The Ten Times Rule: The Only Difference Between Success and Failure

Library of Congress Cataloging-in-Publication Data:
Cardone, Grant.
The ten times rule: the only difference between success and failure / Grant
Cardone.
p. cm.
Includes index.
ISBN 978-0-470-62760-0 (cloth)
ISBN 978-1-118-06406-1 (ebk)
ISBN 978-1-118-06407-8 (ebk)
ISBN 978-1-118-06408-5 (ebk)

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1. Success in business. 2. Success. I. Title. HF5386.C2543 2011 650.1—
dc22
2010052153
“Anyone that suggests to me to do less is either not a real friend or very
confused!”
—Grant Cardone
Introduction
You've probably picked up this book and wondered, what exactly is this 10X
Rule? And how will it help me?
The 10X Rule is the Holy Grail for those who desire success. Seriously, if
there is an end all, be all—then this is it! The 10X Rule establishes right levels
of actions and thinking that guarantee success and ensure that you'll continue
operating at these levels throughout your life and career. The 10X Rule will even
dissolve fears, increase your courage and belief in yourself, eliminate
procrastination and insecurities, and provide you with a sense of purpose that
will revitalize your life, dreams, and goals.
The 10X Rule is the single principle that all top achievers are using in the most
flourishing areas of their lives. Regardless of how you define success, this book
will show you how to guarantee the attainment of it—with any dream and in any
economy. The first thing that has to happen is for you to adjust your thinking to
10X levels and your actions to 10X quantities. I will show you how 10X
thoughts and actions will make life easier and more fun and will provide you
with more time. After spending a lifetime studying success, I believe the 10X
Rule to be the one ingredient that all successful people know and use in order to
create the lives they desire.
The 10X Rule will show you how to define the correct goals, accurately
estimate the effort needed, discern how to approach your projects with the right
frame of mind, and then determine exactly how much action to take. You will
see why success is guaranteed when you operate within the parameters of the
10X Rule, and you will finally understand the single reason why most people
never achieve success. You will discover for the first time the mistake people
make when setting goals that, when done, single-handedly destroys any chance
of those goals becoming reality. You will also learn how to figure out the precise

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right amount of effort necessary to accomplish any goal—of any size. Finally, I
will show you how to make it a habit and a discipline to operate at 10X levels.
And trust me—once you are doing so, success won't just be guaranteed; it will
continue to perpetuate itself, literally producing more—and virtually
unstoppable—triumphs.
The 10X Rule is a discipline—not an education, gift, talent, or good fortune. It
doesn't require some special personality trait; it's available to anyone who wants
to employ it. The 10X Rule will cost you nothing and gain you everything you
have ever wanted. It is the way that individuals and organizations should
approach the creation and attainment of all goals. I will show you how to make
the 10X Rule a way of life and the only way to handle projects. It will allow you
to stand out among your peers and the industry in which you work. It will cause
others to see you as almost superhuman and extraordinary in your actions and
your commitment to success. They will recognize your status as a role model—
not just in terms of professional achievement but how to live life to its fullest.
The 10X Rule simplifies and demystifies the phenomenon of what success is
and what it takes to be successful. Personally, the biggest mistake I've made is
failing to set my targets high enough—in both personal and professional aspects
of my life. It takes the same amount of energy to have a great marriage as it does
an average one, just as it takes the same amount of energy and effort to make
$10 million as it does $10,000. Sound crazy? It's not—and you'll see this when
you start operating at 10X levels. Your goals will change, and the actions you
take will finally start to match who you really are and what you are really
capable of doing. You will start taking action(s), follow by more action(s)—and
will achieve what you've set out to do, regardless of the conditions and situations
you face. The single most important contributor to the success I have created in
my own life came as a result of operating with the 10X Rule.
These concepts of goal setting, target attainment, and taking action are not
taught in schools, management classes, leadership training, or a weekend
conference at the Four Seasons. No formula exists—at least that I could find in
any book—that determines the correct estimation of effort. Talk to any CEO or
business owner and he or she will tell you that sufficient levels of motivation,
work ethic, and follow-up are clearly in shortage today.
Whether your goal is to improve the planet's social conditions or to build the
most profitable company in the world, you will be required to use 10X think and
actions to get there. It isn't a matter of education, talent, connections, personality,
lucky breaks, money, technology, being in the right industry, or even being in the
right place at the right time. In every case in which someone has created massive

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levels of success—be it a philanthropist, entrepreneur, politician, change-agent,
athlete, or movie producer—I guarantee that he or she was operating using the
10X Rule during his or her ascent and attainment of success.
Another component that's required for success is the ability to estimate the
right amount of effort necessary for you—and your team—to achieve a goal. By
using the exact level of effort necessary, you will guarantee achievement of these
objectives. Everyone knows how important it is to set goals; however, most
people fail to do so because they underestimate the amount of action necessary
to accomplish that goal. Setting the right targets, estimating the mandatory effort,
and operating at the right level of action(s) are the only things that will guarantee
success—and that will allow you to blast through business clichés, competition,
client resistance, economic challenges, risk aversion, and even fear of failure
while taking concrete steps to reach your dreams.
The 10X Rule will ensure your success regardless of your talent, education,
financial situation, organizational skills, time management, the industry you are
in, or the amount of luck you have. Use this book as though your life and your
dreams depend on it, and you will learn to operate at new and higher levels than
you ever thought possible!