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L E

A D E R


in

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ES533258_DPR1214_073_FP.pgs  11.21.2014  01:34    ADV  

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Activate the Magazine

Company Name 

Page No. 

Product Card 

URL 

 

Circle No.

3Shape TRIOS A/S 

14-15 

21 


3Shapedental.com/TRIOS

A-dec 


17 

31 


handpiece-advisor.com

Align Technology Inc. 

48-49 

 

realine.com



Align Technology Inc. 

50 


59 

realine.com

Bien-Air USA 

63 


67 

bienair-ioptima.com

BIOLASE 

61 


66 

biolase.com

BISCO Inc.  

64, 67 


68, 69 

bisco.com

Chicago Dental Society 

37 


53 

cds.org


DMG America 

21 


34 

dmg-america.com

DenMat 

26 


47 

denmat.com

Dental Planet 

18 


32 

dentalplanet.com

 As the go-to product resource for the dental indus-

try, the team at Dental Products Report wants to 

make it as easy as possible for you to get the infor-

mation you need about new products.

Here, you’ll fnd the reader service card with 

numbers that correspond to advertisements. 

Throughout the issue, you’ll also fnd numbers 

with each of the products that appear as editorial 

in this issue of DPR.

You’ll also fnd opportunities to go directly to 

landing pages that allow you to fll in your informa-

tion in order to receive new product materials, QR 

tags that get you there directly from your phone, 

and in some cases, text (or SMS) codes that provide 

yet another way to get the information you want.

We don’t expect you to use every method. We 

just want to make it easy for you to get what you’re 

looking for — on your terms.



You Can:

 Fill out the Product Card

 Go Online or Scan

 Text


Result: New product 

information sent directly  

to you!

LeadGen Circle No. 83

Text “Caulk” to 90947  •  www.caulk.com



LeadGen Circle RS No. 80

Text “3MESPE” to 90947  •  www.3MESPE.com



LeadGen Circle RS No. 81

Text “Gendex” to 90947  •  www.gendex.com



LeadGen Circle RS No. 82

Text “Ivoclar” to 90947  •  www.IvoclarVivadent.com



LeadGen Circle RS No. 71

Text “Patterson” to 90947  •  www.pattersondental.com



LeadGen Circle RS No.  47

Text “DenMat” to 90947  •  www.denmat.com



LeadGen Circle RS No.  33

Text “DEXIS” to 90947  •  www.dexis.com,  www.dexisgo.com

ES533957_dpr1214_074.pgs  11.22.2014  02:39    ADV  

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Company Name 

Page No. 

Product Card 

URL 

 

Circle No.

Company Name 

Page No. 

Product Card 

URL 

 

Circle No.

Dental Sleep Masters 

41 

55 


dentalsleepmasters.com

DentaPure 

28 

48 


dentapurerocketscience.com

Dentrix Inc. 

33 

51 


dentrix.com

DENTSPLY Pharmaceutical 

13 

20 


dentsplypharma.com

DENTSPLY Professional 



professional.dentsply.com



DEXIS 

18A-B, 19 

33 

dexis.com/carivu



Essential Dental Systems 

59 


65 

edsdental.com

Glidewell Dental Laboratories 

29 


49 

glidewelldental.com

Imaging Sciences/i-CAT 

30A-B, 31 

50 

i-cat.com



Instrumentarium Dental Inc. 

 CV2, CV2 A-B 

instrumentariumdental.com



KAVO KERR GROUP 

38-39 


54 

kavokerrgroup.com

Kerr Corp./div of Sybron Dental 

25, 55 


46, 61 

kerrdental.com

Komet USA 

10A-D, CV4 

72 

kometusa.com



MacPractice Inc. 



macpractice.com/company/events

Microcopy 

34 

52 


microcopydental.com

Northeast Dental Laboratory 

43 

56 


nedentallab.com

Patterson Dental Co. 

CV3 

71 


pattersondental.com

Perio Protect LLC 

56 

62 


perioprotect.com

Progressive Orthodontic 

73 

70 


posortho.com

RAY Co. 


4-5 

raymedical.com



Recigno Labs Inc. 

57 


63 

recigno.com

Ritter Dental USA 

53 


60 

ritterdentalusa.com

Scheduling Institute 

F1-F2 


schedulinginstitute.com

Scheduling Institute 

F2 A-B 


schedulinginstitute.com

SciCan Inc. 

46 


58 

scican.com

SDI Inc. 

10 


sdi.com/au

Silmet LTD 

58 


64 

silmetdental.com

Sunstar Americas Inc. 



gumbrand.com

Town and Country Dental Studios 

 26 A-B 

 

townandcountrydental.com



Tuttnauer Co. 

