Terra sebv s acta mvsei sabesiensi s

Sources of Funding for Cultural Institutions in Russia at the Turn of the 21

st

 Century 

 

157

promotions at this stage, the critical characteristics of any kind of 

advertising remain clarity, accuracy and completeness of the information 

transmitted. 

The final phase is giving informative presentations and running the 

planned advertising campaign. At this stage it is necessary to continue to use 

of all types of advertising and implement the PR plan through conferences, 

exhibitions, performances, using all possible presentation methods and 

techniques.

24

 

In modern society, cultural institutions should consider marketing as a 

necessary mechanism for their development; and in the hope that someday 

the cultural sphere will be one of the main priorities of state policy, they 

should seek new means of extra-budgetary funding and make efforts to 

ensure their own survival and prosperity. 

 

Conclusions 

1. Currently, the Russian sources of funding for cultural organisations 

are divided into budget (state) and non-budget (non-state). 

2. The ratio of state to private funding in cultural organisations’ 

budget is variable, depending upon the priorities of state cultural policy, the 

institution’s history of private philanthropy and sponsorship, tax laws and 

the economic efficiency of the organisation. For the most effective running 

of an institution, all of these components should be equal. 

3. The development of private sponsorship and charitable donation 

income streams is in a formative stage in Russia. As things stand today, 

there is not enough information on those who are ready to sponsor or give 

charitable support to culture organisations, while patrons often have a poor 

idea of who needs their help. Both sides require up-to-date, systematised 

information about each other so that they can identify potential partners 

and establish the necessary contacts. 

Prospects for further research into the financial sources available to 

cultural institutions could include expanding the territorial parameters of the 

present study, and including the experience of cultural organisations that are 

already active in terms of applying fundraising techniques.  

 

 

 

 

 

 

 

 

                                                 

24

 Ibid. 

www.cclbsebes.ro/muzeul-municipal-ioan-raica.html   /   www.cimec.ro

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I. V. Chernyaeva 

 

158

 

Sources of Funding for Cultural Institutions 

in Russia at the Turn of 21

st

 Century 

 

(Abstract) 

 

This article discusses the urgent problem of financing of cultural institutions in Russia. The 

last decades of the 20

th

 century and early years of the 21

st

 century turned out to be a period 

of profound economic problems in the sphere of culture and art. A reduction in state 

funding has affected cultural institutions regardless of their departmental and territorial 

jurisdiction. New lifestyles have brought forgotten traditional approaches - such as 

patronage charity, philanthropy - to the cultural sphere, as well as introducing new 

concepts like subsidies, sponsorship, management, marketing, fundraising and public 

relations. The research objective of this study is to explore sources of financing for cultural 

institutions in Russia at the turn of the 21

st

 century. Practices in certain cultural institutions 

in Altai territory are offered as an example of how successful the application of modern 

fundraising techniques can be.  

The article concludes that:  

1. Currently, Russian sources of funding for cultural organisations are divided into 

budget (state) and non-budget (non-state). 

2. The ratio of state to private funding in cultural organisations’ budget is variable, 

depending upon the priorities of state cultural policy, the institution’s history of private 

philanthropy and sponsorship, tax laws, and the economic efficiency of the organisation. 

For the most effective running of an institution, all of these components should be equal. 

3. The development of private sponsorship and charitable donation income streams 

is in a formative stage in Russia. As things stand today, there is not enough information on 

those who are ready to sponsor or give charitable support to culture organisations, while 

patrons often have a poor idea of who needs their help. Both sides require up-to-date, 

systematised information about each other so that they can identify potential partners and 

establish the necessary contacts. 

 

 

Bibliographical Abbreviations 

 

 

Babkov 2002 

- Vladimir Babkov, Tekhnologiya raboty so sponsorami, in Art-

menedzher, 1-2, 2003, p. 13-14. 

Babkov 2010 

- Vladimir Babkov, Galereynyy biznes. Rossiyskiy i zarubezhnyy 

opyt, Moscow, 2010. 

Barezhev 2005 

-  Vladimir  Barezhev,  Fandrayzing: privlecheniye sredstv na 

nekommercheskuyu deyatel’nost’. Monografiya, Saint Petersburg, 

2005. 

Chernyaeva 2013 

- Irina Chernyaeva, Khudozhestvennyye galerei Zapadnoy Sibiri na 

rubezhe XX-XXI vekov: monografiya, Barnaul, 2013. 

Chernyaeva, Stepanskaya 2013 - Irina Chernyaeva, Yelina V. Stepanskaya, The Design Activity of 

Art Galleries of Altai at the Beginning of the XXI Century, in 

WASJ, 24, 2013, 6, p. 794-797. 

Denisov 1996 

-  Boris  Denisov,  K ekonomicheckim kriteriam zennosti proizvedeni 

izobrazitelnogo iskusstva, in RossEconom, 4, 1996, p. 105-109. 

www.cclbsebes.ro/muzeul-municipal-ioan-raica.html   /   www.cimec.ro

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