Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

7.3. Forecasting the conjuncture............................................................................................... 75
7.4. Methods of forecasting the market conjuncture............................................................... 77
Brief conclusions........................................................................................................................ 78
Questions for control & discussion...........................................................................................79
Main literature...........................................................................................................................79
Part V lll. Market segmentation and types of buyers.......................................................... 80
8.1. The concept of segmentation and its significance.......................................................... 80
8.2. Characteristics of market segmentation............................................................................ 81
8.3. Types of market segmentation............................................................................................84
8.4.Main principles of market segmentation. Choosing the purposed market segments.... 86
Brief conclusions........................................................................................................................ 90
Questions for control & discussion...........................................................................................91
Main literature...........................................................................................................................91
Part IX. Product and product policy..................................................................................... 92
9.1. Product is a tool of serving the needs.................................................................................92