ISSN 0321–3056 ИЗВЕСТИЯ ВУЗОВ. СЕВЕРО-КАВКАЗСКИЙ РЕГИОН. ОБЩЕСТВЕННЫЕ НАУКИ. 2014. № 5
102
ISSUES OF PHILOLOGY
UDC 81.42
COGNITIVE CHARACTERISTICS OF SYNESTHETIC METAPHORS
IN ADVERTISING DISCOURSE
© 2014 N.A. Arkhipova
Arkhipova Natalya Aleksandrovna – Competitor,
Department of Russian Language,
Southern Federal University,
Pushkinskaya St., 150, Rostov-on-Don, 344006. Russia.
E-mail: arxipowanata@mail.ru.
In the article the characteristics of sinestetic metaphor are considered. Semantics and pragmatics
of a sinestetic metaphor of different structure are analyzed and manipulative specifics of its function-
ing in advertizing communication are revealed. As a result of the analysis the importance and rele-
vance of a phenomenon of a sinestetics is proved. On the basis of the conducted research the author
highlights the features of interpretation and influence of similar metaphors on formation of attitude
and interests of the addressee.
Keywords: metaphor, sinestetics, modality of perception, polymodal metaphor, sinestetic meta-
phor, manipulation, advertizing discourse.
References
1. Lebedev-Lyubimov A. Psikhologiya reklamy. SPb.,
2002. S. 368.
2. Sheinov V.P. Psikhologiya vliyaniya: skrytoe up-
ravlenie, manipulirovanie i zashchita ot nikh. M.,
2006. S. 358.
3. Dotsenko E.A. Psikhologiya manipulyatsii. M.,
2003. S. 304.
4. Medvedeva E.V. Reklamnaya kommunikatsiya. M.,
2003. S. 123 – 135.
5. Morozova I. Slagaya slogany. M., 2003. S. 172.
6. Ryumshina L.I. Manipulyativnye priemy v reklame:
ucheb. posobie. Moskva; Rostov n/D, 2004.
7. Tulupov V.V. Reklama v kommunikatsionnom
protsesse. Voronezh, 2003. S. 70.
8. Arutyunova N.D. Metafora i diskurs // Teo-riya
metafory. M., 1990. S. 5 – 32.
9. Gurochkina A.G. Ponyatie diskursa v sovre-
mennom yazykoznanii // Nominatsiya i diskurs:
mezhvuz. sb. nauch. tr. Ryazan', 1999.
10. Lakoff Dzh., Dzhonson M. Metafory, ko-torymi
my zhivem. M., 2004. S. 256.
11. Leont'ev A.A. Psikhologiya obshcheniya. M.,
1997. S. 365.
12. Sm.: Luriya A.R. Oshchushcheniya i vospriyatiya:
materialy k kursu lektsii po obshchei psikhologii. M.,
1975. S. 112.
13. Galeev B.M. Sinesteziya i muzykal'noe pro-
stranstvo // Muzyka, kul'tura, chelovek. Vyp. 2. Sverd-
lovsk, 1991. S. 345.
14. Doludenko E.A. Pragmatika tekhnicheskikh
reklamnykh tekstov i tselevoi rynok // Nekotorye
problemy sinkhronnogo i diakhronnogo yazykov:
mezhvuz. sb. nauch. tr. Pyatigorsk, 1998. S. 194.
15. Dul'yaninova A.G. Metodika ispol'zovaniya
tekstov pechatnoi izobrazitel'noi reklamy v praktich-
eskom kurse frantsuzskogo yazyka na star-shem etape
yazykovogo vuza: dis. … kand. ped. nauk. Irkutsk,
2002. S. 239.
16. Zalevskaya A.A. Rol' tela v yazykovoi kom-
munikatsii: korporeal'naya semantika // Psikholo-
gicheskie issledovaniya: slovo i tekst: sb. nauch. tr.
Tver', 2002. S. 130.
ISSN 0321–3056 ИЗВЕСТИЯ ВУЗОВ. СЕВЕРО-КАВКАЗСКИЙ РЕГИОН. ОБЩЕСТВЕННЫЕ НАУКИ. 2014. № 5
139
UDC 80 (470.64)
ON THE ARTISTIC APPROACH TO THE TOPICS
OF THE GREAT PATRIOTIC WAR IN KARACHAY-BALKAR PROSE
OF 60 – 80-IES OF XX CENTURY
© 2014 K.Kh. Batchayeva
Batchayeva Klara Khamidovna –
Candidate of Philological Sciences,Associate Professor,
Department of Pedagogy, Vocational and Russian Language,
Kabardino-Balkar State
Agrarian University named after V.M. Kokov,
Lenina Ave., 1v, Nalchik, 360030. Russia.
