FLIGHT CLUB
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Flight Club is the multi-award-winning home of Social Darts,
delivering spectacular social experiences in breath-taking venues
WHO VISITS
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Whether it’s friends catching up, a work team social,
a teambuilding day out with a difference, a full venue takeover
for a product launch, or simply toasting Tuesday, Flight Club is
the perfect social setting for groups from 6-400
THE STORY
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Flight Club was founded by friends who saw an opportunity
to deliver an experience that hadn’t been seen anywhere else.
Steve Moore, Paul Barham and Adam Breeden co-founded Flight
Club in October 2015 with the launch of the first venue in London.
They opened their second venue Flight Club Bloomsbury in
Spring 2017, and have plans to launch the first international site,
Flight Club Chicago in Spring 2018
AWARD-WINNING EXPERIENCE
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More than 26 million darts have been thrown by nearly 400,000
people. Flight Club has also been awarded Best All In One Venue in
London in the DesignMyNight Awards 2017, and the Most Loved Bar
in Hoxton and Shoreditch in the Time Out Love London Awards 2016.
With a forecasted turnover of £8.7million in 2017,
the success of Flight Club is set to continue
SOCIAL DARTS
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Social Darts is darts, but revolutionised.
By that we mean we’ve taken the traditional game,
and developed a modern multi-player, technology driven
experience, which allows guests of any ability to have
an incredible time playing one of our ingeniously adapted
games such as Shanghai, Demolition Darts or Killer
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HOW WE DO IT
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To the uninitiated, Flight Club offers a super-charged social
gaming experience like no other, with multi-player games
set in semi-private playing areas, housed in a breath-taking
bar, serving delicious food and amazing bespoke cocktails.
Every part of Flight Club has been developed with our guests
in mind and we look after them from start to finish
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IT STARTED IN SHOREDITCH
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Our doors opened in Finsbury Square in October
2015, kick-starting the area’s social scene
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BRINGING THE FAIRGROUND
TO NEW OXFORD STREET
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Flight Club Bloomsbury turned on its dazzling
lights in April 2017, offering a split-level social
adventure in Central London
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FOOD AND DRINK
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Our approach to food and drink is simple:
great tasting and shareable. Whether it’s
our mouth-watering lunch menu, or our
Flight Bite canapés, everything is carefully
considered to leave a great taste and memory
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BAR
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Our bars encourage curiosity,
from sampling our signature slushies, or the
Shanghai Sling and Demolition Derby it
all fits with the atmosphere we’re building.
With subtle nods to our darts heritage
whilst also exceeding the expectations
of a cocktail connoisseur
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THE VENUES
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We house Social Darts in beautiful, bespoke
venues which celebrate the heritage of darts with
our own twist, in a dramatic, eye-catching
setting, no two venues are the same.
Whether it’s our one of a kind lighting that moves
in time to the music, the tankards our cocktails
are served in, or the bowties our staff wear,
we know the devil’s in the detail.
This passion runs through everything we do. It’s
important to us that no matter who the customer,
whether they’re playing for an hour or two
with friends, visiting for an all-day coordinated
teambuilding session, popping in for lunch, or hiring
the entire venue, there’s a space for them.
We have multi-level seating and tables
encouraging our guests to stay longer, or join us
whether they have a booking or not.
Our venues open from 12pm and, due to high
demand with 80% of the business being pre-booked,
Flight Club generates steady and consistent
footfall throughout the day and night.
Flight Club can operate with an A4
or D2 Planning Consent.
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CUSTOMER PROFILE
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The Flight Club customer is
keen to try something different;
drinks in the pub don’t cut it
anymore. Our customers are
highly sociable, enthusiastic
and eager to share their
experiences online.
Our core customer is 28 year old Lucy.
Lucy likes to go out with her friends,
to find new interesting places, and to
treat herself after a hard week’s work.
She is a social butterfly, a bit of an
extrovert and secretly very competitive.
She might not have played darts before,
but once she starts and finds out
she’s good, she’s hooked. She doesn’t
stop talking, and she’s likely to be
the organiser of the group.
We see a strong mix of male to female
customers, with a 50:50 ratio.
We’ve helped celebrate birthdays,
promotions, engagements, and even
baby showers.
But whatever our customers are
celebrating, it’s in a fun group who
expect a fantastic experience, and as
a result become our best ambassadors.
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QUOTES TO HIGHLIGHT
OUR CUSTOMERS AND
THEIR EXPERIENCES
“ What a superb venue! The concept is simple, Darts!
The way the venue and the team lay it on is first class,
great technology, good fun and the chance for team
bonding. Would recommend to any group of friends or for
a corporate work do to bond the team together. Superb”
Novak2011, TripAdvisor, 5 stars, August 2017
“ This is a truly amazing place! Fantastic food and such an
incredible concept! First visit tonight, and we enjoyed it
100%. The staff and management are really friendly and
the place has such a good vibe! Great music and the darts
game is such an original and entertaining addition to an
evening with friends. We’ll be back soon!”
Pifey CG, Facebook, April 2017
“ What fun!!! From the moment you walk through the
door you’re in for a treat. It’s vintage funfair feel is
eye-catching and enticing and feels very novel and
different to anywhere I’ve ever been. You don’t need to
be good at darts to have fun, anyone can join in so it’s
very inclusive. Great fun and worked well for a team
building. Couldn’t rate this enough as a fun thing to
do which at same time is likely to be something people
haven’t done before”
AmandaF, TripAdvisor, July 2017
“ One of the best nights out so far. It was honestly one
of the most fun nights out we’ve all had in a long time.
