The Ten Times Rule: The Only Difference Between Success and Failure

New York Times
best-seller—which they did!
The goal was to do everything we could to get my information and material
disseminated. We started using YouTube and Flickr to provide motivational
videos, sales tips, and business strategies to our clients—and asked people to

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pass them on to their friends. I personally recorded more than 200 videos, wrote
150 blogs and articles, and did 700 radio interviews in 18 months. I then began
getting national TV exposure with the networks and cable TV. Fox, CNBC,
MSNBC, CNN radio, WSJ radio, and more all started having me on their shows.
In the same period, I personally wrote more than 2,000 posts on Facebook,
Twitter, and LinkedIn. All of this was in addition to what my office was
diligently doing to get my name out. My face, name, voice, articles,
methodologies, and videos began showing up everywhere—many at the same
time. People with whom I had never done business started saying to us, “I see
your name everywhere!” I was completely focused on expanding my footprint
and making myself known to the rest of the world rather than worrying about a
small group of critics.
My business blew up on every front. Opportunities started to flow in daily. We
started getting attention not just from those we had been focused on but from
people all over the world. As a result of this campaign, my books are being
translated into Chinese and German. Now inquires from France, Mexico, South
Africa, and other countries are flowing in with interest in our sales training
programs and books. We have people calling us from both here in the United
States and overseas who are interested in TV programs and doing magazine
articles. I am not bragging here but showing you what can happen for you when
you take the right actions at the right levels and start thinking in the right size.
All powerful companies, ideas, products, and people are omnipresent. They
can be found everywhere. They dominate their sector and become synonymous
with that which they represent. Real success is measured by longevity. So if you
want to be excited and passionate for the long haul, then make omnipresence
your constant goal. Your name, brand, and reputation are your most valuable
assets only if enough people know of them and use them. And remember, 
the
best way to even the score against those who have it in for you is to make
yourself so well known that every time they look up—each morning when they
wake and right before they go to sleep at night—they see evidence of you and
your success.

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