The Ten Times Rule: The Only Difference Between Success and Failure

right away
. If
there was no successful contact made, another manager repeated the callback
program that same day and again the next morning. The results were crazy.
Almost 50 percent of the clients returned immediately, and almost 80 percent of
those became buyers at that time. Another 20 percent returned as a result of the
later calls and increased the sales of that organization to new levels. This is an
example of “only practices.”
It doesn't matter what you do—it does matter that your goal be to dominate
your sector with actions, that are immediate, consistent, and persistent and at
levels that no one else is willing to operate at or duplicate. Take any action, and
take it to a level that will separate you and your company from everyone else
who might be in your space. Be willing to spend every last bit of energy, effort,
and creativity on distinguishing yourself as the only player there. Learn how to
dominate by being first in the minds of your market, your clients, and even your
competitors. Market conditions won't improve until you improve the way you
think and approach the market. Even if you are in a weak market, you suffer less
when you dominate it. Weak markets actually create opportunities because the
players in those markets typically have become dependent and weak because
they don't know how to operate in a more challenging environment. Don't feel
sorry for them; dominate them. They're not having bad luck; their average think
and actions are simply failing them. The marketplace is brutal and will punish
anyone and everyone who does not take the right amounts of action. Now is the
time to shift into making your every thought and action aimed at dominating
your sector, market, competition—and the every thought of your potential
clients. Quit thinking about competing. Despite what everyone says, it's not
healthy. It's for sissies.

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