The staff were lovely and attentive... The Gamesmaster
was really engaging and made sure everyone was involved
throughout the night. Once our booking was finished we
hung around the bar area for drinks. I will DEFINITELY
be back with friends and family again. This place is a
must visit if you’re in London!”
Maria1349, TripAdvisor, July2017
“ Great place to visit. Visited here as part of our work team
building and had a great time. The service was first class
and the darts good fun. Have visited their other venue
and this place offers the same high level of service and
standards. Would highly recommend”
Thomas K, TripAdvisor, May 2017
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Our staff are the heart and
soul of Flight Club. They
make the experience what
it is. We only employ the
most enthusiastic people,
with the best attitudes and
personality and we make sure
that we support and nurture
them in their roles so that
they truly feel a part of the
Flight Club Family.
Our staff are passionate about
Flight Club, they come in with friends
when they aren’t working, and that
passion is something we will plan to
continue as we expand to new venues.
Flight Club Shoreditch has been
awarded a Certificate of Excellence
and is rated the 15th most popular
nightlife activity across London
out of a possible 1,282 activities to
choose from on Trip Advisor. Across
both venues more than 80% of our
customers said they would be likely
or highly likely to recommend us to a
friend on SurveyMonkey. This simply
wouldn’t be possible without our
fantastic team.
We put the Flight Club Family at the
forefront of our marketing. They help to
create the atmosphere that keeps our
customers coming back again and again.
REVIEWS THAT SPECIFICALLY
HIGHLIGHT HOW GREAT THE
TEAM AT FLIGHT CLUB ARE
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“ It is such a fantastic idea and the staff and set up
were world class. We’re already planning our next
visit. Thank you very much!”
Clare Elliot, SurveyMonkey, May 2017
“ The staff were lovely and attentive – even though
I hadn’t asked for any special treatment they
brought out a cake with sparklers and got everyone
to sing happy birthday for my dad which was a
lovely touch!! So thoughtful! The Gamesmaster
was really engaging and made sure everyone was
involved throughout the night.”
Maria, Trip Advisor (5 stars), July 2017
“ This is the best place in London for a Team night
out. The service is exceptionally good. The staff
are amazingly friendly and courteous.”
Nick O’Donnell, Trip Advisor (5 stars), April 2016
“ Staff are attentive and brilliant and it makes the
place that much better.”
Jasmine Baba, SurveyMonkey, March 2017
“ Staff were so welcoming, providing friendly service,
bringing food and drink to us all afternoon.”
Oli Lochman, Facebook (5 stars), August 2017
THE FLIGHT CLUB FAMILY
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THE DEVIL REALLY
IS IN THE DETAIL
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At Flight Club we’re keen to acknowledge
our heritage whilst giving it a modern twist:
throughout our venues you will find salutes
to the origin of darts, from the fairground
and British pub, with cocktails served in
tankards, beautiful custom murals, stained
glass windows and darts memorabilia which all
celebrate where Social Darts has come from
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FEATURES
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Swirls and spirals, beats and pulses. We have
details and custom made lighting that capture the
mood of Flight Club, are beautiful to look at,
and perfectly complement the venue. There isn’t
a detail or aspect that goes unconsidered
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EXPERIENCE
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Steve Moore, Paul Barham and
Adam Breeden are the Co-Founders
of Flight Club.
Adam Breeden is the founder and CEO
of Bounce Ping Pong, and another soon
to be announced Social Entertainment
Venue (SEV) concept. Adam is also
the ex CEO of All Star Lanes.
Flight Club therefore forms part of
a group of concepts which have a long
history of excellence and success.
Each company (Flight Club, Bounce,
new SEV) is set up as a separate entity
and shares the same management team
and many of the same investors.
Flight Club currently has two UK sites
based in London, with our first global
site, Flight Club Chicago, set to open in
early Spring 2018. We are also currently
viewing sites in Bristol, Manchester,
London and globally; Hong Kong,
Melbourne and Oslo.
COVENANT & FINANCIALS
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COMPANY STRUCTURE
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Flight Club Darts Limited is both the
trading company and the tenant company
on all occupational leases.
FINANCIALS
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Accounts can be provided upon request.
STATISTICS
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Since opening in October 2015:
Over 26 million darts have been thrown
at our venues.
We’ve welcomed more than
400,000 guests, of which
over 320,000 were pre-booked.
We confirm bookings for 5,000 covers per
week, which are booked on average 21 days
in advance.
COVENANT & FINANCIALS
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INVESTORS
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Manjit Dale – Founding partner, TDR Capital.
Leading private equity firm which currently
manages funds of £2billion and completed
transactions with an aggregate value in excess
of €12.5 billion.
Mark Sainsbury - Sainsbury’s Supermarket family
and founder of the Zetter Hotel.
Alex Chesterman - Founder, Chairman & CEO
at Zoopla Ltd. Previous Executive Vice President
at Planet Hollywood International Inc. Founder
& CCO at LoveFilm International.
Matthew Freud - Head of Freud Communications,
an international public relations firm. Landmark
campaigns include the London 2012 Olympics,
Product (RED), Nike, Pepsi, BMW and BUPA.
Ed Martin - Co-Founder of ETM Group, one
of London’s most renowned pub and restaurant
groups owning 13 venues across central London.
COVENANT & FINANCIALS
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GET IN TOUCH
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FLIGHT CLUB, 89 WORSHIP STREET, EC2A 2BF
0203 019 3093
/
FLIGHTCLUBDARTS.COM
ALEX HILL
/
0207 808 0110
/
07860 764 388
ALEX.HILL@THELEISUREPARTNERSHIP.CO.UK
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