E-mail: murir297@mail.ru.
The article is devoted to the analysis of the Balkar and Karachay prose of the 1960 – 1980. The
main aim is to identify the specifics of the artistic solution of the Great Patriotic War topic. Consider-
ing the national prose of this period the author of the article explores the theme, ideas, principles of
historical and psychological logic in the literary works of M. Batchayev, A. Teppeev, A. Keshokov, etc.
The role and place of Karachay and Balkar prose in the solution of the Great Patriotic War realiza-
tion in literatures of the peoples of the North Caucasus are defined in the article as well.
Keywords: national prose, principles of historicism, military subject, genre, fact and fiction, con-
flict, psychological motivation.
References
1. Ivanova L. Sovremennaya sovetskaya proza o
velikoi Otechestvennoi voine. M., 1979.
2. Karaeva A. Obretenie khudozhestvennosti. M.,
1979.
3. Urusbieva F. Literatura na sovremennom etape.
Proza // Ocherki istorii balkarskoi lite-ratury. Nal'chik,
1981.
4. Musukaeva A. Severokavkazskii roman.
Khudozhestvennaya i etnokul'turnaya tipologiya.
Nal'chik, 1993.
5. Tolgurov Z. V kontekste dukhovnoi obshchnos-
ti. Nal'chik, 1991.
6. Bondarev Yu. Poisk istiny. M., 1979.
Поступила в редакцию
3 июля 2014 г.
UDC 811.512.142’282
PROBLEMS OF DIALECT VOCABULARY
IN KARACHAY-BALKAR LANGUAGE
© 2014 L.Kh. Makhieva, L.B. Kuchmezova
Makhiyeva Lyudmila Khamangeriyevna –
Candidate of Philological Sciences,
Senior Research Fellow,
Department of Karachai-Balkar Philology,
Institute for Humanities Research KBSC RAS,
Pushkina St., 18, Nalchik, 360000. Russia.
E-mail: kbigi@mail.ru.
ISSN 0321–3056 ИЗВЕСТИЯ ВУЗОВ. СЕВЕРО-КАВКАЗСКИЙ РЕГИОН. ОБЩЕСТВЕННЫЕ НАУКИ. 2014. № 5
112
Kuchmezova Larisa Borisovna –
Candidate of Philological Sciences,
Research Fellow,
Department of Karachai-Balkar Philology,
Institute for Humanities Research KBSC RAS,
Pushkina St., 18, Nalchik, 360000. Russia.
E-mail: larisakuchmezova@mail.ru.
The article is devoted to the vocabulary of the modern dialect of Karachay-Balkar language. The authors
examine the structure of the language in the two territorial variants: Karachai and Balkar. The article con-
siders specific ratio of regional variation and dialect. Comparative analysis of «cokaûshi» (clicking) the most
ancient dialect, which has a very rich vocabulary and literary Karachai-Balkarian language, is given. In ad-
dition, different techniques of dialectisms in fiction and oral folk art are estimated.
Keywords: local dialect, written language, dialectal word, linguistic norm, epenthesis, stratifica-
tion, commonly-spoken language.
References
1. Guzeev Zh.M. Problematika slovnika tolko-vykh
slovarei tyurkskikh yazykov. Nal'chik, 1984. 160 s.
2. Alikaev R.S. Yazyk nauki v paradigme sovre-
mennoi lingvistiki. Nal'chik, 1999. 318 s.
3. Uzdenov A.E. Saniyat. Nal'chik, 1965. 167 s.
4. Povesti i rasskazy // Gulyaev B.L. Eli Tyzy-la.
Roman. Nal'chik, 1987.
5. Begiev A.M. Otpechatki pal'tsev: Kniga sta-tei.
Nal'chik, 2008. 360 s.
6. Apazhev M.L., Pshukova M.Kh. Strukturnyi i
funktsional'nyi analiz leksiko-semanticheskoi sistemy
kabardino-cherkesskogo yazyka. Nal'chik, 2004. 144 s.
