Traditional tickets



Yüklə 467 b.
tarix19.11.2017
ölçüsü467 b.



Traditional tickets

  • Traditional tickets

  • Token

  • Mag stripes

  • Smart cards – Conventional and pre-paid

  • Mobile ticketing NFC

  • Mobile ticketing – Bar codes and visual

  • Honor system

  • Trend : Leapfrogging







Business models – Revenue vs Ridership

  • Business models – Revenue vs Ridership

  • Acquisition vs retention

  • Stopping attrition

  • Increase utilization specially during shoulder and off-peak

  • Improve customer experience

  • Buy-up : Single tickets to monthly passes to yearly passes

  • Diversified payment and fare options





Personalizing the fare structure to customer segments

  • Personalizing the fare structure to customer segments

    • The occasional customer
      • Return trip (2 tickets)
      • Unlimitted evening
      • Unlimitted week-end
    • The practical needing more flexibility
      • 10 passages
    • The In-transit - Students
      • 4 Consecutive months
    • Tourists with short journeys
      • 1 jour-24h
      • 3 jours
    • Families and children
      • Groupes
      • Family fares




Major events

  • Major events

    • Ensures fluidity with large crowds during events
    • Allows for visual validation without loosing revenue
    • Makes it easy for Occasionnal users
  • Fare solutions for conventions and private events

    • Special Fare grid allowing for volume discounts for convention organizers
    • Encourages longer stays and promotes tourism
    • Fare allowing unlimitted access to Airport service and 24 hours use


Before OPUS

    • Before OPUS
      • Monthly pass (CAM)
      • Weekly pass
      • 1 ticket
      • 6 tickets (strip)
      • Touris Card


Transportation Cocktail

  • Transportation Cocktail

    • Complementarity to PT to delay decision to purchase a car or second car
    • Partnership with Communauto, Bixi and others
  • CAMPUS

    • Partnership with Université de Montréal and FAÉCUM
    • Universal pricing and universal contribution
  • Sorties en famille (Family pack)



Yearly subscription for individuals

  • Yearly subscription for individuals



IMPROVE THE CUSTOMER EXPERIENCE

  • IMPROVE THE CUSTOMER EXPERIENCE

  • PAMPER / RECOGNIZE / REWARD / LEVERAGE PARTNERS

  • INCREASE THE FREQUENCY OF UTILISATION + OFF-PEAK

  • MIGRATION FROM INDIVIDUAL TICKETS TO MONTHLY AND YEARLY SUBSCRIPTIONS.

  • INNOVATE AND CREATE (DEFY TRADIONNAL PROGRAMS, DEVELOP A NEW LOYALTY MODEL WITH A FOCUS ON INSTANT GRATIFICATION, ENSURING RELEVANCY WITH URBAN MOBILITY)

  • UNTAP THE POTENTIAL OF THE



Launch a unique reward & recognition program that allows our customers to receive geolocalized and in real time, personalized, relevant, exclusive information, offers and promotions, based on their profile, wants, usage habits and location, through a mobile application.

  • Launch a unique reward & recognition program that allows our customers to receive geolocalized and in real time, personalized, relevant, exclusive information, offers and promotions, based on their profile, wants, usage habits and location, through a mobile application.

  • THE RIGHT PRODUCT, AT THE RIGHT TIME, AT THE RIGHT PLACE FOR THE RIGHT CUSTOMER





Simplification of fare models

  • Simplification of fare models

    • Reduction of fare zones – Ile de France went from 8 to 5 zones
    • Towards a Navigo all Zone proposed in France – with subsidies from suburbs
  • Off-peak fares

    • « early bird » fares for bus network – Australie
    • Free before 7h45 am – Singapour
    • Fare differentiation – evening and week-ends – Vancouver
    • No zones on week-ends – Ile-de-France
  • Ancre the habit of using Transit with certain groups

    • U-Pass type fares for students – Germany, USA, Canada
    • Susbsidied fares b y employeursfor workers – Seattle
    • Free transit for one week when moving - Allemagne


Ticketing trends

  • Ticketing trends

    • Electronic wallet (tap-in/ tap-out)
    • Moble ticketing validation NFC – Bar Code – Toronto – Boston, Portland, San Diego
    • Web ticketing – Montreal - Toronto
  • Smart card payment diversification

    • Integrate all modes of transportattion
      • Car sharing , Bicycling sharing, etc. Germany - Canada
      • PT, Car sharing – Zurich
    • Some cities integrate parking – Hong Kong
    • In Europe and Asia, some cities include other usage of smart card
      • Movie theatres, phone, shopping
  • Improving the customer experience and being efficient while using Public transit

    • Application allowing to borrow e-books while on the bus – Transdev
    • Grocery shopping while waiting for the subway – South Corea






Dostları ilə paylaş:


Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur ©genderi.org 2019
rəhbərliyinə müraciət

    Ana səhifə