if your product cost nothing to make and it's 100 times superior to its closest
competitor; you will still have to apply 10 times more effort just to push through
all the noise in order to get people to even know about it.
Assume that
every
project you attempt will take more time, money, energy, effort, and people than
you can imagine. Multiply every expectation you have by 10, and you will
probably be safe. And if it doesn't take 10 times more than anticipated, great. It
is better to be pleasantly surprised than greatly disappointed.
If you want to save time in getting your idea or product to market, then you
must make sure you do 10 times more of everything in order to be in more
places with more people over shorter durations. For example, if you planned on
it taking one person to pitch your idea, then plan on it taking 10 people in order
to possibly be able to reduce the time it takes. But remember—10 times more
people will take 10 times more money, and someone will have to manage those
people.
10X parameters allow for a variety of unplanned
variables that can strike at
any point during a project: employee problems, lawsuits, economic swings,
national or global events, competition, illness, and so forth. Add to this list any
marketplace resistance to your projects, people being set in their ways, shifts in
technology, and, well, you have a whole slew of additional potential events.
For
some reason, people who develop an idea about something they want to
bring to the market tend to embrace a sense of optimism that frequently causes
them to grossly misjudge what it will take to complete their project. While
enthusiasm for any project is clearly important, you cannot forget one important
fact: Your potential customers are not as enthusiastic about this project—because
they don't even know about it yet. The potential market is likely just starting to
wrap its head around the notion. Then, too, there is the possibility of apathy—
that there will be no interest whatsoever.
I'm not telling you to be pessimistic; just be prepared. Tackle your project with
the 10X Rule—like your life depends on it. Manage every action as though you
have a camera on you every step of the way. Pretend you're being recorded as a
model by which your children and grandchildren will learn how to succeed in
life. Attack everything with the ferociousness of a champion athlete who is
getting his last opportunity to claim his pages in the history books. And always
remember to follow through completely: That is the great common denominator
of all winners. They see every action through to completion. Make no excuses,
and adopt a “take-no-prisoners” attitude. Approach every situation with an “in-
it-to-win-it-whatever-it-takes” mind-set. Sound too aggressive? Sorry, but that is
the outlook required to win nowadays.
I know you've
probably heard this before, but success does not merely
“happen.” It is the result of relentless, proper actions taken over time. Only those
who operate with the appropriate view and corresponding actions will have
success. Luck clearly has something to do with it, but anyone who is “getting
lucky” will tell you that their “luck” is directly proportional to what they've
done. The more actions you take, the better your chances are of getting “lucky.”
Dostları ilə paylaş: