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ES533957_dpr1214_074.pgs 11.22.2014 02:39 ADV
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How dental professionals are utilizing updated
equipment and technology to make a difference.
the power to
CHANGE LIVES
76
|
DENTAL
PRODUCTS
REPORT.COM
|
December 2014
Set the courSe and
get out of the way
here’s a look at an offce manager who helps his
Las Vegas practice move into the future.
[
by Amy Bowman, Patterson Dental
]
each other out nicely. As the offce
manager, Cruz oversees daily tasks
and ensures that team members have
everything they need so that Dr. Dee
Dee can focus on patient care. “Doc
and I have a vision together,” he
explained. “Her focus is more on the
practice in terms of treatment and
things like that. I kind of get to steer
the technology. Seeing what makes
sense, fguring out how to incorpo-
rate it and make it work, then com-
ing up with how we can integrate it
with the team to make sure it’s seam-
less. I set the course and get out of the
way,” he added.
Part of setting the course has
involved the integration of technol-
ogy including Eaglesoft 17, CEREC
Omnicam and GALILEOS. “Tech-
nology sets the tone and is one of
the big ways to differentiate your
practice,” said Cruz. “But it’s more
than that. It works – and it can help
diagnose and help treat and help
you work more effciently. These
are all things that make a practice
successful.”
This foresight is part of what
makes Cruz successful in his role. It’s
also what earned him a scholarship
from Patterson Dental to attend the
2014 AADOM National Conference
in San Diego. According to Evan
Gilfoyle, the Patterson territory
representative who nominated him,
“Mike and the team have a vision for
the future of the practice and Mike
looks for opportunities to achieve
that vision.”
With a uniform that includes
bright green shirts, the team is uni-
fed in more ways than one. “The
uniform is keeping everything in
theme, keeping our brand together,”
said Cruz. “Really, it’s just an excuse
to make it easier to get dressed in
the morning,” he added laughing.
Fortunately, the offce manager with
a great sense of humor is far more
than a self-described geeky germo-
phobe.
S
o how do you put a geeky ger-
mophobe to good use? Make
him offce manager.”
This is how Mike Cruz introduces
himself. Irreverent? A little. Self-
deprecating? A lot. But that’s how
they like it at Dee for Dentist Family
& Cosmetic Dental Care. Each team
member is introduced on the practice
website using fun, quirky descrip-
tions, and Cruz’s introduction goes
on to explain that his “extensive
knowledge of flm and pop culture
guarantees that awesome movies
and great conversation can always be
found at Dee for Dentist.”
Cruz opened the Las Vegas,
Nevada practice in 2011 with his
wife, dentist Dee Dee Meevasin, who
patients call Dr. Dee Dee and Cruz
refers to as “Doc.” The couple started
the practice with the goal of creating
an amazing patient experience and it
just so happens that they’ve had a lot
of fun along the way. Because of that,
their patients have fun, too. Every-
thing from the modern, bright apple-
green and gray décor to the coffee
bar, the movies playing throughout
the offce, the latest technology and
the creative messaging is part of the
brand that Cruz helped build – a
brand that revolves around fun.
“We want patients who appreciate
our humor and personality,” said
Cruz. “We try to connect with our
patients, and our personality drives
everything we do.” Staff members
are defnitely on board, one being
described as “Inventory Princess,” on
the practice website and another as, “a
supernova of fun and excitement that
explodes every morning at 9 a.m.”
Cruz and Dr. Dee Dee balance
“
ES533819_dpr1214_076.pgs 11.22.2014 01:14 ADV
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