Why Sponsoring an Event is a Brilliant Marketing Strategy

http://www.barnstaplechamber.co.uk/news/why-sponsoring-an-event-is-a-brilliant-marketing-strategy/

Why Sponsoring an Event is a Brilliant Marketing Strategy

By Caroline Bramwell, The Olden Group PR & Marketing

In recent years budgets have been cut in almost every area, including marketing. In the world of advertising, we are bombarded daily with messages of new and improved products and services. Traditional ads full of buzz words and hard sell have lost their impact. A more effective alternative is becoming an event sponsor. Here are some of our top reasons why it’s a powerful way to promote your company.

1.            Create, Develop and Enhance Credibility

Companies in general have few opportunities to build trust and establish rapport with their customers and prospects. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important but standing out in the crowd by being a sponsor will highlight you and your business with a captive audience.

2.            Leveraged Lead Generation

The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well.

3.            Media Exposure

All events have their own marketing efforts to make sure the event is well attend and generally successful. When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in markets they have not tapped into yet.

4.            Brand Awareness and Recognition

Logo placement in a variety of places such as flyers, direct mail, brochures, websites, email marketing campaigns, tickets, signage, etc. will add to increase brand awareness. Being recognised as a sponsor will communicate value and support with the audience at the event.

5.            Generate NEW Sales and Form NEW Business Partnerships

Most events will have stands available to display products or encourage people to buy on site. Consider providing a limited quantity or special discount if purchased at the event offer. Create NEW professional relationships with other sponsors, exhibitors, speakers and attendees.

6.            CONTACTS - Access to Mailing Lists, Distribution Channels, Broadcast Opportunities

Acquiring a list of attendees may prove to be the most valuable asset available to a sponsor. If the event organiser is unable to provide the contact list for privacy reasons, it is perfectly acceptable for them to send out your marketing message on your behalf. Before committing to becoming a sponsor, make sure you evaluate where they plan on promoting their event. With today’s advancements in social media, it’s important to know what type of online presence the event has.

On 10^th April this year, Inspiring Business - the leading business to business exhibition in North Devon, organised by the Barnstaple & District Chamber of Commerce, will again play host to businesses across the region. Sponsorship is available for this event.

To find out more about participating in Inspiring Business, or sponsorship in general, contact Caroline Bramwell at The Olden Group on 01271 375393.