The clockspeed dilemma
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- Bu səhifədəki naviqasiya:
- A message from Gary Silberg 2 Key changes: Big opportunities 4 The clockspeed dilemma 6
- Consumers want one trillion miles of more mobility 12 Competitors are innovating at Sexy Dynamic Experience pace 20
- A framework for innovation 29 Building a bespoke innovation engine 30 Conclusion 32
- This year, we want to examine how the automotive industry must innovate in response to these
- Imagination is more important than knowledge. — Albert Einstein
| The clockspeed dilemma November 2015 kpmg.com What does it mean for automotive innovation? Get ready for light speed… © 2015 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. NDPPS 404853 Table of contents
A message from Gary Silberg 2 Key changes: Big opportunities 4 The clockspeed dilemma 6 Changing consumer behavior and a transforming competitive landscape 10 Consumers want one trillion miles of more mobility 12 Competitors are innovating at Sexy Dynamic Experience pace 20 How to solve the clockspeed dilemma 26 Facing the obstacles 28 A framework for innovation 29 Building a bespoke innovation engine 30 Conclusion 32 KPMG Automotive practice 34 Authors 35 Thank you 36 © 2015 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. NDPPS 404853 In last year’s groundbreaking paper Me, My Car, My Life, we described of consumer and automotive technologies and the rise of mobility services. Together with the development of autonomous vehicles, they are revolutionizing the industry and the way we live our lives.
In the last 100 years, the auto industry has been at the forefront of innovation, building a powerful base of knowledge along the way. From the Model T to mass production to automatic transmissions and beyond, the car has evolved into an amazing blend of road machine and sophisticated computer. Add to that a dazzling array of the latest technologies—sensors, cameras, radar, lidar, and sophisticated chipsets. It’s clear we have witnessed profound change. And yet, despite all this astonishing innovation, we believe the next decade will produce as much change as the previous century. In less than five years, cognitive computing has advanced from a novelty to a commercialized means for solving problems. In 2014, bioengineers developed a circuit modeled on the human brain: 16 “neurocore” chips that simulate a million neurons and billions of synapses, able to process information 9,000 times faster than a PC and with 40,000 times the energy efficiency. In April, IBM declared that we have begun “a golden era” that will lead to the development of a practical quantum computer. Combined with near-record levels of capital investment in start- ups, the picture becomes clear: we are entering a time of accelerated innovation, at a pace unprecedented in modern history. For companies to thrive in this new environment, they must solve what we call “the clockspeed dilemma.” What is the clockspeed dilemma? Albert Einstein’s theory of relativity makes the point simply enough. Einstein taught us that time is relative. It sure is in the auto industry. Car companies obey a pace—a clockspeed—required of capital- intensive powertrain plants, stamping plants, and assembly lines, to ensure cars work at Six Sigma quality every time and all the time, from -40 to 130 degrees Fahrenheit. Now they must also embrace a far faster clockspeed—actually, multiple faster clockspeeds. The faster clockspeeds are the result of new players entering the ecosystem, from technology giants to start-ups. Some of the new competitors operate at a much larger economy of scale. All of them fuel customer demands for cars to be repeatedly new, exciting, and sexy while still holding to the standards of Six Sigma quality. Thus the clockspeed dilemma: the need to serve two different paces at once.
Source: Cosmic Religion: With Other Opinions and Aphorisms (1931) by Albert Einstein, p. 97 2 © 2015 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. NDPPS 404853 Yüklə 250,98 Kb. Dostları ilə paylaş:
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