45 


57 

tuttnauerUSA.com

ES533961_dpr1214_075.pgs  11.22.2014  02:39    ADV  

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How dental professionals are utilizing updated 

equipment and technology to make a difference.

the power to 

 

CHANGE LIVES



76

  

|



  

DENTAL


PRODUCTS

REPORT.COM

  

|

  December 2014



Set the courSe and 

get out of the way 

here’s a look at an offce manager who helps his  

Las Vegas practice move into the future.

[

 

by Amy Bowman, Patterson Dental

 

]

each other out nicely. As the offce 

manager, Cruz oversees daily tasks 

and ensures that team members have 

everything they need so that Dr. Dee 

Dee can focus on patient care. “Doc 

and I have a vision together,” he 

explained. “Her focus is more on the 

practice in terms of treatment and 

things like that. I kind of get to steer 

the technology. Seeing what makes 

sense, fguring out how to incorpo-

rate it and make it work, then com-

ing up with how we can integrate it 

with the team to make sure it’s seam-

less. I set the course and get out of the 

way,” he added.

Part of setting the course has 

involved the integration of technol-

ogy including Eaglesoft 17, CEREC 

Omnicam and GALILEOS. “Tech-

nology sets the tone and is one of 

the big ways to differentiate your 

practice,” said Cruz. “But it’s more 

than that. It works – and it can help 

diagnose and help treat and help 

you work more effciently. These 

are all things that make a practice 

successful.” 

This foresight is part of what 

makes Cruz successful in his role. It’s 

also what earned him a scholarship 

from Patterson Dental to attend the 

2014 AADOM National Conference 

in San Diego. According to Evan 

Gilfoyle, the Patterson territory 

representative who nominated him, 

“Mike and the team have a vision for 

the future of the practice and Mike 

looks for opportunities to achieve 

that vision.” 

With a uniform that includes 

bright green shirts, the team is uni-

fed in more ways than one. “The 

uniform is keeping everything in 

theme, keeping our brand together,” 

said Cruz. “Really, it’s just an excuse 

to make it easier to get dressed in 

the morning,” he added laughing. 

Fortunately, the offce manager with 

a great sense of humor is far more 

than a self-described geeky germo-

phobe.  

S

o how do you put a geeky ger-

mophobe to good use? Make 

him offce manager.” 

This is how Mike Cruz introduces 

himself. Irreverent? A little. Self-

deprecating? A lot. But that’s how 

they like it at Dee for Dentist Family 

& Cosmetic Dental Care. Each team 

member is introduced on the practice 

website using fun, quirky descrip-

tions, and Cruz’s introduction goes 

on to explain that his “extensive 

knowledge of flm and pop culture 

guarantees that awesome movies 

and great conversation can always be 

found at Dee for Dentist.” 

Cruz opened the Las Vegas, 

Nevada practice in 2011 with his 

wife, dentist Dee Dee Meevasin, who 

patients call Dr. Dee Dee and Cruz 

refers to as “Doc.” The couple started 

the practice with the goal of creating 

an amazing patient experience and it 

just so happens that they’ve had a lot 

of fun along the way. Because of that, 

their patients have fun, too. Every-

thing from the modern, bright apple-

green and gray décor to the coffee 

bar, the movies playing throughout 

the offce, the latest technology and 

the creative messaging is part of the 

brand that Cruz helped build – a 

brand that revolves around fun. 

“We want patients who appreciate 

our humor and personality,” said 

Cruz. “We try to connect with our 

patients, and our personality drives 

everything we do.” Staff members 

are defnitely on board, one being 

described as “Inventory Princess,” on 

the practice website and another as, “a 

supernova of fun and excitement that 

explodes every morning at 9 a.m.” 

Cruz and Dr. Dee Dee balance 

ES533819_dpr1214_076.pgs  11.22.2014  01:14    ADV  



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Patterson supports dentistry’s ability to positively change lives. 

If you’re ready to lead your patients, staf  and practice into a new 

era of dental care, contact your Patterson representative today! 

PATIENT EXPERIENCE, PRACTICE LIFESTYLE

SM 

PATTERSONDENTAL.COM  |  800.873.7683

SEE HOW PATTERSON DENTAL SUPPORTS PRACTICE OWNERS BY VISITING 



OFFTHECUSP.COM/CHANGINGLIVES. 

get out of the way.





MICHAEL CRUZ, OFFICE MANAGER 

DEE FOR DENTIST

LAS VEGAS, NEVADA  

P150643 (10/14)

Interested?  Circle Product Card No. 71



ES533519_DPR1214_CV3_FP.pgs  11.21.2014  03:41    ADV  

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