Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

12.4.Marketing kommunikatsiyasi kompleksi va unda reklamaning o ’m i......................... 136
Qisqa xulosalar......................................................................................................................... 139
Nazorat va muhokama uchun savollari................................................................................ 140
Asosiy adabiyotlar................................................................................................................... 140
“Marketing” fanidan yangi pedagogik texnologiyani qo’llash bo’yicha uslubiy ko’rsatma.... 141
Izohli lug’a t ............................................................................................................................. 152
Adabiyotlar ro’yx a ti............................................................................................................... 168
Mundarija................................................................................................................................. 172

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C O N T E N T S
Introduction.......................................... ......................................................................................5
Part I. Marketing and the main stages of its development..................................................8
1.1 The concept o f marketing and its essence..........................................................................8
1.2. The main stages of marketing development.......................................................................11
1.3. The conception of marketing theory and its evolution.....................................................14
1.4. Composition of marketing elements and the concept of marketing-mix...................... 20
Brief conclusions.........................................................................................................................21