7. Taumurzaev D. Gollu. Legendy, predaniya, po-
vestvovaniya. Nal'chik, 1993. 328 s.
8. Kostomarov V.G., Skvortsova L.I. Aktual'-nye
problemy kul'turnoi rechi. M., 1970. 396 s.
9. Alikaev R.S. Mikrostruktura yazyka nauki.
Nal'chik, 1999.
10. Guzeev Zh.M. Foneticheskie osobennosti mal-
karskogo dialekta karachaevo-balkarskogo yazyka //
Sovetskaya tyurkologiya. 1974. № 5. S. 62 – 66.
11. Appaev A.M. Dialekty balkarskogo yazyka v
ikh otnoshenii k balkarskomu literaturnomu yazy-ku.
L., 1941; Nal'chik, 1960. 78 s.
12. Aliev U.B. Dialektnoe chlenenie yazyka ka-
rachaevtsev i balkartsev // Voprosy dialektologii
tyurkskikh yazykov. Vyp. III. Baku, 1963.
13. Akbaev Sh.Kh. Kharakteristika dialektov ka-
rachaevo-balkarskogo yazyka // Uchen. zapiski
KBNII. T. 27. Seriya filologicheskaya. Nal'chik, 1975.
S. 157 – 169.
14.
Akbaev
Sh.Kh.
Dialekty
karachaevo-
balkarskogo yazyka v strukturno-geneticheskom i
areal'nom osveshchenii. Karachaevsk, 1999. 258 s.
15. Bashiev Kh.L. Sistema soglasnykh zvukov
che-rekskogo dialekta balkarskogo yazyka. Nal'chik,
1981. 20 s.
16. Guzeev Zh.M. Ob odnoi osobennosti singar-
monizma v tsokayushchem dialekte karachaevo-
balkarskogo yazyka // Uchen. zapiski KBNII. T. 27.
Seriya filologicheskaya. Nal'chik, 1975. S. 131 – 133.
17. Guzeev Zh.M. Foneticheskie i morfologiche-
skie osobennosti chokayushchego dialekta karachae-
vo-balkarskogo yazyka // Sovetskaya tyurkologiya.
Baku, 1986. № 3. S. 34 – 36.
18. Ulakov M.Z., Chechenov A.A. Pis'mennye pa-
myatniki tyurkskikh yazykov kak istochnik istorii sov-
remennogo karachaevo-balkarskogo yazyka (spets-
kurs). Nal'chik, 2001. 52 s.
ISSN 0321–3056 ИЗВЕСТИЯ ВУЗОВ. СЕВЕРО-КАВКАЗСКИЙ РЕГИОН. ОБЩЕСТВЕННЫЕ НАУКИ. 2014. № 5
139
UDC 811.161.373
PREFIX OT-: SEMANTIC CLASS OF VERBS «SET TIME PERIOD»
IN RUSSIAN XI – XVII CENTURIES
© 2014 D.M. Sereda
Sereda Dmitriy Mikhaylovich – Post-Graduate,
Department of General and Comparative Linguistics,
Institute of Philology, Journalism
and Intercultural Communication
of Southern Federal University,
Universitetsky Lane, 93,
Rostov-on-Don, 344006. Russia.
E-mail:
dmitr.sereda2010@yandex.ru
.
The article deals with the historical derivation: we investigate the dynamics of development of se-
mantic class «departure time» verbs with the prefix ot of Russian-language pre-national period, which
is divided into three subclasses (post, employment contract and lease). Based on the analysis of the
structure of the denotative platformers verbs developed by N.B. Lebedeva we specify situatems of
verbs of this semantic class: an obligatory adverbial fatsienta 'set time period' and the need to perform
action by subject- agents within this time limit.
Keywords: historical derivation, verb prefix ot-, separators, semantic class, denotative structure
verbs situatema.
References
1. Dzhemakulova E.M., Sigalov P.S. Istoriya russkikh
finitivnykh glagolov // Trudy po russkoi i slavyanskoi
filologii. XXV. Tartu, 1975. (Uchen. zap. / Tart. gos.
un-t. Seriya lingvistich. Vyp. 375). S. 41 – 59.
2. Dmitrieva O.I. Dinamicheskaya model' rus-skoi
vnutriglagol'noi prefiksatsii. Saratov, 2005.
