Commission on the status of women annual planning retreat

ARLINGTON COUNTY

COMMISSION ON THE STATUS OF WOMEN

ANNUAL PLANNING RETREAT

January 31, 2015

Arlington Mill Community Center

10:00 am – 4:00 pm

	Commissioners	Present	Absent
	Stephanie Dix Clifford		X
	Katie Cristol	X
	Courtney Hill		X
	Marguerete Luter (Vice Chair)	X
	Melissa Muscio		X
	Jacqueline Penlaver		X
	Caroline Romano (Chair)	X
	Alejandra Santaolalla	X
	Amanda Herrmann	X
	Samantha O’Leary		X
	Laura Maristany	X
	Total	6	5
	County Liaison/Advisor
	Anna Maynard		X

MEETING NOTES
I. Opening and Agenda Review

Establish meeting goals:

• 
  Conduct strategic planning; complete a workable product
  
• 
  Format more like a work plan or operating plan
  
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  Discuss the roles and activities of the Commission
  
• 
  What issues do the Commission, community, and board want to know more about?
  

II. Special Topic #1 Report on the Status of Women: Strategies for Publication and Distribution

A. Report Issue Areas and Experts:

1. Childcare (Katie)

2. Homelessness and poverty (Amanda)

3. Sexual and domestic violence (Caroline)

4. Women in business (Marguerete)

B. Promote Report and Findings

1. Issue areas

• 
  Single out area
  
• 
  Make information relevant and contemporary to current events
  
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  Add “catchy” facts
  
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  Make “commercials” for social media and other PR
  

2. Revisit issue areas with recognized organizations

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  Follow up with report contributors (Katie)
  
• 
  Develop additional recommendations
  

3. Elected officials engagement on issues (Stephanie)

4. Include and promote on Place Space (Anna)

C. Distribute

1. Executive summary

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  Stand alone one-pagers
  
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  Use as communication tool (See B.1. above)
  

2. Printed copies of the report

• 
  Cost estimate for printing (Anna)
  
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  Basic bound hard copies approximately 500
  
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  Pretty, glossy hard copies approximately 1,000
  
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  Seek out print sponsor
  
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  Professional design estimate or sponsor (Marguerete)
  

3. Make copies available for public

Libraries, courthouse, County offices

Partner organizations (electronic copies for websites and hard copies)

4. Need photos for the report (Caroline)

• 
  Ask Commissioners to look through their files
  
• 
  Ask Anna about County photos or stock photos
  

5. Media and press

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  Ask contributing organizations to distribute and post on websites (Katie)
  
• 
  County staff and offices (Anna)
  

III. Special Topic #2 and Working Lunch: Campus Sexual Assault: Pursuing Legislation and Policy

Special guest: Marj Signer, Virginia NOW Legislative Vice President

How CSW can support legislation and policy regarding campus sexual assault?
IV. Strategic Planning – Governance Structure: Committee Overview

A. Public Relations Committee – Amanda Herrmann

• 
  Maintain presence on Facebook and Twitter (consistent with County guidance)
  
• 
  Do more with Linked In
  
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  Compile, update and maintain contacts database on Dropbox (Stephanie)
  
• 
  Media relations through AVN
  

B. Women of Vision Award and Event Committee – Samantha O’Leary

Two informal subcommittees or activity groups:

1. Event programming and logistics

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  Sponsors
  
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  Fundraising
  
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  Event logistics: location, food, décor, speakers
  
• 
  PR
  

2. Award nominations and selections

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  Award criteria
  
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  Publicize and promote nominations
  
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  Form selection committee and make selection
  
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  Press release on nomination/award and winner
  
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  Other event PR
  

* Push date out from March to May (now planned for June 11)

C. Women in Business Summit – Jackie Penlaver and Laura Maristany

* Hold event in October, pre-election to perhaps enhance political interest

D. Research and Investigation Committee – Katie Cristol
V. Strategic Planning: Visualizing a Plan

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  What do we want from a strategic plan?
  
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  How much work are we willing to do?
  
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  What do we think about existing products and information?
  
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  Vision * Mission * Values and Strategic Drivers * Programs and Events
  

VI. Strategic Planning: Developing a Plan

• 
  Define goals
  
• 
  Develop strategies and objectives
  
• 
  Identify success measures
  

VII. Closing

• 
  Review Action Items