13
THE QUESTIONNAIRE. MAKE AN ANNOUNT AND
ASK QUESTIONS. FOCUS GROUP.
185
8.1.
Survey methods and their selection
185
8.2.
Preparation of the questionnaire and conducting surveys in the
questionnaire
192
8.3.
Focus groups , planning and implementation
195
8.4.
Panel method
198
Questions for control and feedback .........................................
202
Chapter 9.
TRACKING METHODS IN MARKET RESEARCH
203
9.1.
Tracking methods and their importance in marketing research
203
9.2.
Types of observation methods
207
9.3.
The tracking process in marketing research
209
9.4.
Stages of the observation method
212
Questions for control and feedback ..........................................
214
Chapter 10.
MARKET SEGMENTATION AND INVESTIGATION
OF CONSUMER BEHAVIOR
216
10.1.
The concept of segmentation and its principles
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