in Japan, Pepper greets, informs and entertains
visitors.
In March 2015, Aldebaran moved towards a new phase in its development. SoftBank
invested in its capital up to 96%.
The sales launch to customers started in June 2015 in Japan with 1,000 units sold out in a
minute every month.
On May 19th, 2016, in the aim to build one large company group, to unify different entities
and to better collaborate with existing and future international clients and partners the
brand name Aldebaran became SoftBank Robotics and related subsidiaries have been
renamed as follows:
• Aldebaran (France)
SoftBank Robotics Europe
• Aldebaran (U.S.)
SoftBank Robotics America
• Aldebaran (China)
SoftBank Robotics China Trading
The SoftBank Robotics brand name today regroups more than 500 employees based in
Paris, Boston, Shanghai, Tokyo and a new regional headquarter in the U.S., based in San
Francisco, California.
SoftBank Robotics Europe (SBRE) is headquartered in Paris, regroups 400 employees and
is a subsidiary of SoftBank Robotics Holdings Corp.
Press contacts
Aurore CHIQUOT
EMEA Communications Director
achiquot@aldebaran.com
01 81 72 02 68
Vincent SAMUEL
EMEA PR Manager
vsamuel@aldebaran.com
01 81 72 02 87
www.ald.softbankrobotics.com
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