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Mobike Lands in the Italian Cities of Florence and Milan
Florence, Italy, July 24 2017 — Mobike, the world's first and largest smart bike-sharing company, arrives
today in Italy at the Tuscan capital of Florence, the first continental European city to launch the service.
On the same day, Mobike also announced plans to launch in the city of Milan, the largest metropolitan
area, and the industrial, financial and fashion centre of Italy. Services will be provided to Milan residents
starting in August.
(Left: launch ceremony at the “Palazzo Vecchio”)
(Right: from left to right - Dario Nardella, Mayor of Florence; Beppe Sala, Mayor of Milan; and Hu Weiwei, Founder
of Mobike)
The launch ceremony was hosted by Florence Mayor Dario Nadella at the “Palazzo Vecchio”, the castle
and historical seat of the government, now home of the Mayor’s office. The Mayor of Milan, Beppe Sala,
was also in attendance for the Florence event, and warmly welcomed Mobike to Milan. After an event
with distinctly Italian elegance and ceremony, both the Mayors joined Mobike founder and president Hu
Weiwei to cycle around the famous areas of the city.
Following the ceremony, Mobike will be available to Florentines, who will see the distinctive silver and
orange smart bicycles placed in strategic locations across the city to help alleviate automobile traffic and
sustainably enhance mobility. During the initial trial operation phase, several hundred Mobikes will be
launched in selected high-demand areas with a promotional rate of EUR 0.3 per 30 minutes, for users to
experience the service, and for Mobike to collect feedback. Formal services will be provided to all of
Florence and Milan starting from August with the plan to launch around 4,000 bikes in each of the two
cities.
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Mobikes are designed with a series of proprietary high-tech features that benefit both users and
partner cities. Every Mobike is equipped with unique smart-lock technology and built-in GPS
connected via the Mobike IoT network. This is an invaluable feature for cities, which no other bike-
sharing company provides. Mobike’s technology locates and monitors the health of each bike, as
well as location-based demands for bikes in real-time, to manage supply and help solve the “last-mile”
challenge.
Mobike’s operations are founded on being responsible, sustainable, and innovative. The company works
closely with city governments to define a tailored model for each city, providing an outstanding
experience to users and the municipality itself. The smart bike-sharing service relieves congestion,
reduces pollution, and provides a simple and cost-effective mobility solution in urban areas.
Hu Weiwei, Founder of Mobike said:
“We are delighted to enter the Italian market, and especially to launch Mobike’s operations in
both Florence and Milan, home to so many of history’s greatest innovators and artists. The
majesty of their extraordinary cityscapes and the legacy of the artists that graced them with
their presence is inspiring; we are so proud to launch our operations here. Mobike is committed
to working side-by-side with our partners to preserve and enhance Florentines’, Milanese’s and
visitors’ enjoyment of both cities.”
Dario Nardella, Mayor of Florence said:
“Florence has made an irreversible choice towards sustainable mobility today - we are proud to
be launching this innovative system as Italy’s first stationless bikeshare. Florence is a bike-
friendly city; from now it will be even easier and faster to choose two wheels to move from one
part of the city to another. ”
Beppe Sala, Mayor of Milan, added:
“We strongly welcome the launch of Mobike in Milan. This launch shows that cities with a
touristic and international profile like ours understand the strategic importance of investing in
this form of sustainable mobility. We are so happy to add a new service which will allow
Milanese people and others to have a larger number of bikes available.”
Founded in January 2015, and first launched in Shanghai in April 2016, Mobike has expanded across
China and into Singapore, the United Kingdom and Japan. Mobike is now active in more than 150 cities
globally and operates more than 6 million bikes around the world. The platform sees as many as 25
million rides a day, with over 100 million registered users, making it the largest smart bike-sharing
company in the world.
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(Front line from left to right - Hu Weiwei, Founder of Mobike; Dario Nardella, Mayor of Florence; Mobike staff;
Beppe Sala, Mayor of Milan;)
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HOW MOBIKE WORKS
Mobike is a re-imagination and delivery of the ultimate urban bicycle for share. Through every element
of its design, the goal is to provide an effortless experience using cutting-edge technology. The bike itself
lists innovations such as a chainless shaft transmission, non-puncture airless tyres, a lightweight
aluminium anti-rust frame, enhanced and durable disk-brakes and an auto-inspired five-spoke wheel.
These functional design elements result in a maintenance-free bike, with each Mobike’s lifespan
estimated at 4 years of maintenance-free cycling. Each bicycle is connected to the Mobike IoT network
via GPS-embedded smart lock; forming one of the largest IoT networks on the globe.
Mobike’s distinctive silver and orange bikes will be initially deployed at high-traffic locations such as
metro stations, university campuses, and retail parks. To use the service, users simply need to download
the Mobike app, register, and scan the QR code on the bike. With Mobike’s proprietary smart-lock
technology, scanning the QR code instantly
unlocks the bike and allows the user to ride it
away. To complete their ride, users need only
park the bike at any authorized bike parking area
near their destination and manually close the lock
on the bike.
The Mobike mobile app (English version) is now
available for download in Android store here and
Apple app store here for trial use. A local Italian
version will be ready by the official launch in
August.
About Mobike
Mobike is the world’s first and largest smart bike-sharing company. Its mission is to bring more bikes to
more cities, using its innovative technology to make cycling the most convenient and environmentally-
friendly transport choice for urban residents. Using specially designed bikes equipped with GPS and
proprietary smart-lock technology, Mobike enables users of its smartphone app to find a bike near
them, reserve and unlock it, all using their smartphones. After reaching their destination, the user parks
the bike by the roadside and locks it, automatically making the bike available to the next rider. The
company officially launched its service in Shanghai in April 2016, and in just over a year, has since
expanded the service to 150 cities globally.
By making urban cycling more accessible, popular, and smart, Mobike is delivering scaled sustainable
mobility solutions for people and cities around the world. In the company’s first year of operation,
Mobike users cycled over 2.5 billion kilometres, equivalent to a reduction in CO2 emissions of more than
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610,000 tons based on calculations by the WWF China, or equivalent of taking over 170,000 cars off the
road for a year. In June 2017, Mobike received the WWF’s “Climate Solver Sustainable Urban Mobility
Special Award” in recognition of the impact its innovative technology and promotion of sustainable
transport.
For more information visit: mobike.com
Mobike Media Contacts
Xue Huang
Head of Communications
huangxue@mobike.com
Martin Reidy
Hume Brophy
+65-9893-1757
mobike@humebrophy.com
Bill Adams
Hume Brophy
+86 182 1701 8948
mobike@humebrophy.com
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