3. Tabachenko L.V. Pristavochnye pozitsionnye glag-
oly v istorii russkogo yazyk // Vestn. MGU. Ser. 9.
Filologiya. 2010. № 1. S. 7 ‒ 31.
4. Tabachenko L.V. Rol' predel'nosti i rezul'-tativnosti
v razvitii vnutriglagol'noi prefik-satsii // Izv. YuFU.
Filol. nauki. 2011. № 2. S. 114 ‒ 120.
5. Krongauz M.A. Pristavki i glagoly v rus-skom
yazyke: semanticheskaya grammatika. M., 1998.
6. Lebedeva N.B. Polisituativnyi analiz gla-gol'noi
semantiki: 2-e izd., ispr. i dop. M., 2010.
7. Slovar' drevnerusskogo yazyka (XI – XIV vv.). T.
6. M., 1988.
8. Slovar' russkogo yazyka KhI – KhVII vv. M., 1987
– 1988.
9. Sreznevskii I.I. Materialy dlya slovarya drevneruss-
kogo yazyka. T. 3. M., 1958.
10. Akty, otnosyashchiesya do yuridicheskogo byta
Drevnei Rusi: SPb., 1857 ‒ 1864.
11. Torgovye snosheniya Moskovskogo gosudar-stva
s narodami Srednei Azii XVI ‒ XVII vv. // Materialy
po istorii Uzbekskoi, Tadzhikskoi i Turkmenskoi SSR.
M.; L., 1933.
12. Grekov B.D. Akty sotsial'no-ekonomicheskoi isto-
rii Severo-Vostochnoi Rusi. M, 1952. T. 1.
ISSN 0321–3056 ИЗВЕСТИЯ ВУЗОВ. СЕВЕРО-КАВКАЗСКИЙ РЕГИОН. ОБЩЕСТВЕННЫЕ НАУКИ. 2014. № 5
120
UDC 81.1
CELEBRATORY CLOTHES OF THE DON REGION RESIDENTS:
ETHNOLINGVOCULTUROLOGICAL ASPECT
(BASED ON THE WORKS OF M.A. SHOLOKHOV)
© 2014 I.A. Turkulets
Turkulets Ivan Alekseyevich –Post-Graduate,
Department of Russian Language,
Moscow State Humanitarian
University named after M.A. Sholokhov,
V. Radishchevskaya St., 16 – 18, Moscow, 109240. Russia.
E-mail:
march-wolf@mail.ru
.
The article considers the celebratory clothes of residents of Don in the ethnolingvoculturological
aspect based on works by M.A. Sholokhov. Fragment of language world view of M.A. Sholokhov which
Cossack aesthetic traditions of dress is described; names of male and female festive clothing are clas-
sified. Clothing in the works M.A. Sholokhov is regarded as a reflection of those days fashion, Russian
Cossack culture, moods and emotions of the characters.
Keywords: Dialects of Don, festive clothes, M. A. Sholokhov, ethnolinguistics.
References
1. Brysina E.V. Etnolingvokul'turologiche-skie osno-
vy dialektnoi frazemiki Dona: dis. … d-ra filol. nauk.
Volgograd, 2003. 543 s.
2. Tolstaya S.M. Postulaty moskovskoi etno-
lingvistiki // Tolstye N.I. i S.M. Slavyanskaya
etnolingvistika: voprosy teorii. M., 2013. S. 68.
3. Sholokhov M.A. Sobr. soch.: v 8 t. M., 1956 –
1960.
4. Slovar' yazyka Mikhaila Sholokhova / pod red. E.I.
Dibrovoi. M., 2005. 964 s.
5. Bol'shoi tolkovyi slovar' donskogo kazache-stva /
pod red. V.I. Degtyarev, R.I. Kudryashova, B.N.
Protsenko, O.K. Serdyukova. M., 2003. 606 s.
6. Slovar' sovremennogo russkogo literaturnogo
yazyka (Bol'shoi akademicheskii slovar'): v 17 t. M.;
L., 1950 – 1965.
7. Skvortsova I.V. Shal' kak atribut prazdnich-nogo
zhenskogo kostyuma v russkoi kul'tury (XIX – nacha-
lo XX v.): dis. … kand. iskusstvovedeniya. SPb.,
2009. 203 s.
Dostları ilə paylaş: |