Which of the following metrics is not related to user behaviour?

1. 
   Which of the following metrics is not related to user behaviour?
   

• 
  Average session duration
  
• 
  Pages / Session
  
• 
  New sessions
  
• 
  Bounce rate
  

2. 
   Concerning email-marketing, ‘open rate’ is the metric which shows…
   

• 
  Percentage of people who clicked a link in an email
  
• 
  Percentage of unsubscribers
  
• 
  Percentage of people who opened an email
  
• 
  Percentage of people who flagged an email as spam
  

3. 
   What does your Quality Score in Google Adwords depend on?
   

• 
  CTR
  
• 
  Ad relevance
  
• 
  Landing page experience
  
• 
  All of the above
  

4. 
   Which of the following Facebook promotion rules (ex: contests or sweepstakes) is not legal?
   

• 
  Like a post
  
• 
  Leave a comment
  
• 
  Share a post
  
• 
  All of the above
  

5. 
   What does CTA stand for?
   

• 
  Click through action
  
• 
  Call to action
  
• 
  Cost to action
  
• 
  Come to action
  

6. 
   Which of the following services cannot be used for tracking backlinks?
   

• 
  EdgeRank Checker
  
• 
  Ahrefs
  
• 
  Cyfe
  
• 
  ThingLink
  

7. 
   Does Twitter support animated gif files?
   

• 
  Yes
  
• 
  No
  

8. 
   Which of the following advertising formats doesn’t exist on YouTube?
   

• 
  Display ads
  
• 
  Skippable video ads
  
• 
  Static ads
  
• 
  Overlay ads
  

9. 
   If the CTR of an advertising campaign is 4%, then if there are 1000 impressions, how many people clicked on the ad?
   

• 
  4
  
• 
  200
  
• 
  40
  
• 
  20
  

10. 
    What do you need to include robots.txt for?
    

• 
  To show search engines which pages should not be indexed
  
• 
  To direct to a primary mirror of a website
  
• 
  To tell a search spider how often it should index your website
  
• 
  All of the above
  

11. 
    What does CRO stand for?
    

• 
  Common Robots.txt Optimisation
  
• 
  Current Reach Only
  
• 
  Conversion Rate Optimisation
  
• 
  Creative Resources Online
  

12. 
    Which of the following formats is not a markup vocabulary term?
    

• 
  Open Graph
  
• 
  Schema.org
  
• 
  FOAF
  
• 
  RDFA
  

13. 
    It is possible for an author to pre-moderate comments to videos on YouTube?
    

• 
  True
  
• 
  False
  

14. 
    Which of the following elements does not influence page speed?
    

• 
  Large image files
  
• 
  A lot of JavaScript or CSS
  
• 
  Disabled CDN
  
• 
  URL length
  

15. 
    Who of the following people does not work for Google?
    

• 
  John Mueller
  
• 
  Matt Cutts
  
• 
  Sergey Brin
  
• 
  David Filo
  

16. 
    What does CPC (cost-per-click) in Google AdWords depend on?
    

• 
  Quality score
  
• 
  Topics
  
• 
  Both of them
  
• 
  Neither of them
  

17. 
    The first ad had a 5% conversion rate and 500 clicks, the second ad had a 20% conversion rate and 100 clicks. Which one performed best?
    

• 
  First ad
  
• 
  Second ad
  
• 
  They both performed equally
  

18. 
    What is the average landing page conversion rate?
    

• 
  30%
  
• 
  5%
  
• 
  1%
  
• 
  There is no average conversion rate
  

19. 
    Which of the following techniques is not considered to be Black Hat SEO?
    

• 
  Buying backlinks
  
• 
  Keyword stuffing
  
• 
  Changing the publication date
  
• 
  Cloaking
  

20. 
    Which of the following formats requires the use of alt text?
    

• 
  .pdf
  
• 
  .doc
  
• 
  .gif
  
• 
  .swf
  

21. 
    A website has 1000 pages, but only 100 of them were indexed by Google? Why was this?
    

• 
  You accidentally disallowed 900 pages in robots.txt
  
• 
  These 900 pages are of extremely low quality
  
• 
  Your website was penalised by Google
  
• 
  All of the above
  

22. 
    What is the second most popular search engine in the world?
    

• 
  Ask
  
• 
  AOL
  
• 
  Yahoo!
  
• 
  Bing
  

23. 
    Which of the HTTP status codes must be used when a website is temporarily unavailable?
    

• 
  302
  
• 
  404
  
• 
  503
  
• 
  200
  

24. 
    Which of the following social networks performs the worst for promoting visual content?
    

• 
  Pinterest
  
• 
  Instagram
  
• 
  Flickr
  
• 
  LinkedIn
  

25. 
    In 2015, what percentage of the web is powered by WordPress?
    

• 
  19%
  
• 
  23%
  
• 
  2%
  
• 
  17%
  

26. 
    Concerning social media marketing, what is “engagement”?
    

• 
  It’s when a user has viewed your page
  
• 
  It’s when a user has viewed your post
  
• 
  It’s when a user has liked, commented or shared your content
  
• 
  All of the above
  

27. 
    Which of the following shows that your website has been penalised by Google?
    

• 
  There are more than 500 pages in the index, but there is absolutely no traffic from Google
  
• 
  You can’t find your website even for branded queries
  
• 
  You received a message in Google Webmasters saying that your website has been penalised
  
• 
  All of the above
  

28. 
    What could be a reason for Google Panda penalty?
    

• 
  Low-quality content on a website
  
• 
  Content Media Service
  
• 
  Manipulating the number of links pointing to the page
  

29. 
    The fastest-growing social network of 2014, by the number of new users, was…
    

• 
  Twitter
  
• 
  Instagram
  
• 
  Pinterest
  
• 
  Reddit
  

30. 
    Which of the following is a Black Hat SEO technique where a user and a search engine are given different content on the same page?
    

• 
  Article spinning
  
• 
  Cloaking
  
• 
  Doorway pages
  
• 
  Hidden text