Profile synchronization
Yüklə
1,6 Mb.
tarix
28.06.2018
ölçüsü
1,6 Mb.
#52159
Bu səhifədəki naviqasiya:
Marketing efforts were cumbersome
Profile information (GDS MS Access)
Never realized how many clients we booked travel for who never had a profile built.
Phone number lookups let us tie inbound call information to specific corporate accounts and travelers.
Central source of client information
Marketing has unprecedented access to data for target marketing (interests, travel spend, etc.)
Labor savings (let the client do the typing)
Profile
synchronization
Profile synchronization
Existing products limited in scope
Online booking tool systems only work from
that one product to the GDS
Add/delete/modify labor intensive
Marketing
efforts were cumbersome
Marketing efforts were cumbersome
Customer information scattered in several databases
Manual updates
No way to target market
Took
too long
Profile information (GDS & MS Access)
Profile information (GDS & MS Access)
Mailing list
Email list
Clientbase (Virtuoso)
Globalware (travel history)
Never realized how many clients we booked travel for who never had a profile built.
Never realized how many clients we booked travel for who never had a profile built.
Used to rely on the traveler or travel arranger to fill out a profile form, which didn’t always happen.
Now the agent fills out information as they do the booking.
Phone number lookups let us tie inbound call information to specific corporate accounts and travelers.
Inbound data from:
Inbound data from:
Agents
Clients (via website)
HR data feeds
Rearden
Commerce
Globalware
Central source of client information
Central source of client information
Consistent data
Agents
can focus on customer service
Easier searches, including across offices
“Book me in that hotel I stayed in 3 months ago”
Marketing has unprecedented access to data for target marketing (interests,
travel spend
, etc.)
Operations can be proactive
Operations can be proactive
Email notifications
for expiring credit cards
, passports, unused travel documents, etc)
Labor savings (let the client do the typing)
Speed
to market
We can communicate with and market to our customers more quickly and appropriately
We can roll out new corporate customers faster
Yüklə
1,6 Mb.
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