Border Biscuits appoints Donald Musson as new National Account Manager

Border Biscuits appoints Donald Musson as new National Account Manager

Premium biscuit manufacturer Border Biscuits has enhanced its sales team with the appointment of Donald Musson as National Account Manager.

Musson will be responsible for strengthening the foodservice and wholesale business for the Lanark based company, famous for producing Dark Chocolate Gingers which are the UK’s best-selling chocolate ginger biscuit.*

Donald brings a wealth of experience within the food industry and has delivered profitable growth in the foodservice channel for a wide range of businesses including MDC Foods, Annabel Karmel and Matthew Algie.

He has also managed head office relationships with key contacts at companies including Brakes, 3663 and Booker and has developed business through large end user accounts such as Hilton, Radisson, Whitbread, Wetherspoons and Compass.

Musson is looking forward to working at Border Biscuits, which is now recognised as one of the top 20 food and drink brands in Scotland.**

He said: “I am relishing the prospect of driving sales with a wide range of quality products and I am eager to work with Border’s skilled team.

“Border Biscuits is a company that prides itself on excellence and I am looking forward to making a valuable contribution going forward.”

Mark Bruce, Sales and Marketing Director said: “Donald’s wide skill set will make him an integral part of our business as we continue to grow during an exciting time in the company’s history.

“His account portfolio will cover all foodservice and retail wholesalers alongside his role to increase our direct contact with larger end user accounts.”

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Notes to editors:

References:

*Kantar 52 w/end 21.06.15

**Scottish Grocer; Scottish Brands Review 2014 12.14

Lanark-based Border Biscuits is an independently owned family run business that was founded in 1984.  With a turnover of £14.8 million, the company employs 150 people.

There are 32 different varieties in the Border Biscuits family. From the best-selling legendary Dark Chocolate Ginger to traditional flavours like Light and Buttery Viennese and utterly delicious and genuinely different flavour combinations, there’s a Border Biscuit to suit everyone.

For more information please contact:
Katrina Muir or Stephanie Forsyth at Smarts
[e-mail] / 0141 222 2040